Josh Erwin Email & Phone Number

San Marcos, CA, US

San Diego, California, US

• Collaborate with a 25-member development team of engineers, data analysts and designers to build customized software solutions for clients.
• Managed the development and launch of B2B and B2C SaaS products to facilitate the administration of electric vehicle/infrastructure incentive programs, which have been utilized to securely process and distribute over.
• Conduct market analysis and research to identify trends and opportunities, informing development decisions and feature prioritization across a portfolio of products.
• Convert stakeholder requirements into product specifications, user stories, and acceptance criteria to drive the successful launch of over 10 client programs.
• Demonstrate software features and capabilities to prospective and established clients to boost sales, highlight product strengths, and shape solution design.

San Diego, California, US

• Administered eight unique digital advertising campaigns while maintaining a minimum 80% optimization score.
• Managed ongoing email campaigns for 13 different EV-related programs, including designing responsive email templates, drafting engaging content and extensive A/B testing.
• Created digital marketing plans for various statewide multi-million dollar incentive programs.
• Drafted website content and developed websites using HTML and CSS for multiple incentive programs across markets.
• Tracked and analyzed all website traffic visits and engagements through Google Analytics and Tag Manager across six programs to identify trends and recommend enhancements.

San Diego, California, US

• Led outreach coordination efforts for all consumer-facing collateral, including (but not limited to) visual presentation, user experience, electronic correspondence, CRM and project management software.
• Used Google Analytics to measure website traffic from campaigns and referrals to gain customer insights and optimize marketing efforts.
• Facilitated new and existing strategic partnerships across multiple channels to market electric vehicle inventive program
• Assisted in development of comprehensive marketing strategies for new programs
• Leveraged social media platforms to boost brand awareness and increase followers using mix of curated and original content

• Conducted sustainability outreach and training for local businesses and students in elementary through high school
• Utilized CRM strategies to organize prospective client data and cultivate partnerships
• Assisted in tracking website and social media traffic using Google Analytics to identify keywords and improve SEO strategies
• Developed consummate CSR programs for business partners by coordinating continuous green events