As Vice President of Marketing, I lead the development and execution of marketing strategies that drive brand growth, customer engagement, and market expansion. I manage multi-channel campaigns, ensuring alignment with business objectives to support revenue growth and competitive positioning. My focus is on delivering impactful, innovative marketing initiatives that enhance brand visibility and drive results.

I spearheaded the development and execution of marketing strategies, while integrating innovative advertising campaigns to boost market share and brand recognition. I orchestrated digital marketing strategies by utilizing SEO, email marketing, and social media expertise to amplify targeted traffic, enhance user engagement, and elevate conversion rates, achieving measurable growth across key performance indicators. Furthermore, I directed the creation and management of digital assets and major events, leading to increased sales engagement and brand visibility. I led a diverse team of marketing professionals, fostered a culture of innovation and collaboration, and drove product development and market success. Moreover, I oversaw brand development, product/service management, and market positioning, while driving profitability.• Led global brand strategy, while enhancing presence in B2B and B2C markets via targeted marketing initiatives and customer engagement programs, resulting in 20% increase in market share through innovative digital and social media campaigns.• Launched new products and services, aligning marketing strategies with sales objectives to drive revenue growth, resulting in annual sales increase of over $200M by collaborating with sales and product development teams.• Created partner program, enabling direct consumer sales, increasing margins from 8% to 30%• Initiated and executed SMB solution strategy, while driving technology hardware and finance sales expansion to over 1M SMBs via direct selling and partner referral programs.• Managed marketing budget and nurtured key relationships with suppliers, investors, and industry leaders to optimize ROI and brand influence.• Pioneered development and launch of robust SaaS and HaaS business models, while integrating into suite of solutions.• Established customer engagement programs, resulting in 30% increase in brand loyalty and customer satisfaction.

As an Adjunct Professor in the College of Business Administration, I crafted and implemented a forward-thinking marketing and advertising curriculum. I focused on bridging theoretical knowledge with practical application, enriching students' understanding of modern marketing dynamics. My commitment to interactive and engaging educational practices fostered an environment where students could develop hands-on marketing skills critical for their future careers.• Mentored and instructed cohorts of 60-125 students per semester, fostering an interactive and stimulating educational atmosphere focused on both theoretical knowledge and hands-on marketing skills.• Utilized a holistic teaching approach to integrate insights from Psychology, Sociology, and Management, enriching students' grasp of marketing and advertising fundamentals.• Enhanced comprehension of consumer behavior and cultural influences, while refining strategies for brand marketing tailored to diverse consumer demographics.• Integrated cutting-edge digital tools and social media platforms into instructional techniques, elevating student engagement and interaction.• Conducted interactive lectures to promote critical thinking and collaborative learning among students.

Successfully established and expanded a comprehensive marketing division, cultivated a distinctive brand, and created a robust sales infrastructure, culminating in the successful acquisition of POS Portal by ScanSource in 2017—a testament to the strategic growth and market impact achieved.

In my role as VP of Account Strategy & Business Development, I was instrumental in shaping innovative business development strategies and enhancing client engagement across major accounts. My leadership helped forge strong client relationships and propelled our agency to achieve significant business growth through strategic initiatives and partnerships.

As the COO/CMO, I oversaw strategic operations and marketing initiatives, driving significant improvements in operational efficiency and brand positioning. My role was pivotal in transforming business processes and implementing scalable solutions that enhanced overall corporate performance and market competitiveness.

My tenure as Senior Services Manager for Strategic Alliances at Maloof Sports & Entertainment centered on developing and maintaining critical partnerships. I led initiatives that broadened our alliance framework, significantly boosting brand visibility and enhancing fan engagement through strategic marketing and collaborative projects.

As Vice President and CMO, I directed comprehensive marketing strategies that reinforced Sierra Outfitters' brand identity and market presence. My leadership in product marketing, creative campaign development, and customer engagement strategies ensured sustained growth and a strong market footprint.