RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

The Chief Marketing Officer Alliance is a collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts, and other ways that form a catalyst for success and growth.

As a Fractional HubSpot Marketing and Revenue Operations Admin, I help SaaS brands optimize their marketing and sales processes using HubSpot and their integrated marketplace's powerful suite of tools. With extensive experience in both marketing strategy and technical implementation, I offer a unique blend of skills to drive growth and efficiency for your organization.Services OfferedHubSpot Implementation and OptimizationI specialize in setting up and fine-tuning HubSpot's Marketing, Sales, and Service Hubs to align with your business goals. This includes: • CRM configuration and data management • Marketing automation and lead nurturing workflows • Sales pipeline and deal stage optimization • Custom reporting and analytics dashboardsRevenue Operations StrategyI help bridge the gap between marketing, sales, and customer success to create a seamless revenue generation process: • Aligning team goals and KPIs • Streamlining handoffs between departments • Implementing closed-loop reporting • Identifying and eliminating operational bottlenecks • Designing sales playbooks and sequences based on data • Building out channel partner programsMarketing Campaign ManagementLeverage my expertise to plan, execute, and measure multi-channel marketing campaigns that deliver results: • Email marketing automation and lead generation • Content strategy framework • Programmatic advertisingTraining and EnablementI empower your team to make the most of HubSpot through: • Customized training sessions • Process documentation and best practices • Ongoing support and troubleshootingWhy Choose Fractional Services?By offering my services on a fractional basis, I provide: • Cost-effective access to senior-level expertise • Flexibility to scale services up or down as needed • Fresh perspective and industry best practices • Rapid implementation of new strategies and tools

As a Content Marketing Strategist, I partner with SaaS brands to develop comprehensive content marketing frameworks. My focus is on empowering these brands to not only identify what content to create but also to implement effective distribution strategies that maximize reach and engagement.Key Responsibilities: • Content Framework Development: Collaborate with SaaS teams to design tailored content marketing strategies that align with their business goals and target audience. • Content Creation Guidance: Provide insights and best practices on content types, formats, and topics that resonate with potential customers, driving engagement and conversions. • Distribution Strategy: Develop and implement effective distribution plans that leverage various channels, including social media, email marketing, and SEO, to enhance organic search traffic. • Performance Analysis: Monitor and analyze the performance of content initiatives, using data-driven insights to refine strategies and optimize results. • Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure content supports overall business objectives and addresses customer pain points.

In my role, I manage a team of 3 and multiple external agencies to drive a predictable pipeline for the sales team. Using HubSpot as a CRM, I built automated nurtures for each customer journey stage to systematically discover buyer intent, product consideration, closing, and onboarding.I redesigned the website to host blogs, webinars, podcasts, and other resources needed to educate buyers on text marketing and persuade them to use Launch as their solution. Using Google Adwords, social media ads, and review websites, drive awareness campaigns to capture people’s attention so they know our platform exists and how text marketing drives extremely high ROI.Collaborating with the customer success team, I assisted them in building out the infrastructure for customer onboarding so that we reduced churn and drove high LTV.I've also been working with the product team on sharing use cases for our platform, considering my background in marketing, and Launch Control being a martech solution, it's been fun sharing how I would want to use the platform and seeing that come to life.Websites: https://launchcontrol.usEnvironment: B2B, Website Design, Email Marketing, Search Engine Optimization, HubSpot, Paid Media, LinkedIn Advertising, Google AdWords, SEMRush, Wistia, Testimonial, Figma, Marketing Automation, Demand Generation, Lead Generation, Campaign Metrics, Customer Intent, Email Nurture Programs, Brand Management & Design, Project Management, Zapier, Make, Spotify for Podcasters

I was hired to build out a demand generation system in the US to drive awareness and pipeline for the sales team. In my role, I managed our Marketo instance, SalesForce integration, and started to build out the content journey future prospects would navigate to become problem-aware of the email security options to block spam and malicious downloads, as well as why they should consider Red Sift as their service provider.This role ended because of a restructuring of the company and different priorities as they are making their push in the US market and the current market being more difficult than expected.Website: https://redsift.comEnvironment: B2B, Website Design, Email Marketing, Search Engine Optimization, Marketo, Prismic, Paid Media, LinkedIn Advertising, Google AdWords, SEMRush, Marketing Automation, Demand Generation, Lead Generation, HotJar, Frontify, Campaign Metrics, Customer Intent, Email Nurture Programs, Brand Management & Design, Project Management

