Marketing Consultant
Chicago, Il
Email Marketing & CRM - Sr. Manager (06/15-12/15) • Managing three-person internal team and vendor partner resources (Experian, ReturnPath & MovableInk) for all Walgreens promotional email efforts. • Coordinating email production process from design consulting, scheduling, development, quality-control, deployment, and analysis support. • Transitioned email development from offshore to in-house resources and standardized new Responsive 2.0 / 2-in-1 framework.Email & SMS Marketing - Consultant (12/12-06/15) • Lead email marketing strategy, production and reporting for Pharmacy/Health, Clinic, Mobile and Balance Rewards business units. • Championed Walgreens responsive email design through developing prototype and launch. • Supported complex subscriber data migration projects via 3rd party and internal databases. • Consolidated and analyzed all weekly email campaign performance data using Experian/Cheetahmail and Omniture reporting tools. Digital Marketing & Emerging Media (09/11-11/12) • Managed all digital coupon production across all digital channels, including the launch of coupons within the Walgreens Mobile App, Foursquare, Google Wallet & others. • Streamlined digital coupon production through auditing technical requirements, consolidating staffing needs and condensing the production timeline by 50%. • Established coupon ID management system, program performance KPIs and reporting processes.