If there was one saying to truly describe Josh, it would be that he truly walks the walk, instead of just talking the talk.Starting his entrepreneurial career in 1998, and with 24 years of experience in marketing and operations of both B2B and B2C e-commerce brands, Josh's ability to be analytical within the business world has been a key talent that never fails to impress those around him, and further continue his cycle of business successes.As a left-brain thinking entrepreneur, Josh loves to focus on online marketing data, and strives for efficiency in this field through marketing automation, conversion rate optimization, search engine optimization, affiliate marketing, content marketing and market analysis.This attention to detail has led Josh to found and co-found several companies, such as 6AM Media, a web development firm which worked with Jerry Bruckheimer to design the Pirates of the Caribbean II website, and H2oh hosting, a web hosting company which boasted a year over year sales growth of 300%, which Josh then sold for a high multiple in 2007.With this lucrative exit, Josh found himself looking for the next opportunity in his entrepreneurial career, and this led him to co-found Athena Beauty Labs in 2013, a multi-million dollar, direct to consumer skin care company, and Helios Payments in 2015.As the Co-founder and COO of Helios Payments, Josh's current mission is to help online businesses in high risk verticals find robust payment processing solutions, and effectively mitigate payment risk.Outside of mitigating payment risk for his customers at Helios, Josh is still full of surprises. He is a US Soccer licensed coach, and is the Head Coach of GVAA's U16 program, and Head Coach for the Alliance SC '07 Gators. Fitness and sports is still an important part of Josh's life, and it's one of the driving forces in his business career.He's also known to brew some damn good beer. So if you're a business owner in the high-risk space, maybe you should grab one with him sometime!