𝗢𝗽𝗲𝗻 𝘁𝗼 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁, 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗘𝗢, 𝗼𝗿 𝗙𝘂𝗹𝗹-𝗧𝗶𝗺𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀I am available for contract work, fractional SEO roles, or full-time positions—if it’s the right fit. I collaborate seamlessly with existing teams to move projects from 'to do' to 'done.' Let’s schedule a quick call to explore if working together aligns with your needs.𝗦𝗘𝗢 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝘄𝗶𝘁𝗵 𝟭𝟱+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲As an SEO consultant, I specialize in growing your online presence and boosting revenue. With over 15 years of experience in search engine optimization (SEO) and organic traffic strategy, I can help your team execute projects efficiently. My experience spans both in-house roles and agency-side consulting.𝗞𝗲𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲- Keyword Research & Content Strategy: Crafting data-driven content plans to maximize visibility.- Technical SEO: Ensuring your site’s performance meets search engine standards.- Online Reputation & Branded SEO: Managing and enhancing brand perception online.- Analytics & Reporting: Offering insights that drive decisions and measure success.𝗣𝗿𝗼𝘃𝗲𝗻 𝗧𝗿𝗮𝗰𝗸 𝗥𝗲𝗰𝗼𝗿𝗱I have successfully worked with small to midsize businesses, as well as enterprise-level clients, including Fortune 100 companies and global brands. I know what it takes to elevate search visibility and help you achieve your business goals.In addition to client work, I actively manage my own web properties and other personal projects, keeping me sharp and adaptable in the ever-changing SEO landscape.

- Founded community site at GetMotivation.com- Duties include: SEO & organic traffic strategy, content creation & optimization, email marketing, & SEM- Author of 'It's Your Life, LIVE BIG!'​, 'Why Perfect Timing is a Myth,'​ and 'Motivational Quotes for Living BIG'​- My keynote speech: 'BIG Leadership' will give your team the tools to achieve measurable, lasting results.- Run e-mail newsletter that accompanies my site- Developed or co-developed several personal & professional development projects including: Books, audio programs, courses, websites- Co-founded AudioMotivation.com, a members site which features motivational, personal development and success related content- I have written extensively on the subject of personal development, business strategy and entrepreneurship.- I do some consulting with select clients. Primarily in the areas of business growth strategy, leadership development, search engine optimization and digital marketing.

Terakeet is an Enterprise SEO company. Terakeet earns significant organic search engine visibility in highly competitive categories for Fortune 1000 companies and other global brands.I've worked with clients in the following industries: Insurance (Fortune 50), Aerospace (Fortune 100) and others.Responsibilities include:- Regularly deliver reports, presentations, data analysis and recommendations to clients & internal team members-Traditional SEO (technical SEO, content strategy, keyword research, reporting, etc)- Branded SEO & reputation management- Provide competitive and market opportunity analyses as they relate to the brand, search intent, competitor research and niche saturation, backlink profiles, and SERP anomalies- Develop monthly performance reports using programs like Google Analytics, Google Search Console, MOZ, SEMRUSH, Google Data Studio / Looker Studio, Excel, Google Sheets, and others as needed- Perform keyword research for multiple segments of a customers website- Prepare initial findings and effectively communicate them to internal stakeholders- Collaborate and work closely with account team to support the development of proposal documents and presentations- Provide competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies- Perform website audits and develops related recommendations to ensure SEO best practice compliance- Mentor and develop team members as needed

