• Collaborate with a 25-member development team of engineers, data analysts and designers to build customized software solutions for clients.• Managed the development and launch of B2B and B2C SaaS products to facilitate the administration of electric vehicle/infrastructure incentive programs, which have been utilized to securely process and distribute over $350 million in funds to users.• Conduct market analysis and research to identify trends and opportunities, informing development decisions and feature prioritization across a portfolio of products.• Convert stakeholder requirements into product specifications, user stories, and acceptance criteria to drive the successful launch of over 10 client programs.• Demonstrate software features and capabilities to prospective and established clients to boost sales, highlight product strengths, and shape solution design.

• Administered eight unique digital advertising campaigns while maintaining a minimum 80% optimization score.• Managed ongoing email campaigns for 13 different EV-related programs, including designing responsive email templates, drafting engaging content and extensive A/B testing.• Created digital marketing plans for various statewide multi-million dollar incentive programs.• Drafted website content and developed websites using HTML and CSS for multiple incentive programs across markets.• Tracked and analyzed all website traffic visits and engagements through Google Analytics and Tag Manager across six programs to identify trends and recommend enhancements.

• Led outreach coordination efforts for all consumer-facing collateral, including (but not limited to) visual presentation, user experience, electronic correspondence, CRM and project management software.• Used Google Analytics to measure website traffic from campaigns and referrals to gain customer insights and optimize marketing efforts.• Facilitated new and existing strategic partnerships across multiple channels to market electric vehicle inventive program• Assisted in development of comprehensive marketing strategies for new programs• Leveraged social media platforms to boost brand awareness and increase followers using mix of curated and original content

• Conducted sustainability outreach and training for local businesses and students in elementary through high school• Utilized CRM strategies to organize prospective client data and cultivate partnerships• Assisted in tracking website and social media traffic using Google Analytics to identify keywords and improve SEO strategies• Developed consummate CSR programs for business partners by coordinating continuous green events