Currently taking on new clients! In need of a seasoned, trustworthy social media manager to directly run your online presence, create compelling content, or something a bit more specialized? My deep social expertise and 14 years of professional experience are at your disposal. Services include:- Social media audits- Audience analysis + insights- Strategy review + development: holistic, channel(s), storytelling, content, social stores (e-com), advertising, measurement/ROI- Competitive analysis + social listening- Employee advocacy programs- Social Selling- Executive/principal coaching - Account/program management- and moreDM for more info + rates.

Transitional period focusing on post-layoff self care, quality family time with my partner and two-year-old daughter, as well as personal and professional development regimes.

-Led ground-up of transformation of brand social media program from content request fulfillment center into a high-performance strategic comms and Social Customer Care program architected on core principles of measurability, agility, and scalability. - Implemented rigorous tagging, tracking and reporting methodologies for data-driven content optimization and channel-based tactical execution.- Developed frontline audience engagement and crisis response structures for early detection of platform issues/outages (utilizing Social Listening + rules-based alerts system), leveraging automation features for scalable operational efficiencies.- Responsible for all content creation, GTM efforts and campaign planning executed through owned social channels.- Sole administrator of all social tools and channels; owned agency and vendor relationships.- Introduced social media guidelines for employees and contractors, implemented org-wide social governance policies, and acted as internal SME for Legal, HR and various other internal teams.

- Collect, assess and distill raw data from across the social/digital ecosystem into digestible, actionable reporting products to numerous internal audiences. This includes daily briefs, ad hoc snapshots, in-depth POVs, playbooks and more. - Track real-time social conversation within the beverages vertical, providing competitive benchmarking, SOV analyses and KPI performance to internal BI teams and other stakeholders.- Support enablement and operational needs of Coca-Cola social team stakeholders across all tools and platforms comprising Coca-Cola’s social media technology stack including Sprinklr, Netbase, Meltwater/Sysomos, and others. - Point of contact between internal teams/operators and vendors; Perform routine administrative functions and backend configuration within social tools/platforms; Participate in new vendor/solution evaluations and onboarding processes.

● Led transition of corporate social media operations from outside agencies to new in-house team including functional areas of publishing, content strategy (sourcing, development and creative), customer care and lead management, reporting/analytics, and paid social.● Developed highly effective localization strategy and program execution model in support of Ashton Woods’ 12 regional business units, significantly streamlining communication and collaboration process with regional Marketing Managers.● Oversaw procurement, vendor selection and onboarding processes for Corporate Social Team’s new Social Media Management Software platform (Sprout).● Implemented comprehensive social media tagging and reporting structure governing outbound publishing, inbound messages/customer care, social asset management, content performance measurement. Introduced complementary Social Listening framework featuring core brand use cases of Brand Health, Risk & Crisis Management, and Local Market Monitoring (geo-based).

● Manage $2.3M book of business comprised of 17 midsize and enterprise customers across multiple industry verticals, including high tech, healthcare, consumer products/retail, utilities, hospitality and restaurant.● Provide forward-looking consultative support by leveraging knowledge of the Sprinklr customer experience management (CXM) platform and industry best practices to ideate, develop and present customized solutions and collateral that serve as strategic roadmaps for clients to achieve specific business goals through platform utilization.● Develop and manage relationships with multiple customer stakeholder segments including daily platform users, identified and potential advocates and detractors, as well as Executive and Director-level decision-makers—continually reinforcing the ROI of their Sprinklr investment using actual operational and performance data, as consistent with individual roles, needs.● Calculate renewal risk forecasts based on product adoption; close renewal, upsell, and cross-sell opportunities for all customer accounts in partnership with Sales partners and Success organization leadership.

• Global subject-matter expert for social media reporting and analytics at SAP, as well as designated internal point-of-contact for Sprinklr Reporting module. In this capacity key responsibilities and deliverables included: ◦ Monthly reports on owned-social portfolio performance (topline metrics, trends, analysis, establishment of best practices); executive-level dashboards; ◦ Ad hoc deep-dive analysis into noteworthy topics such as pilot programs, high-performing campaigns and other topics of interest ◦ Templates, trainings, how-to guides, FAQs and other enablement resources for internal stakeholders and agency partners.• Conceived and successfully implemented greenfield project to modernize SAP’s social media measurement strategy and practices; implemented new, holistic model capable of E2E tracking across digital properties as well as demonstrate concrete ROI through the direct attribution of critical business outcomes (lead-gen, pipeline progression, revenue, etc.) to owned social account activities.

• Implemented comprehensive content strategy for SCN channels, meticulously crafted to deliver maximum value to members of the community and across the broader SAP ecosystem through data-driven content performance measurement and audience analysis. • Developed monthly performance dashboard featuring actionable insights for SCN team as well as measurement strategy in support of SAP TechEd, a major global event series attended by tens of thousands of users and community members, prominent industry personalities, SAP technical leadership, media and analysts, among others across extensive SAP ecosystem.• Oversaw day-to-day management of social media portfolio associated with SAP’s user community, SCN, including content development, publishing and audience engagement.

