Digital Marketing Manager
Current- Drive and enhance the digital presence of Weyerhaeuser’s Wood Products business, providing strategic direction to business leaders across product and distribution channels.- Develop compelling written and visual content that highlights our engineered wood products and design software, reaching and engaging architects, engineers, builders, and dealers.- Build authentic testimonial campaigns by collaborating closely with dealers, builders, and framers, showcasing product effectiveness and generating interest across digital platforms, trade events, and in-store displays.- Partner with territory sales teams to support dealer success, offering tailored digital marketing expertise that aligns with customer needs and enhances business growth.- Oversee digital projects focused on optimizing user experience, improving SEO, and enhancing customer engagement across Weyerhaeuser’s digital channels.