Josh D. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Built REBEL8 from a grassroots startup to a multi-million-dollar workwear-inspired brand by creating an authentic narrative and community connection that set us apart in the marketplace. From its early days, REBEL8 was more than just a brand—it evolved into a lifestyle, with our community showcasing an extraordinary level of loyalty, as evidenced by thousands who chose to get REBEL8 tattoos.• Revenue Growth & Profitability: Grew REBEL8’s revenue to multi-million-dollar levels, achieving sustainable profit growth year over year by balancing growth strategies with consistent community engagement.• Data-Informed Marketing: Spearheaded marketing strategies grounded in customer insights and data analytics to continuously refine engagement and retention, resulting in a loyal customer base that returned repeatedly and expanded REBEL8’s reach organically.• Creator & Influencer Partnerships: Developed and nurtured key partnerships with creators, influencers, and cultural gatekeepers, leading to a 25%+ increase in audience engagement year-over-year. These partnerships were critical in maintaining REBEL8’s authenticity while reaching subcultures that most brands struggle to access.• Digital Brand Experience: Built cohesive digital experiences that ensured REBEL8’s brand voice and message were clear and impactful across every touchpoint. This consistency helped reinforce the brand’s authenticity, further resonating with our core audience and attracting new, like-minded customers.• Community Building: Strategically grew a dedicated following by focusing on authentic interactions and culturally relevant touchpoints, helping REBEL8 stand out as a true community-driven brand.

Woodland Hills, Ca

Travis Barker invited me to lead the relaunch of Famous Stars & Straps, a brand that had once surpassed $100 million in revenue by 2010 but needed revitalization. I successfully rebuilt the business by repositioning the brand and managing the product lifecycle while leading a global creative team.• Interim COO: Oversaw day-to-day operations, ensuring alignment with strategic goals and fostering a culture of collaboration and innovation.• DTC Business Development: Established a direct-to-consumer (DTC) business from the ground up, implementing a robust Shopify tech stack and financial structure to support growth.• Product Lifecycle Management: Led the ideation, development, and release of all product offerings, ensuring alignment with brand vision and market demands.• Authentic Brand Positioning: Crafted a brand narrative rooted in California counterculture that resonated with our target audience and revitalized community engagement.• Supplier & Logistics Relationships: Cultivated strong partnerships with domestic and international production factories and logistics providers to streamline operations and ensure quality.• User-Centric Website Design: Designed a brand website that enhanced user engagement, reduced customer acquisition costs (CAC), increased average order value (AOV) by 30%, and improved sales conversion rates.• Data-Driven Digital Marketing: Launched comprehensive digital marketing initiatives based on objectives and key results (OKRs) and data analytics, including content creation, SEO, and influencer collaborations.• Profitability Optimization: Developed competitive pricing strategies and conducted product margin analyses to maximize profitability across offerings.• Agility Under Pressure: Thrived in a fast-paced environment, adeptly pivoting strategies while maintaining a keen focus on detail.

San Francisco, California, United States

Before the dot-com crash, I launched an online platform dedicated to San Francisco graffiti art, creating a global community hub for enthusiasts and artists. This venture introduced me to the tech world and sparked my passion for building online communities.• Community Building: Established a vibrant online space through an interactive message board and newsletter, fostering connections among graffiti artists and fans worldwide.• Content Creation & Curation: Curated user-generated and original content, elevating the community's profile. This work caught the attention of SFMOMA, leading to collaborations.• Licensing & Partnerships: Licensed content to other websites seeking to connect with my audience, amplifying our reach.• Brand Collaborations: Attracted brands like Coca-Cola, which recognized the platform’s authenticity and advertised to engage this subculture. As a cultural gatekeeper, I bridged mainstream brands and the graffiti community.• Digital Engagement: Used early digital marketing techniques to grow the user base and drive engagement through newsletters and community events.• Technical Development: Gained hands-on experience with website development, navigating early internet technologies to create a user-friendly platform.• Cultural Impact: Positioned the website as a vital resource for graffiti culture, promoting art and discussions on social issues.This experience laid the groundwork for my tech career, highlighting the importance of community, engagement, and authenticity in successful online platforms.

San Francisco, California, United States

Lifestyle clothing brand based on unapologetic youth