• Clients: Cantina Añejo, Original American Kitchen, White Buffalo, The Range• Designed the online website and menu, captured high-quality photographs of dishes, resulting in a 16% increase in online orders. • Implemented a strategic social media growth plan [that focused on production quality] that resulted in the company amassing 15,000 followers• Directed the coordination of professional photoshoots to capture visually captivating images of dishes, restaurant ambiance, and staff. Produced videos/promotional content to highlight the unique features of each restaurant.

• Conducted engaging and informative tours, showcasing the UF College of Journalism & Communications to over 200 incoming and prospective students.• Facilitated comprehensive student orientation sessions, ensuring incoming students were well-informed about the College's resources, academic programs, and campus culture.• Selected through a competitive application process, demonstrated a high level of commitment and motivation as an official student ambassador for the UF College of Journalism & Communications.

• Mastered YouTube audience retention by consistently monitoring and analyzing audience engagement metrics to increase YouTube audience retention, resulting in 200% higher watch time than the industry standard. • Experienced in editing and post-production using both Final Cut Pro and DaVinci Resolve, utilizing tools/techniques to enhance the quality and storytelling of my channel.• Utilized professional equipment such as mirrorless cameras, lighting rigs, and audio gear to produce high-quality video content.

• Facilitated a ‘Hispanic Heroes’ speaker series to develop Latino professionals in the communications industry through industry-centric workshops.• Networked with numerous top industry professionals like José Carlos Mangual (Global Production Lead at YouTube Originals), Melanie Silva (Social Media Coordinator at eHarmony), Jeannette Rivas (Journalist and Diplomat), etc.

• Optimized Social Media engagement on Instagram and Facebook by conducting market research (SEO) and competitor analysis (demographic insights) to identify opportunities and enhance organic interaction with followers.• Improved the user interface (UI) and web presence of the business's website, ensuring a seamless and engaging experience for users, resulting in increased traffic (by 60%) and conversions (by 100%)• Implemented tactics to increase audience retention, resulting in a 40% increase in average watch time across social media platforms like Instagram and Facebook.• Collaborated with Management team to improve conversion rate, resulting in an 4% increase within the first week.

• Contributed to the development of creative strategies and content ideas that captivated the audience, leading to a significant increase in viewership and engagement on the platform.• Participated in regular meetings and workshops, gaining knowledge and insights on various business and professional development topics.