Member of a Customer Obsessed org focused on developing scalable innovations in subsegment marketing via GTM (Go-to-Market) marketing experimentation. Responsibilities included:• Executed 2020 roadmap experiments targeting a strategic subsegment of customers on a newly formed team. Starting from baseline meant developing a brand/messaging guide and cross team collaboration in order to Build Trust from a multitude of stakeholders. This work delivered incremental lift in key metrics and perceptions. • Assisted in creation of revised 2020 GTM and development and presentation of 2021 GTM. The former included providing inputs towards a revised GTM strategy after Q1’20, which required flexibility and Dive Deep to meet new needs.• Channels included onsite and email. Competencies required included high levels of organization and Bias for Action, HTML/JavaScript to support placement scheduling, extensive document writing and presentations, statistics savvy experimentation setup and analysis, and customer survey work.I resigned in good standing to dedicate my time to personally meaningful pursuits.

I served as the primary digital marketing analyst within the Marketing team, which required knowledge, experience, and understanding of digital marketing and analytics best practices. My role was to understand, manage, and leverage company analytics platforms to serve as a strategic partner to internal marketing stakeholders and sales partners to help develop, analyze, and optimize marketing campaigns.Digital Marketing:• Created and presented dashboards on impactful digital campaign trends using Google Data Studio. This involved the consolidation of multiple data sources to build actionable reports on paid SEM, email, and organic search performance.• Managed email marketing and created email automations (message me your favorite action-based email automation!). Drove migration to MailChimp as primary ESP.• Coordinated setup of Paid Search, Display, and Paid Social campaigns, including list building, strategy, tracking, and post mortem reporting.Marketing Analytics: • Leveraged Google Analytics to understand web traffic trends, behaviors, and business results. Provided reports and recommendations to the Director of Marketing and Marketing Strategists.• Developed marketing research strategies, partnered with research vendors to perform research, and analyze research results for business recommendations.• Managed and acted as administrator of MCIF system, providing vendor management, system administration, and end-user training on effective use of the system. Acted as the lead in effective and efficient use of the MCIF system, coordinating with teams throughout the bank and providing relevant and useful data through the MCIF system.• Used the MCIF system, SQL-based IBS Insights and third-party data sources to generate lists to support campaign audience building and targeting, with a focus on maximizing conversion rate while minimizing unsubscribes and promoting brand safety.

Steeler, Inc. is an industry-leading manufacturer of steel framing and distributor of drywall construction supplies. Established in 1974, it is the oldest consecutively running company of its kind in the U.S. and has 13 locations along the West Coast.Developed a marketing plan and program from the ground-up, including spearheading updates to the company website (www.steeler.com), logo, and product catalogs. Managed & created ongoing content updates to website and company social media channels (company blog, Twitter, Facebook & LinkedIn) with a SEO focus, generated content in support of the sales team, coordinated direct marketing campaigns, and led/executed a rebranding effort.Sales tasks consist of aiding in the overhaul of the CRM system, assistance with the sales training program, creation of sales call scripts, providing technical materials necessary for Steeler products to be used on certain jobs, and creation of a Sales KPI dashboard. Direct customer service, lead qualification, and sales calls/account management tasks are performed daily. Accountable for $400,000+ in revenue over one year as interim Corporate Salesperson.Administrative improvements include writing expansive departmental work instructions, updating production quality control manual for association approval, and additional materials meeting compliance with manufacturing oversight groups.

70% acquisition of new business, 30% service to current clients. Licensed in fire and property insurance with the expectation to know the industry and policy options inside and out, in order to match customers' needs with the right policies.Cold-called up to 200 leads per day, utilizing a custom CRM to organize follow-ups and see the lead through the sales funnel. Brought ~100 households to State Farm and serviced those accounts with the "Like a Good Neighbor" attitude right up until the day I left.The position was geared towards training individuals in both sales and business management, with the goal of account managers eventually becoming agents.

My goal as Sales Associate for Nike was to ensure each and every customer finds their time in our store both enjoyable and productive. This meant actively engaging with a wide variety of people and answering any and all questions about Nike's diverse product offerings. Daily tasks included maintaining store cleanliness, providing customer service, and cashiering. During the Summer of 2011, I acted as a fill-in manager. This demanded the above requirements while performing leadership duties, including running breaks, appeasing unsatisfied customers, and counting change for the registers.Our store, the North Bend Nike Factory Outlet, consistently maintains one of the highest combinations of sales numbers and customer service ratings in the district, thanks to a knowledge of both the product we sell and the customers we serve.

Daily tasks included scanning and filing important documents (mailings, statements, etc.), as well as managing account details (address updates, payment status, etc.). Northwest Trustees Services, Inc. provides default services to mortgage lenders in the Western United States.