I led the product strategy and transformation practice at this DC-area consultancy serving funded startups, Fortune 500s, innovation incubators, and nonprofits.• Planned, pitched, and delivered 10+ strategy engagements, serving as lead strategist and engagement manager. Worked directly with or presented to 30 client C-suite executives and senior leaders.• Led project, business, and customer/user discovery. Conducted and analyzed 75+ client working sessions and 30+ customer interviews. Created 25+ presentations and reports.• Internally, led team visioning and training workshops; mentored product/project managers and designers. DEI Advisory Committee contributor (3 cohorts).• Facilitated internal AI rampup. Read 100+ articles; trialed Generative AI software; led AI concepting exploration and sales pitches.HIGHLIGHTS• Drove $1.5M in sales for strategy projects. Generated $1M in execution projects based on delivered strategy work.• Created product strategy to reach new customer segment for SnapAttack, a B2B SaaS cybersecurity startup (Series A), partnering with 5-person executive team. → Envisioned key feature set (“threat profile”) that SnapAttack team implemented and highlighted in press release and homepage messaging.• Created product-led-growth strategy and operations plan for division of Fortune 500 media company, collaborating with product and 6 operations teams. → Enabled implementation of pilot program for self-serve purchase and free trial, generating division’s first self-serve software sales.• Embedded as coach/player with 3 new-product teams at Fortune 100 innovation incubator. → Unblocked team to reach approved digital banking concept in 1 month.• Created operations technology transformation strategy for philanthropic grantmaking foundation, working closely with Chief Program Officer. → Enabled foundation to rebuild operations software using Salesforce, creating efficiencies to support 3x increase in program staff.

Joining after 4 years as a vendor (see below), I managed 2 direct reports and served as product owner for Privia’s platform serving 2,000+ doctors and 2.3M patients (2021 IPO).• Ramped up 10-person global development team, including in-person collaboration in India, to start delivering features in less than 1 month for telehealth web and native mobile apps.• Worked with vendor data analyst to redefine telehealth analytics (GA4). Identified barriers for virtual scribe app by observing users and analyzing data with SQL queries.

I led product team process at this podcast-tech company (acquired by Spotify in 2020), and managed features for its hosting and ad platform.• Defined and shepherded order delivery pacing feature used by 2,000+ orders targeting 6M impressions in first 8 months; and platform UI refresh and front-end refactor using Shopify’s Polaris design system.• Collaborated with product marketing team to revamp and relaunch marketing site in Webflow.

In my first Viget stint, I served as product lead for large custom software development projects (Rails and React) totaling $6M in revenue.HIGHLIGHTSShipped MVPs, major features, and rebuilds for pre-IPO/acquisition startups and national nonprofits including:• Privia Health concierge medicine app MVP, care management MVP, and telehealth functional prototype — all key initiatives on Privia’s path to $400M total funding and 2021 IPO.• MVP of shopping discounts offering for ID.me, a digital identity startup ($240M total funding) → Shop.id.me grew to multimillion-dollar annual sales.• Custom content-management system and site redesign for World Wildlife Fund. → Increased visit duration by 49% and revenue per visit by 22%.• Defined company’s first QA testing process and ticket writing best practices. Two-time presenter at Digital PM Summit.DUTIES & RESPONSIBILITIES• Led cross-functional development teams as large as 9.• Managed project budgets and client relationships from director to C-suite.• Owned problem discovery and facilitated collaborative solutioning with designers and engineers. Created just-enough documentation that devs love including story maps, flows, feature briefs, and actionable user stories.• Managed backlog, sprint planning, releases, and QA. • Created product documentation. Conducted client demos and training.

As the first product manager at this funded startup, I shepherded software used by 10,000 journalists from brainstorm to launch.• Worked closely with CEO to translate vision into actionable roadmap.• Led feature definition, sprint process, and QA. • Finalist in spring 2010 TechCrunch Disrupt Startup Battlefield.