Josh G. Email & Phone Number

Bend, Or, Us

Sydney, Nsw, Au

Portland, Oregon, Us

• Planned, executed, and optimized integrated marketing campaigns and product launches targeting prospects and customers, working closely with Digital, Web, Marketing Operations, Creative, Product Marketing, and Partner teams to ensure alignment across all campaign materials• Led a demo request optimization project aimed at boosting demo requests, working closely with Marketing Operations, Product Marketing, Web, and Creative teams, resulting in a 450% increase• Designed lead nurture programs in Marketo and Pardot, including content selection, messaging, testing, optimization, and reporting, culminating in one of the most impactful channels for pipeline• Owned the website chatbot strategy and execution, overseeing content, copy, lead mapping for Sales, reporting, and coordination with internal and external stakeholders, generating 275 opportunities and 300 scheduled meetings• Created internal processes, including our campaign templates in Asana and Google Docs, reporting templates, marketing calendar, and webinar tool integration to automate lead flow

San Francisco, Ca, Us

• Collaborated with product marketing to ideate and execute integrated marketing campaigns across various channels, targeting Fortune 1000, enterprise, and mid-market buyers in coordination with Digital, Web, Marketing Operations, DevRel, Field Marketing, Sales, APJ, and EMEA teams• Contributed to our PLG (Product-Led Growth) strategy by developing nurture streams, email campaigns, and webinars, in collaboration with internal stakeholders, aimed at increasing our free-tier product sign-ups and optimizing conversion rates• Oversaw prospect and customer marketing programs, including monthly newsletters, nurture programs, thought leadership and technical webinars, and free-tier product sign-up campaigns• Analyzed and presented marketing program performance metrics using Marketo, Tableau, Salesforce, and Google Analytics• Supervised a contractor and intern, providing guidance, conducting performance check-ins, and serving as a mentor to support their professional growth and project success

Scottsdale, Az, Us

• Supported targeted campaigns with personalized LinkedIn and display ads, optimizing conversion rates, and Salesforce and Pardot report dashboards• Expanded responsibilities to include Marketing Operations tasks, taking ownership of Salesforce and Pardot reporting for leadership, managing workflow processes, implementing Google Tag Manager, and facilitating updates to Sales processes• Oversaw budget, strategy, and execution for LinkedIn Ads, Google Ads, display, SEM, SEO, and remarketing efforts, achieving a 230% increase in LinkedIn Ads MQLs while reducing CPL by 45%

Portland, Or, Us

• Partnered with local universities to professionally develop current marketing students and drive AMA individual and collegiate chapter memberships• Developed a job shadow program to pair Oregon State University students with local businessesAMA Portland is committed to improving the networking and success of marketers in the Portland area.

Beaverton, Or, Us

• Developed and implemented end-to-end ABM (1:1 and 1:many) campaigns, comprising target account lists, messaging, landing pages, direct mail, content, ads, and BDR call scripts and emails, partnering closely with Sales leadership and BDRs on feedback and optimization ideas• Owned advertising strategy and execution for ABM, display, and SEM ads, encompassing budget management, ad and landing page design, A/B testing, optimization, and reporting

Beaverton, Or, Us

Doral, Fl, Us

Beaverton, Or, Us

Portland, Or, Us