• Led cloud social strategy and content development for Global IT Line-of-Business Audience Marketing organization, providing strategic support around campaign planning, execution and demand-generation. • Oversaw editorial strategy, copywriting/content development, publishing, monitoring, and audience engagement for SAP Cloud portfolio of social channels, including large branded LinkedIn Group.• Developed monthly, quarterly and ad hoc social media KPI reports. Developed a robust, cross-platform measurement and tracking framework that enables end-to-end analysis of social media contributions to marketing campaigns and business outcomes.• Evangelized SAP’s cloud story and products at major corporate events such as SAPPHIRE NOW and TechEd via live on-the-ground and/or remote coverage.• Liaison to Global SAP Brand Social Team for cloud platforms, LoB SaaS solutions, and cloud computing as a topic.

• Responsible for all brand social media publishing, editorial calendar, day-to-day audience engagement and monitoring.• Delivered monthly, quarterly and annual reporting on social media audience growth and content performance to internal stakeholders.• Developed and ran comprehensive social plan for annual user conference, Ariba LIVE, including pre-event awareness and registration drives, live event coverage, and sustaining post-event momentum among social audiences.• Administered company WordPress blog, including maintenance, feature requests, publishing and provided ad hoc blogger training. Coordinated with PR/Comms team to align blog editorial planning with brand social content calendar.

• Led day-to-day project management of digital marketing initiatives. Responsibilities included production oversight, development and QA of banner advertising, social initiatives, applications and web development for client programs.• Supported account team in implementation of account assignments including digital, social and integrated campaigns.• Maintained project timetables, status reports and conference reports for clients.

Online/Social Media Marketing -Developed and implemented a strategic online marketing plan designed to increase readership and subscriptions to "Habitat World," HFHI's flagship publication-Collaborated across multiple departments to integrate marketing materials and promotional content into the organization's numerous ongoing outreach efforts, events, programs and partnerships Community Management -Designed a comprehensive editorial calendar and drafted content/posts for HFHI social networking channels-Performed routine maintenance and moderation of HFHI social media properties and various online communitiesReporting & Evaluation-Monitored social media marketing efforts; analyzed and interpreted outcomes using data collected through Google Analytics, Facebook Insights, Radian6 and other 3rd party monitoring/measurement services-Constructed a framework of key performance indicators that translated social media metrics and raw data into relevant, actionable reports for senior managers

• Conducted comprehensive competitive audits of digital properties and online strategy for clients in such industries as natural resources/mining, manufacturing and food services. • Contributed to the planning, strategy and development of deliverables for new business proposals

• Oversaw social media community management for a leading national movie theater chain, which included content development, creation of online editorial calendars and social media strategy planning • Created, assembled and distributed press kits to targeted media outlets across the country• Developed strategy, tactics and events schedule for an awareness campaign for the opening of new movie theaters; and managed “Street Teams” tasked with generating buzz in target communities

• Created a sustained dialogue between The Crimson White and more than 350 student organizations by providing them with informational documents, how-to guides and a FAQ sheet which outlined new processes for two-way communication• Expanded The Crimson White’s Facebook fan base by 384% and earned a 5th place national ranking among college newspaper on Facebook• Executed a social media strategy that realized an increase in Twitter followers by 757%, more than 15,000 YouTube views and a Klout score of 54 over a 4 month period• Developed a formal crisis response plan following a series of crises and controversies

• Conducted intensive market and industry research to construct background and preplanning documents for internal agency use• Wrote informational briefs and fact sheets for local media outlets in advance of client appearances• Assisted in the planning and execution of three special events at local businesses • Developed actionable new media strategies and communications plans for clients

• Wrote news releases, advisories and PSAs for all CSC events, projects and service trips, generating dozens of placements in 14 media outlets in West Alabama• Coordinated volunteer recruitment drives and initiatives with individual CSC staff and project leaders• Created promotional fliers, brochures and info packets that drove participation in individual projects and general awareness of the Center

I was a staff writer for the Arts and Entertainment section of the University of Alabama's student-run newspaper. I covered stories ranging from Sousaphone recitals on campus to major bands and recording artists playing in area bars. My three favorite stories were a profile on a lovable campus security guard, the 15th anniversary of a local cafe and writing about a comedy show featuring a renowned comic.

I was the communications intern for the DCH Health System group of hospitals: DCH Regional Medical Center, Northport Medical Center, Fayette Medical Center and Pickens County Medical Center. My duties included writing press releases, graphic design and creating content for several newsletters and other DCH publications. In addition, I assisted the Communications Director with research and planning for launching a social media presence for the hospital.

• Wrote press releases as well as contributed articles to PARA publications• Responsible for daily press clippings and media monitoring• Maintained the calendar of events on PARA’s website and sent weekly events briefs to local print media and online community calendars

I wrote and researched articles for the CCBP's semi-annual magazine, "Partners." The articles focused on individuals, organizations and events involved with service learning and community engagement by or through the University.