As the Director of Digital and Ecommerce Marketing at Petra Industries, I lead initiatives to elevate our online presence and drive revenue growth. My role encompasses overseeing the strategic development and execution of digital marketing efforts, ensuring they align with our business objectives.* Handled the re-platform transition from Magento to OroCommerce, creating a robust and scalable ecommerce infrastructure.* Led the migration of our on-premise Akeneo installation to the Akeneo Serenity cloud-based platform, significantly enhancing our data management and product experience.* Successfully onboarded and integrated HubSpot, leveraging its capabilities to optimize our email marketing and customer engagement strategies.* Developed a workflow management system using Airtable, streamlining product listings management across various ecommerce platforms such as Walmart, Best Buy, Home Depot, Lowes, and Staples.* Executed targeted sponsored product advertising campaigns on Amazon and Walmart, increasing product visibility and sales.* Manage all facets of digital marketing including email marketing, SEO, and both inbound and outbound marketing strategies.* Oversee a team of marketing professionals in digital marketing, website design, content creation, product content, and photography, fostering a culture of innovation and collaboration.Professional Engagement* Invited to speak at Akeneo Unlock events, sharing insights on product data management, product experience, and omnichannel strategies.* Invited to participate in the B2B Commerce UnCut podcast to discuss B2B Commerce strategies.

Responsible for managing and integrating the marketing platforms used by the company. Also responsible for collecting analytics, generating reports, and finding actionable information. Worked closely with marketing managers and executive team to develop digital focused marketing campaigns.

Responsible for managing, developing, and supporting web applications used by customers and employees of the company. Also developing strategies for modernizing internal and customer facing systems.* Lead web team in creating a modern responsive e-commerce storefront* Researched PIM platforms and lead the team responsible for integrating PIM throughout company systems* Recognized in Dealerscope’s June 2015 “40 Under 40: Who’s key in CE?” issue

Responsible for creating and maintaining custom Magento modules used by customers and employees of the company. Also responsible for version and release management, as well as scoping new projects.* Developed three projects that received awards from AMAOKC* Created integration points between Magento and ERP system* Extensively modified Magento to meet company needs* Created email marketing campaign platform

Responsible for planning and developing multiple software products and services. Worked closely with a development team spread across the world to deliver large scale web applications.* Developed internal billing and support systems* Development lead for key projects, including IP.Gallery, IP.Blog, Spam Monitoring Service, and IP.Board Communities* Developed custom integration modules for leading companies such as Yahoo, Roxio, NBC and the National Hockey League.* Created centralized system to manage licensing for the company's products and services* Setup and maintained the version control system used for development* Responsible for advanced bug fixing, software maintenance releases/patches and submitting interim fixes to the corporate knowledgebase