Josh D. Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Built REBEL8 from a grassroots startup to a multi-million-dollar workwear-inspired brand by creating an authentic narrative and community connection that set us apart in the marketplace. From its early days, REBEL8 was.
• Revenue Growth & Profitability: Grew REBEL8’s revenue to multi-million-dollar levels, achieving sustainable profit growth year over year by balancing growth strategies with consistent community engagement.
• Data-Informed Marketing: Spearheaded marketing strategies grounded in customer insights and data analytics to continuously refine engagement and retention, resulting in a loyal customer base that returned repeatedly.
• Creator & Influencer Partnerships: Developed and nurtured key partnerships with creators, influencers, and cultural gatekeepers, leading to a 25%+ increase in audience engagement year-over-year. These partnerships were.
• Digital Brand Experience: Built cohesive digital experiences that ensured REBEL8’s brand voice and message were clear and impactful across every touchpoint. This consistency helped reinforce the brand’s authenticity.
• Community Building: Strategically grew a dedicated following by focusing on authentic interactions and culturally relevant touchpoints, helping REBEL8 stand out as a true community-driven brand.

Woodland Hills, CA

• Travis Barker invited me to lead the relaunch of Famous Stars & Straps, a brand that had once surpassed $100 million in revenue by 2010 but needed revitalization. I successfully rebuilt the business by repositioning.
• Interim COO: Oversaw day-to-day operations, ensuring alignment with strategic goals and fostering a culture of collaboration and innovation.
• DTC Business Development: Established a direct-to-consumer (DTC) business from the ground up, implementing a robust Shopify tech stack and financial structure to support growth.
• Product Lifecycle Management: Led the ideation, development, and release of all product offerings, ensuring alignment with brand vision and market demands.
• Authentic Brand Positioning: Crafted a brand narrative rooted in California counterculture that resonated with our target audience and revitalized community engagement.
• Supplier & Logistics Relationships: Cultivated strong partnerships with domestic and international production factories and logistics providers to streamline operations and ensure quality.

San Francisco, California, United States

• Before the dot-com crash, I launched an online platform dedicated to San Francisco graffiti art, creating a global community hub for enthusiasts and artists. This venture introduced me to the tech world and sparked my.
• Community Building: Established a vibrant online space through an interactive message board and newsletter, fostering connections among graffiti artists and fans worldwide.
• Content Creation & Curation: Curated user-generated and original content, elevating the community's profile. This work caught the attention of SFMOMA, leading to collaborations.
• Licensing & Partnerships: Licensed content to other websites seeking to connect with my audience, amplifying our reach.
• Brand Collaborations: Attracted brands like Coca-Cola, which recognized the platform’s authenticity and advertised to engage this subculture. As a cultural gatekeeper, I bridged mainstream brands and the graffiti.
• Digital Engagement: Used early digital marketing techniques to grow the user base and drive engagement through newsletters and community events.

San Francisco, California, United States

Lifestyle clothing brand based on unapologetic youth