Work to strategically integrate third party brands into the world of Red Bull as it relates to content, events, social programming – across all touch points of the Red Bull brand. Contribute to the success of these efforts by managing the strategy and execution related to partnership deals: from creative ideation to pitching; working closely with internal teams to execute content and/or event deliverable. Serve as the liaison between Red Bull and our Partners, as well as manage all relationships to ensure expectations are clear and realistic. Launching successful National 360 Marketing or Advertising campaigns featuring multiple consumer touch points and creating innovative partnership opportunities.

Ensure local relevance and brand penetration through implementation of the Red Bull brand and marketing mix across 12 States in the Eastern region Manage the Red Bull Consumer Collecting Mix (Student Marketeer Program); Communications and Digital Mix; Events Mix (Sport and Culture); and the Opinion leader Program for the regionTotal team of 40+ young minds. Regional marketing budget controller Managing 3 cells-Regional headquarters (Kolkata), North East India regional Marketing Base Guwahati) and Odisha Marketing Base (Bhubaneswar). National Project Manager - Red Bull Paper Wings 2019; Gamer X program 2021 Conceptualized and executed the support campaign to Durga Puja bringing in the International World of Red Bull in sync with the locally relevant scenes. Striving to make the international brand closer to the local consumers. Manage regional college festival support program (top 35 college festivals), and third party events support program . Executing 360 degree presence in Events to make the brand present and revant in the right places. Collaboration with regional sales team. Lead generation for alternate channel, general trade, and on-premise trade. Driving Constant support with new initiatives.  Strategic development and placement of POSMs with an emphasis on impulse purchase

Launched the Consumer Collecting - [Student Brand Manager & Wings Team] - Programs for North East India.Executed the marketing warehouse project in Guwahati.Creating brand presence and relevance in this completely new region for the brand.Adapting nationally aligned priorities with Global HQ for North East India. Was the Team Captain for India and Pakistan contingents to World Finals of Red Bull Paper Wings held in Salzburg,Austria. - Execution strategy; Budgets- Recruitment, training, reporting of Student Brand Managers & Wings Team- Increase ROI through commercial integration for real-time conversion of consumer collecting contacts- Ideation and execution of consistent 360 degree activations to increase knowledge of product functionality, brand personality and brand recall across the relevant target group- Digital integration of CC activities for increased presence across social media- Negotiation for brand presence & positioning, and commercial integration in college festivals across North East India- Adaptation and 360 degree activation/execution strategy of global Red Bull properties in North East India- Developing long-standing relationships with potential & currently relevant scene drivers based on brand personality- Partnering with major events around the region and deploying POSMs strategically creating brand presence to the maximum.

-Responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience.-Reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.- Build a loyal consumer base on campus. Specifically to drive Red Bull trial, increase brand awareness and to foster a positive product and brand perception within the university.- Develop and activate national and international best practice events and projects to bring properties to life on campus.- Collaborate with the marketing and sales team, combining synergies in order to capitalize on related opportunities.- Establish and manage relationships with key opinion leaders on campus.- Spot and share digital / social media trends and ideas how to use them.

First Hand work experience right out of school at a start up which is now one of the most successful study abroad test prep in India currently operational in several cities.- Formulation and implementation of youth oriented plans for brand awareness,- Working closely with the founders understanding the mission and vision of the company.- Understanding and learning the details involved in starting a brand/branch/business.- Organizing various on field marketing and advertising activities and calculating the ROI on each activity conducted.- Driving and activating the brand on social media platforms.- Making tie ups with schools and colleges and conducting workshops.