I managed digital marketing to capture demand and pipeline. From setting up Google Adwords to integrating SalesForce with Pardot in order to create automated nurture, promotional and transactional emails, and chatbots to connect with new prospects as well as drive the next steps with the ABM target accounts. It was my job to make sure the technology was integrated and connected effectively to provide a consistent and effective experience for prospects and customers.In my role, I also created a lead scoring system for leads, qualified leads, and opportunities to ensure the right people were passed to sales at the right time. This system was fully automated via LeanData in SalesForce. After getting this process in place, we saw a 200% increase in engagement and grew pipeline from $1.2M to 3.2M.I used SEMRush to run SEO and create content that is effective at attracting new buyers and walk them through the buyer’s journey of educating them not only on what social media analytics are but also how our tool can help them grow their followers, engagement, find influencers and increases sales using social media. Building out this additional content, prospect traffic increased by 40% and download conversions by 60%.My role with ListenFirst was a lot of fun, myself and the VP accomplished a lot in a very short period of time but upon his leaving, I left a few weeks later. The company restructured the organization a few months later and the entire marketing department was let go.Website: https://www.listenfirstmedia.comEnvironment: Email Marketing, Search Engine Optimization, Pardot, WordPress, Outreach, Paid Media, LinkedIn Advertising, Google AdWords, YouTube Video Ads, SEMRush, Marketing Automation, Demand Generation, Chili Piper, HotJar, Turtl, Campaign Metrics, Bing Advertising, Account Based Marketing ABM, Customer Intent, Email Nurture Programs, Brand Management & Design, Asana, Project Management, Chat Bots, Qualified, Clearbit, ZoomInfo, Agency Management

I worked on the Systems Storage team in conjunction with Product Marketing in executing campaigns and product launches to increase market awareness, lead generation, and prospect nurturing in an Agile working environment. I coordinated and engaged with seven locations around the world including but not limited to China, Japan, Latin America, and Europe to extend our worldwide campaigns into local markets, creating translations and optimizing assets to increase market awareness worldwide.My main work consisted of working with a team of copywriters, social media strategists, marketing automation specialists, graphic designers, paid media strategists, digital web strategists, and others to share a consistent message across online and offline media to promote and engage with current and potential buyers.My role also was in charge of our email marketing. I worked with content writers to create promotional marketing emails, nurture emails for buyers who currently weren't ready to sign, and transactional emails for those who attended events, downloaded content on the website, and engaged with our brand following GDRP guidelines.My role at IBM ended shortly after COVID hit and was caught in a layoff.Environment: Campaign Management, Marketing Strategy, Marketing Automation, Email Marketing, Marketo, Lead Nurture Programs, Agile, Design Thinking, HotJar, Optimizely, Kapost, Project Management, Email Automation, Content Marketing, Social Media, Paid Media, SalesLoft, PathFactoryWebsite: https://www.ibm.com

I worked on the Systems Z and LinuxONE team executing campaigns to increase market awareness, lead generation, and prospect nurturing within the United States.Environment: Campaign Management, Marketing Strategy, Marketing Automation, Email Marketing, Lead Nurture Programs, Agile, Design Thinking, HotJar, Optimizely, KapostWebsite: https://www.ibm.com

I managed the technical and strategic side of digital marketing at SiteLink now SpareFoot. From setting up Google Adwords to integrating SalesForce with Pardot in order to create automated email nurtures, it was my job to make sure all our technology was integrated and connected effectively.I redesigned the SiteLink website to make sure that our customers have a great experience when interacting with our brand online. After adding over 300 pages to the website via webinars, blogs, product pages with specific pages for software features, and enhancing search engine optimization and structure, after launching the new website, SiteLink saw a 75% increase in online leads after just the first 4 months of being live; 9 months later was up 193%.Using Pardot, I designed email nurtures to help customers walk through the buyer's journey and learn about the capabilities of the software. We had a number of nurtures anywhere from someone just starting to talk to us to post-sales onboarding and if the sale didn't close.My role at SiteLink was a lot of fun, but being privately held and wanting to look for ways to expand and take on larger responsibilities I left SiteLink, a year later they were acquired by SpareFoot and consolidated with a handful of other software in the space.Website: http://sitelink.comEnvironment: Leadership, Innovation, Strategy Implementation, Product Marketing, Project Management, Website Design & Development, WordPress, SalesForce, Marketing Automation, Pardot, Social Media, Email Marketing, Search Engine Optimization, Pay Per Click Advertising, Video Marketing, Content Marketing, Marketing Consulting, and Brand Identity

I assisted business owners in generating leads that can fuel their investments and take their businesses to the next level by building out buyers' personas, and content marketing along the buyer's journey to educate customers problems about the possible solutions and the business's product/service to drive qualified leads to the sales team. Afterward, I created a process to automate as much of this process as possible with marketing automation and customer lead funnels.My role with Marketplace Foundations was an amazing journey of personally discovering the world of entrepreneurship and learning experiences but due to me being the marketer, sales, customer support, and executor of the work, I ended up burning myself out. The best golden nugget I learned was, to figure out your process and systems and then hire and delegate work so that you're only focusing on what you're best at. The reason Amazon is able to employ so many people is because of the management systems that they have in place.Website: http://marketplacefoundations.comEnvironment: Leadership, Innovation, Strategy Implementation, Project Management, HubSpot, Pardot, Web Design & Development, Marketing Automation, Social Media, Email Marketing, Search Engine Optimization, Pay Per Click Advertising, Video Marketing, Content Marketing, Storytelling, Marketing Consulting

