• At this international AI-based mental healthcare platform, I developed, commissioned, wrote and edited content on mental health in the form of blogs, white papers and case studies.• Worked on the content strategy and guided a team of writers to write SEO-optimised blogs that drove traffic to the company blog

• Reporting and producing multimedia stories on major news developments, social and cultural trends and issues such as gender, mental health, social media, content creators, sustainability, climate change, entertainment, food and technology, as well as interviewing newsmakers• Producing Talk it Out, a weekly newspaper column on mental health since 2020• Trained in scripting and producing podcasts• Won the in-house TOI Scribe Award for best feature story in 2018 and 2020

• Managed the lifestyle section of the Indian edition of this international website• Responsible for timely and accurate news updates, explainers and reporting on mental health, technology, current affairs, gender, sports, social justice and culture. My story on athlete Dutee Chand’s role in changing the international law on gender and sports was selected for publication in a Telangana state government school textbook • Monitoring wire services and social media to track viral tweets… Show more • Managed the lifestyle section of the Indian edition of this international website• Responsible for timely and accurate news updates, explainers and reporting on mental health, technology, current affairs, gender, sports, social justice and culture. My story on athlete Dutee Chand’s role in changing the international law on gender and sports was selected for publication in a Telangana state government school textbook • Monitoring wire services and social media to track viral tweets, conversations and news developments that could be turned into stories• Worked on social media engagement and editorial strategy to improve reach, page views and managed the front page layout of the website• Commissioned and edited articles from freelance writers and bloggers for the website’s blogs section Show less

• I was part of a small team that helped launch US tech website Mashable in India • Worked closely with global editors to develop an editorial strategy for the Indianedition keeping in mind its global and Indian readership• Managed daily news flow and focused on finding the most important and shareable stories from India and Asia on a daily basis, along with analysing important news developments from the country.• Reported on technology, looking at both business as well as… Show more • I was part of a small team that helped launch US tech website Mashable in India • Worked closely with global editors to develop an editorial strategy for the Indianedition keeping in mind its global and Indian readership• Managed daily news flow and focused on finding the most important and shareable stories from India and Asia on a daily basis, along with analysing important news developments from the country.• Reported on technology, looking at both business as well as popular digital culture, as well as startups, social media platforms, entertainment and lifestyle and gained an indepth perspective on how internet is changing lives in India.• Coordinated and collaborated on breaking news with editorial teams from around the world• Tracked viral news and social media trends using Mashable's proprietary analytics tools Show less

• Helped launch The Times of India website’s travel portal and developed its content strategy• Managed workflow, supervised an in-house team of writers and edited food and travel guides• Commissioned articles from top travel bloggers and freelancers and reached out to them for collaborations• Planned and executed the website’s engagement strategy on various social media and mobilemessaging platforms • Collaborated with the product teams to improve SEO, page views and user… Show more • Helped launch The Times of India website’s travel portal and developed its content strategy• Managed workflow, supervised an in-house team of writers and edited food and travel guides• Commissioned articles from top travel bloggers and freelancers and reached out to them for collaborations• Planned and executed the website’s engagement strategy on various social media and mobilemessaging platforms • Collaborated with the product teams to improve SEO, page views and user experience• Tracked travel trends, events and news, and wrote guides and features on travel and food for The Times of India's weekend supplement, Times Life• Tracked Google Analytics and Trends, along with Facebook insights to improve user engagement Show less

• I reported on developments in the city and wrote on trends in food, restaurants, cinema, travel, art, design and culture, for the Delhi edition of this fortnightly global magazine• Coordinated with teams from other regional and national editions for pan-India articles• Worked with designers on page design and with photographers on shoots

I've written on culture and social issues for various national and international publications such as The Caravan magazine, Mint Lounge, Art India and Yahoo Originals.

I reported on city-related issues including education, heritage, civic infrastructure and culture in Delhi.