Irth is an industry leader in solutions that improve the resilience of critical asset infrastructure, including our flagship 811 ticket management offering. Artificial intelligence and analytics power additional insights for early detection of emerging problems.  Irth has helped some of the world’s largest companies execute the work that is most important to their success in a world where safety, resilience, and reliability are paramount. Roles include:· Analyzing lead and customer data to discover opportunities for comprehensive, multi-channel marketing campaigns for clients, prospects, and product users while planning, executing, and tracking impact along the way· Leading and working alongside outside agencies to improve capacity and velocity of marketing initiatives aimed at improving brand recognition, community relations, employee satisfaction, and customer loyalty· Managing internal and external BDR teams to form a more complete understanding of performance/ROI, focus on the tactics that are working, and ensure all leads are worked, tracked, and purged when necessary· Planning, managing, and elevating conferences and events (virtual and in-person), up to and including organizing speaking opportunities, developing thought leadership pieces, and implementing automated marketing campaigns on behalf of attending sales representatives· Spearheading database hygiene by identifying issues, developing solutions, and training direct reports to resolve issues and self-correct moving forward· Continuously developing data management processes in Salesforce/HubSpot while cultivating a database of over 100,000 contacts through content marketing, marketing automation tools, and social media campaigns· Owning social media content planning and strategy across all platforms

Roles included:· Interfacing with team members across multiple business areas to better understand objectives and pain points · Planning, executing, and tracking comprehensive, multi-channel marketing campaigns for clients, prospects, and product users to improve brand loyalty, customer satisfaction, and retention· Developing layouts, designs, and distribution plans for web content, email campaigns, advertisements, and collateral pieces· Creating presentations and building performance reports based on information generated from sales and marketing activities· Elevating conferences and events (virtual and in-person), up to and including organizing speaking opportunities and implementing automated marketing campaigns on behalf of attending sales representatives· Developing data management processes in Salesforce/Pardot while cultivating a database of over 75,000 contacts through content marketing, marketing automation tools, and social media campaigns· Managing social media activity across all platforms

Peachjar was founded on the belief that parent involvement in a child's life is critical. Peachjar works with schools to connect parents with after-school activities and programs. We currently serve 15,000+ schools, over 10 million parents, and thousands of after school program providers to deliver amazing opportunities that aid parents in guiding their child toward lifelong success.Roles included:· Collaborating cross-functionally to develop and deliver successful marketing content, including educational blog content, landing pages, webinars, videos, email campaigns, product walkthroughs, white papers, sales collateral, conferences, speaking engagements, NPS/customer satisfaction surveys, and more· Coordinating with product development to efficiently communicate upcoming product releases as well as identifying ways to improve user experience and satisfaction· Conducting market research and customer analysis to develop a deeper understanding of user engagement while also identifying opportunities for content marketing, lead generation, and improving customer satisfaction· Cultivating a database of over 100,000 contacts through content marketing, marketing automation tools, and social media campaigns

Nexus eWater developed the world's first in-home water and energy recycling system. This patented suite of products reduced potable water usage by 30%, electric energy usage by 12%, and slashed sewage by up to 70%. Customers included new home developers, water and energy utilities, and homeowners. The Nexus eWater system is the first product of its kind to be approved for installation statewide in California. Roles included:· Creating and distributing informational materials (print, video, web, etc.) for all marketing, educational, and sales purposes, including: corporate pamphlets/brochures, website/social media content, presentations, email campaigns, and more while operating within budgets of $75,000 a year· Coordinating, supporting, and elevating PR opportunities, including those with the New York Times, Wall Street Journal, KTLA, and much more.· Managing corporate involvement in all major industry publications, trade shows, and speaking engagements - particularly those focused on water/energy sustainability, home building, and land development in California· Managing and cultivating a database of over 20,000 contacts using thought leadership and content marketing strategies as well as social media campaigns · Maintaining an active role in all areas of business operation, including: shipping/inventory, purchasing, bookkeeping, manufacturing, and facility management

Roles included:· Coordinating with executives and C-level stakeholders in order to create and distribute informational materials (print, video, web, etc.) for all marketing, educational, and sales purposes, including: corporate pamphlets/brochures, website/social media content, presentations, email campaigns, and more while operating within budgets of $35,000 in 2014 and $65,000 in 2015· Managing corporate involvement in all major industry publications, trade shows, and speaking engagements - particularly those focused on water/energy sustainability, home building, and land development in California· Growing and managing social media accounts with less than 100 followers to 3,000 unique followers through newsletters, email campaigns, blog content, and more· Modernizing corporate branding and marketing assets to meet traditional industry standards and expectations

The UA Center for Service and Leadership (formerly known as the Community Service Center) provides educational and leadership experience to students interested in service advocacy and leadership, civic responsibility, and lifelong volunteerism.Roles included:· Advising 8 student directors, 15-25 assistant student directors, and 3-4 work-study students as they engage in learning associated with service work· Counseling students completing community service hours due to municipal and university-related alternative sentencing program requirements· Assisting, chaperoning, and planning dozens of outreach and community service events throughout the year, including international and domestic excursions· Providing direct leadership for public relations and marketing focus areas meant to build awareness of Community Service Center programs and local service opportunities, including content for social media accounts and monthly newsletters

MP Productions, LLC was founded on the belief that quality video content need not come at a premium price. Roles included:· Providing professional videography and motion graphics services for more than 25 projects in 2010 and over 35 projects in 2011 and 2012· Leading teams of 3-5 during the pre-production, production, and post-production process· Developing and implementing creative strategies for message-driven media, such as promotional, informational, and educational content· Managing all areas of business operations, including contracts, sales, purchasing, bookkeeping, employing, and promotional material development (marketing collateral, webpages, social media, etc.)