I designed and developed marketing automation to capture leads for Red Hat utilizing email marketing, pay-per-click advertising, social media, and other online mediums. My main role was to build and A/B test our landing pages to optimize and increase our conversion rates and provide our clients and potential customers with more information on the problems they are facing and the solutions we provide.My role at Red Hat was a contract role and came to an end when I built a custom WYSIWYG editor on the back of Eloqua that allowed the teams I worked with to build and execute their landing pages without my manual assistance.Website: http://www.redhat.comEnvironment: Eloqua, Marketing Automation, SalesForce, Email Marketing, SEO, PPC, Online Marketing, Landing Page Design, JavaScript, MySQL

I managed the digital marketing strategies of USAT, now MCA, including redesigning the website, establishing a presence on social media, integrating email marketing into the sales funnel, restructuring the website for search engine optimization, creating content marketing to extend organic traffic, and managing pay-per-click advertising on Google Adwords to drive paid acquisition.Upon building out the infrastructure for USAT and seeing sales increase, I was then asked to do the same for two other companies owned by the parent company, an installation company called Alpha Install and reseller to resellers platform called RealTime Ops.My role ended with USAT as I was a one-man marketing department and was looking for a role where I could collaborate with others on a team and accomplish even bigger goals.Website: http://usatcorp.comEnvironment: Product Marketing, Project Management, Digital Marketing, Social Media, PPC, SEO, Email Marketing, Pardot, Web Design

Global Software, Inc., now Insight Software, was my first job after making the move to Raleigh, NC. I had the opportunity to manage their online activities including pay-per-click advertising, search engine optimization, email marketing campaigns w/Act-On and SalesForce data, redesigned their website by removing flash materials and enhancing SEO, and managed content on popular social networks.Website: http://www.glbsoft.comEnvironment: Project Management, Digital Marketing, Social Media, PPC, SEO, Email Marketing, Web Design

Ohio Electric Control, Inc (OEC) and Precision Design II was my first break out of college. At OEC and Precision Design II, I manage their day-to-day marketing activities both in print and digital. OEC was when I was first introduced to the world of PHP and MySQL databases and had to learn it quickly if I was going to do anything with their website. I manage OEC's online e-commerce store, web development, and email marketing as well as develop all their print material including sell sheets, catalogs, brochures, magazine layouts, trade show displays, and many other items.My role at OEC ended due to my desire to move to North Carolina. I did an intern in college where we brought down to Raleigh and I told myself I wanted to move there as soon as an opportunity presented itself.Website: http://www.oecinc.netEnvironment: Product Manager, PHP, MySQL, HTML, CSS, Google Analytics, Social Media, Vertical Response, Google AdWords, Photoshop, InDesign, Dreamweaver, Illustrator, Flash, MAC OS X, SEO, PPC

Donley Auto Group was the first time where I designed and developed all the marketing products for a company. I managed all media for Donley's 4 automotive dealerships. I moved up to Adobe CS4 and learned a great deal in multi-tasking and deadline. Website: http://www.donleyford.comEnvironment: HTML, CSS, Google Analytics, Social Media, Vertical Response, CityTwist, IMN, Direct Mail, SEO, PPC, Photoshop, InDesign, Dreamweaver, Illustrator, Flash, Reynolds and Reynolds, Autotrader, Cars.com, Newspapers, Social Media API’s, AddThis, Windows

Ashland University was my second internship while in college. This position first introduced me to Adobe CS3 and was the first step towards what I do today. At this position, I used Adobe CS3 on a MAC platform to create print material such as brochures, catalogs, flyers, t-shirts, posters, and much other print material to list. I learned layout specifications as well as color schemes and many other graphic techniques to list. This was the first time I had ever used Adobe and received successful remarks from my supervisors.Website: http://www.ashland.eduEnvironment: Photoshop, InDesign, Illustrator, CS3, MAC OS X, Print Based Mediums

While employed at Thiel's, I worked with providing leads for their sales staff. I attended trade shows, fair exhibits, and other related ideas to promote Thiel's products and services. I was also in charge of client reacquisition, where I called people that were given a quote and would resell to them our services and opportunities.Website: http://www.thiels.comEnvironment: Trade Shows, Customer Service, Cold Calls, Sales

University Directories, now Around the Campus, was my first internship in college. I went to Chapel Hill, NC for two weeks where I developed my B2B business selling skills. I sold telephone directory space for three months which totaled $14,855.25, 7% over what was expected.I was in charge of sales reps. Communication between home office and my team Planned and conducted two meetings every weekday. Motivated sales reps to be productive and enthusiastic Selling ad space in the Ashland University Directory including cover, divider, and yellow page ads. Sold $14,855.25 worth of ad space, 7% over the University Directory goal of $13,778 Ashland University was mentioned on the top ten schools list out of 260+ schools for total sales closed in a single day.Website: http://www.universitydirectories.com/Environment: Telephone Directory, B2B sales, yellow pages, sales, management

At EverDry I would make cold calls for 5 hours every weekday to schedule a free basement inspection and quote On an average night I would sign 6 – 10 inspections During trade show season I would travel the state of Ohio to promote EverDry Basement Systems to homeowners at the shows and would sign up people for a free basement remodel to generate leads for call center.Website: http://www.basementwaterproofer.com/Environment: Telemarketing, Trade Shows, Customer Service, Management, Sales