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Success-oriented, results-driven professional with extensive experience in product marketing. Led Product Marketing teams in Fortune 500 companies and startups to achieve business goals. Skilled in articulating positioning, messaging, crafting differentiated high-level stories, engaging with influencers and launching technology products by influencing cross-functional team collaboration. Proficient in creating sales enablement programs and delivering trainings to global sales and channels. Adept at initiating and executing creative demand generation campaigns and programs. Speaker at industry events on AI and Machine Learning. Thrives in undefined spaces and has a track record of creating and evangelizing new solutions.
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Global Head Of Product And Solutions MarketingDigitate Jan 2019 - PresentSanta Clara, Ca, UsDigitate™ is one of the fastest growing AIOps companies with approximately $100 mil in annual revenues and 250+ enterprise customers - It has been and continues to be an absolute pleasure building a high-performing team of Product Marketing Managers from scratch. I would love to talk to any marketing professional and exchange notes on the dos and don'ts of this process. We have built scalable processes for GTM, Sales Enablement, Content Generation, MQL-SQL conversion, an active blog platform, and the team has created asset templates and delivered compelling material all the way from positioning and messaging documents, product decks, product brochures, FAQs to battle cards, infographics, ebooks, SDR playbooks, sales kits and customer success stories. Also created a thriving blog program that resulted in 500% more blogposts than previous 3 years combined. I would love to share my experiences and also learn from you to incorporate the best industry practices into our marketing group and further optimize the process for a faster time to revenue and customer adoption. From a domain perspective, I had authored an eBook on AI and Machine Learning. Some other areas of interest include AIOps, Observability and Gen AI. Feel free to ping me anytime if you want to talk about any of the above topics. Lets chat :-) -
Consultant: Product Marketing & Business Development: Ai, Machine Learning And IotClients: Hitachi Vantara, Hacker Dojo Jan 2017 - Present• Speaker at the 'FogWorld Congress' Oct 2018. Topic: AI at the edge.• Led an 'AI lecture series for beginners' at Hackerdojo. www.hackerdojo.com/ai. Secured speakers for the lecture series from leading companies- Amazon, Microsoft, NVIDIA, IBM, Oracle, Toyota, Accenture etc to deliver 2 hour lectures on various topics - AI Taxonomy, NLP, Computer Vision, Machine Learning, Deep Learning, Data Science, Autonomous Vehicles, Robotics, Chatbots and Virtual assistants. * Delivered lectures on 1)History of AI 2)Voice Assistants and Chatbots 3)AI and Machine Learning Basics 4) AI at the edge - at the Hacker Dojo AI lecture series• Created & delivered ‘AI and Machine Learning taxonomy' presentations for Hitachi• Delivered guest lectures on ‘Demystifying AI’ at MIT Pune & San Jose State University, CA• Researched leading IoT platforms (GE Predix, IBM Watson, Siemens MindSphere, PTC ThingWorx) and provided insights & market intelligence to product management and marketing teams• Trained internal groups on What, Why, When, How, Who of IoT• Authored a report, blog post and gold pitch for ‘Digital Transformation via Co-creation’
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Principal Product Marketing @ Emerging Technologies Division (Etd), Dell EmcDell Emc Jan 2016 - Dec 2016Round Rock, Texas, UsETD brought new technologies and solutions to market in the Digital Transformation space.(Domain areas: Cloud, IaaS, PaaS, OpenStack, Cloud Foundry, DevOps, Cloud Native apps, MicroServices, Software defined)• Led the launch of an OpenStack based ‘Turnkey platform for cloud native apps’• Briefed industry analysts. Created positioning, messaging and various marketing collateral• Initiated and orchestrated EMC's participation at various OpenStack events in Silicon Valley, NYC, Seattle, UK & Amsterdam resulting in EMC brand awareness in OpenStack communities• Facilitated EMC’s objective to be seen as a thought leader in the OpenStack ecosystem by being a speaker at both the OpenStack summits in Austin and Barcelona. Also secured speaking opportunities for other EMC SMEs• Evangelized EMC's OpenStack consumption model and generated hundreds of leads• Received 2 ‘EMC Excellence Awards’ for marketing achievements -