Responsibilities Include:- Build road-maps, strategies, and goals for our team, at the same time providing mentorship and leadership as they execute on our vision for growth.- Experience working directly with startups, small to midsize businesses, and enterprise level organizations to set strategy and implement SEO strategies that lead to measurable improvements in growth.- Analyze, test different SEO theories, develop growth strategies, and run SEO initiatives that drive customer acquisition and or other designated KPIs that are key to the success of the clients we serve.- Mentor, lead, and train our team on SEO and organic traffic.- Accountable for driving, optimizing SEO strategy, and overseeing its proper execution- Serve as the primary SEO evangelist throughout the organization and work cross-functionally to establish alignment and buy-in on the SEO strategy- Build a unified SEO team to deliver best in class experiences and hit key SEO traffic goals- Review technical SEO issues and provide recommendations on fixesCompany Overview:Craddock Holdings: Performance marketing and digital lead generation achieved through various digital advertising platforms, as well as SEO and organic traffic strategy (non-paid traffic) with a strong focus on return on investment (ROI). Our SEO and organic traffic strategies are aligned to the client's win. We focus on conversions and sales, not just website traffic alone.

I work with both our company's own brands (web sites) and in many cases the web sites of our clients. In a typical day I balance working on both in-house and client SEO projects. Responsibilities Include:- Enterprise SEO (working with multiple brand's web properties)- Evangelize SEO with diplomacy across the organization- Conduct technical & on-page optimization site audits.- Web site architecture strategy and implementation.- Diagnose and perform fixes for technical SEO challenges.- Ensure sites are E.A.T. = (E)xpert (A)uthorative (T)rustworthy.- Content Marketing. I work with some of our writers to develop & brainstorm ideas and content pieces.- Keyword Research: perform research and analysis in the trucking and truck driver recruiting industry, construction industry, aggregates industry (as well as other industries we serve, or those that our clients do).- Recommend & perform on-page changes to ensure our websites are properly optimized and stand the best chance of ranking at the top of the search engine results pages.- Evangelize and champion the importance of Search Engine Optimization across the organization.- Mentor, train, and offer professional development to members of the SEO team.* 20 + years of organic traffic strategy & SEO.SEO & SEM Tools Experience:SEMrush, SeoMonitor, Market Brew: Artificial Intelligence For SEO, STAT, Moz tools, Social Flow, Google Keyword Planner, Google Search Console, Google Analytics, Screaming Frog, DeepCrawl, Ahrefs, Majestic, Botify, Netpeak Spider, Adobe XD, and other related tools.

I have the unique opportunity to work with both our company's own brands (web sites) and in many cases the web sites of our clients. In a typical day I balance working on both in-house and client SEO projects.Responsibilities Include:- Diagnose and suggest fixes for technical SEO challenges that come up.- Ensure our sites are E.A.T. = (E)xpert (A)uthorative (T)rustworthy- Content Marketing. I work with some of our writers to develop & brainstorm ideas and content pieces. - Keyword Research: regularly perform research and analysis in the trucking and truck driver recruiting industry, construction industry, aggregates industry (as well as other industries we serve, or those that our clients do). - Help to ensure our content pieces are properly amplified through our other social platforms.- On-page / On-site changes to better ensure our websites are properly search engine optimized (SEO) and stand the best chance of ranking at the top of the search engine results pages (SERPs).- Perform website audits to make sure the sites I work with are free of any potential challenges or pitfalls that might cause problems now or in the future with regards to how they rank in the search engines. Includes: On-page SEO & Technical SEO.- Internal linking and silo structuring across the websites I work with (web site architecture).- SEO Training - I have led training for the SEO department, and other groups in our organization.* 20 + years of organic traffic strategy & SEO.SEO & SEM Tools Experience: SEMrush, SeoMonitor, Market Brew: Artificial Intelligence For SEO, STAT, Moz tools, Social Flow, Google Keyword Planner, Google Search Console, Google Analytics, Screaming Frog, DeepCrawl, Ahrefs, Majestic, Botify, Netpeak Spider, Adobe XD, and other related tools.* See the Courses / Certifications I've earned & taken in the Licenses & Certifications section below of my LinkedIn profile.

- Advised on and implemented marketing and business development strategies.- Attended Business Networking and Matchmaking events representing the company in a professional manner.- Rolled out company customer database.- Reached out to and called on prospective clients & customers ranging from: cities, municipalities, states, various federal government agencies, and corporations. - Assisted HR manager.