First-time founder. Changing the game for pregnancy and parenting.

We're doing exciting things at HealthyBaby!• In five months, architected, built, and migrated the company from Shopify to an in-house API-first tech stack. That has led to a 20% increase in conversion and 10% in AOV.• Led the site relaunch, focusing on a complete in-house rebrand while bringing platform principles from my experience at Quidsi, Jet, and Walmart to the DTC world.• Rebuilt the Subscription program to include custom bundling and a feature-rich management portal. Since launch, new subscriptions have gone up 105% and total subscription revenue 21%.• Created a personalization engine that allows the entire site to be personalized to the age and stage of the customer’s child.• Partnered with Marketing to create a scalable landing page solution that automatically personalizes the page to the audience and channel. That has led to a 10% increase in conversion.• Created a fully remote Engineering team in India. Cut expenses 60% while increasing code velocity and quality.

Excited to join Kindur and help this remarkable startup provide a path to retiring fearlessly. Leading all stages of the consumer experience and product strategy with the goal of serving the largest, most underserved and (by the way) wealthiest part of the American economy at over $37 Trillion in assets.

• First Product Leader at Slice. Rebuilt and scaled Product team from the ground up to a team of 10+. Helped move the organization from a slow roadmap process to one that was swift, reliable and KPI impactful.• Made fundamental changes in consumer-facing algorithms to improve marketplace liquidity and drove 61% stronger 28D Retention.• Created a fast-paced, Bay-Area-style Growth team focused on two key factors: (1) driving marketplace liquidity and (2) moving consumers from one-off web users into higher LTV app users. In addition to the algorithm gains, the team made a number of iterative changes to the experience that allowed the squad to crush goals by more than 80%.

• Led strategic mandate to pivot Walmart into being a specialist retailer across Fashion, Home, CPG, Electronics and Enthusiast categories.• Owned both the creation of the platform and the end-to-end experience for the pivot to category specialization.• Partnered with Apple, Lord & Taylor, Rakuten and many other premier brands to bring on as partners to Walmart platform.• Team launched a new Home Décor category that marks the beginning of inspirational, content-led shopping experiences for Walmart.

XO Group - the parent company of three groundbreaking properties: The Knot, The Bump and The Nest - is undergoing a fundamental transformation from a sales-led organization to a product one. During my three years there, my team and I helped to transform The Bump into the fastest growing revenue (+300%) and user engagement driver (+150% weekly average users) for XO Group. I'm immeasurably proud of the work we did together, and for anyone in NYC looking to practice Product in an awesome learning environment, I recommend XO highly.

I was head of product at Refinery29, the leading online destination for fashion and beauty content and one of the fastest growing premium content websites on the internet.I led the Product strategy and a team of seven Product and UX professionals. The business has doubled both traffic (from 3m to 6m uniques) and revenue for the current year, and with the recent relaunch of the site, it is on track to do so again for 2014. The relaunch was a six-month process that involved a re-architected backend and a completely reimagined consumer-facing brand and user experience. Since the relaunch, Refinery29 experienced:• 55% increase in ad impressions• 38% increase in pages/visit• 23% increase in time spent• 11% increase in return rate

• Employee #4• Started as a team of 1 for the first year, and grew the team to over 35 employees.• Led the team that launched the websites and native apps for Diapers.com, Soap.com, Wag.com and four other vertical specialists.• Member of the senior team that led to the fastest growth in ecommerce history, since Amazon’s launch in 1994; growing from $11M to $350MM in revenue in three years.• Member of the M&A team during the Amazon deal, which led to Amazon acquiring Quidsi for $550MM. At the time, the second largest ecommerce acquisition in history.• Conceived of and launched first-ever web and native mobile app that focused on being able to reorder products quickly. That product quickly grew to represent 23% of the company’s revenue.

Worked at titles such as People, Sports Illustrated, Parenting and more to create enterprise-level editorial and photo workflows.