Founder, Ceo, Evangelist Of Mobile App StartupMobile App - Trintme Jan 2011 - Dec 2015Mountain View, California, Us• Formed the company, built & managed a team of software engineers, mobile app developers, UX and marketing people, an advisory board comprising Stanford professors and raised money from Silicon Valley angel investors.• Drove the full lifecycle management of SaaS based web and mobile apps (iPhone, Android) from concept, UX design, and app development to successful launch.• Secured press coverage in Washington Times, TechCrunch, San Francisco Chronicle, Silicon Valley Business Journal and Boston Herald and many other publications• Acquired over 1 Million users via creative acquisition and marketing strategies.• Nominated as 1 of “15 hottest apps” by leading publication Mashable (2014).• Won 2 awards including the “Big Idea Competition” award and $40K grant offer • Explored the IoT space to pivot the startup into building “Apps for IoT platform”• Fun Fact: Pitched the startup idea at a Shark Tank show to Mark Cuban and Daymond John.• Fun Fact: King’s College, London and SJSU, CA, created a business case study on TrintMe. -
Sr. Manager Of Product Marketing - Management Software PortfolioNetapp Oct 2005 - Dec 2010San Jose, California, Us• Led the marketing activities of $260M management software portfolio resulting in 3 consecutive years of over 50% growth and 12 quarters of double-digit growth.• Created the overall marketecture, positioning, messaging, compelling story and content that resulted in increased awareness of software portfolio with sales teams, partners, customers and recognition from various analyst firms including “Visionary” position in Gartner Magic Quadrant.• Created the pitch for NetApp’s Open Management Strategy for Cloud that enabled the Business Development teams to accelerate NetApp integration with IaaS ecosystem players.• Created and executed 3 creative, year long, marketing programs that increased the attach rate of management software to core products by more than 225%.• Delivered WW sales training in Germany, Australia, Malaysia, India, Singapore and Vietnam.• Received all NetApp Marketing awards including the “Excellent Marketing Individual”. -
Marketing ConsultantData Management 2001 - 2005• Wrote multiple articles for a leading Industry publication *InfoStor* on various Data Storage and Data Management related topics. (Some article linked below in the Publications section)• Worked with multiple clients {AppIQ (acquired by HP), HDS, Permabit, Scentric} on various 6 - 12 month projects - Competitive analysis, ROI paper, ROI calculator, pricing, marketing strategy, white papers & technical reports
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Sr. Product Marketing ManagerEmc 2000 - 2001Round Rock, Texas, Us• Launched a management software product with positioning, messaging, pricing & sales collateral. Product enjoyed a market share of 80+% for the first 3 years.• Launched OEM partnered switches for SAN market -
Service Business ManagerCompaq Computer Corporation (Acquired By Hp) 1998 - 2000Houston, Texas, UsPlanned and Executed the service readiness for multiple newly launched products
Vs Joshi Skills
Vs Joshi Education Details
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Babson F.W. Olin Graduate School Of BusinessMarketing And Entrepreneurship -
Mit - Mechanical Engineering, University Of PuneMech Engineering
Frequently Asked Questions about Vs Joshi
What company does Vs Joshi work for?
Vs Joshi works for Digitate
What is Vs Joshi's role at the current company?
Vs Joshi's current role is Global Head Of Product & Solutions Marketing.
What is Vs Joshi's email address?
Vs Joshi's email address is vs****@****ail.com
What is Vs Joshi's direct phone number?
Vs Joshi's direct phone number is (800) 782*****
What schools did Vs Joshi attend?
Vs Joshi attended Babson F.w. Olin Graduate School Of Business, Mit - Mechanical Engineering, University Of Pune.
What are some of Vs Joshi's interests?
Vs Joshi has interest in Mobile, E Commerce, Social Media, Online Shopping, Harvard Business Review, Netapp, Iphone Applications, Dating And Relationships, Outliers (2008 Book), Angel Investing.
What skills is Vs Joshi known for?
Vs Joshi has skills like Start Ups, Product Marketing, Product Management, Entrepreneurship, Competitive Analysis, Management, Strategy, Marketing Strategy, Cross Functional Team Leadership, Business Strategy, Enterprise Software, Strategic Partnerships.
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