Josh Mills Email & Phone Number

Hull, United Kingdom

I am responsible for the success of the product range of the UK’s largest manufacturer of holiday homes and leisure lodges (£250m+ annual revenue).My headline responsibilities include ensuring all projects are delivered on time and on budget, creating the highest quality products and ensuring the range is designed to be manufactured right first time. In addition I have two direct reports, a Product Manager and a Junior Product Manager.My responsibilities include:● Ensuring the performance and success of the Holiday Home & Leisure Lodge product ranges, including both brochure and trade only/hirefleet product lines.● Developing the Product strategy to offer the right balance of cost, quality and consumer relevance.● Working closely with Sales, Marketing, Finance, Production and the Board to ensure the category strategy is agreed.● Work with internal departments, suppliers and customers to deliver innovative solutions in line with or exceeding consumer expectations.● Acting as a central decision-making point for any issues that affect my product categories (e.g. stakeholder in supplier changes, material changes, production process changes etc.)● Preparing briefs and presentations in order to support the product development process● Developing launch plans in conjunction with Sales, Marketing and Finance.● Assisting in the creation of marketing collateral for Premium Holiday Home & Leisure Lodges, including appearing in video content● Executing ongoing range maintenance of the product range to ensure costs are controlled and consumers remain excited

Hull, United Kingdom

I joined Willerby as a Trade Marketing Coordinator and was promoted in early 2019 to Trade Marketing Manager.My responsibilities included:- the creation and execution of the Trade Marketing plan- managing the creation and production of marketing materials and literature, including the annual range and lodge brochures, and assisting with the creation of materials for the bespoke business as required- developing and increasing engagement with Willerby’s trade marketing offering, including the print portal, media library and Park Finder tool- creating and scheduling digital marketing campaigns- managing the creation of company product photography and video- managing the Marketing print budget (+£300k)- collecting and analysing customer feedback- providing trade comms assistance to other departments in the business, eg. the online range update logMy achievements include delivering the two ~100pg 18/19 leisure product brochures just 3 months after first joining the business, launching the internal business newsletter and organising aerial photography of Willerby’s ~1,000 factory staff at a full company briefing.

Barrow-Upon-Humber, Uk

I joined premium toy and plaything distributor K-Play International Ltd on a temporary contract to provide marketing support over the busy trade fair season, including both domestic and international events. My responsibilities comprised:- Design and execution of the appointment booking strategy for the trade fairs, capturing face to face appointments with both new and existing customers- Organising the logistics of the trade fairs themselves, from completing health and safety documentation to arranging freight delivery of display stock- Managing the social channels of K-Play and the 7 brands it represents in the UK over the trade fair period- Manning the stands at the largest trade fairs of the year, inc. engaging and progressing new leads

Yorkshire, Uk

I have provided marketing consultancy to businesses in both B2B and B2C environments. This work included carrying out a preference exercise for marketing automation tools on behalf of a chain of dentists. I have also assisted an online lifestyle coach business with the creation of a marketing plan ahead of raising expansion finance. In addition, in Q1 2017 I assisted an online retailer in launching their ecommerce site.

York, Uk

I joined video interviewing solution provider Shortlister as a copywriting intern, began working for the business full time shortly before its commercial launch in Feb ‘14 and left in May ’17 as Marcomms Manager.My responsibilities included: Management and execution of the online lead generation process, primarily via email, social media and paid advertising Qualifying inbound sales leads before passing them to the relevant sales colleague to convert Content creation for online channels, including articles, imagery, live action video and GIF animation Maintaining regular contact with existing customers to update them on product news via email,telephone and in-app messaging Leveraging existing relationships with clients to create testimonial material, supporting the marketing and sales processes Management of the business website via Wordpress CMS Reporting on various KPI metrics, inc. online engagement, lead generation to the business leadership Maintaining and reporting on the lead database in Base CRM Managing communications with app users, inc. preparing content for the app support centre Line managing part time Data Assistants and data sourcing activities Managing 3 rd party suppliers of SEO, design and videography services Maintaining the integrity of the Shortlister brand in communications with external stakeholders

Bachelor Of Arts (Ba), English Language And Linguistics W/ Creative Writing

Education record

English, Media Studies and Psychology

Education record

11 A* - C incl. English & Maths