- Drive and enhance the digital presence of Weyerhaeuser’s Wood Products business, providing strategic direction to business leaders across product and distribution channels.- Develop compelling written and visual content that highlights our engineered wood products and design software, reaching and engaging architects, engineers, builders, and dealers.- Build authentic testimonial campaigns by collaborating closely with dealers, builders, and framers, showcasing product effectiveness and generating interest across digital platforms, trade events, and in-store displays.- Partner with territory sales teams to support dealer success, offering tailored digital marketing expertise that aligns with customer needs and enhances business growth.- Oversee digital projects focused on optimizing user experience, improving SEO, and enhancing customer engagement across Weyerhaeuser’s digital channels.

Developed, implemented, and managed online marketing campaigns for clients in a variety of for-profit and federal sectors, including energy, healthcare, real estate and technology. Clients included Bosch, San Francisco International Airport, T-Mobile, Entergy Corp, the George W. Bush Presidential Library, and Kemper Freeman Development & Bellevue Square.

-Launched online campaign and technical programs for statewide political campaign with accelerated schedule. Directed entire social media campaign, including multiple websites as well as Facebook and Twitter accounts.-Conceptualized, produced, and disseminated videos via the web, reaching thousands of viewers.-Managed vendors and contracts, capitalizing upon new technologies to reach prospective voters across Washington and donors nationwide.-Assisted with press related duties including press conferences and statements.-Consulted on issues around Asian affairs and drafted press releases and policy briefings.

-Developed strategic plans regarding public affairs and public relations for local and international clients such as Space Needle, YarrowBay, Nisqually Indian Tribe, and the State of Victoria (Australia) advising on efforts to address issues at the city, state, and national levels.-Helped craft and execute public affairs and public relations campaigns in real estate for prominent commercial and high end residential developers in the greater Seattle area. Projects included 5th & Columbia’s The Mark, Bellevue Towers, Escala, Chihuly Garden & Glass, Whole Foods Interbay, and YarrowBay’s Lawson Hills.-Provided key input on crisis management and communication projects, ensuring damage to clients minimalized.-Advised clients on how to best utilize online communications channels, developed strategies for optimal use of websites and social media.-Directed Nyhus Communications’ rebranding efforts, including overhaul of online presence, by working closely with senior firm leadership and creative services vendors.

-Led online and technology-related communications, fundraising, and field strategies.-Combated negative messaging effectively, launching campaign website and implementing SEO strategy. Efforts led to website becoming highest trafficked statewide campaign site in the U.S.-Managed online fundraising and technical vendors, web advertising, text messaging, and email communications.-Conceptualized and produced videos used for online channels and designed print media advertisements for regional newspapers.

Designed and led implementation of campaign website and all aspects of pioneering digital campaign. Handled mass email communications, oversaw audio and visual support for 30+ events statewide, and developed television commercials and web videos. Efforts led to digital campaign being nationally recognized for efficacy.