Serve as a co-founder and executive leader for a new transformative technology start-up company. My main areas of responsibility currently include:- Organizational Strategic Planning- Marketing & Communication- Business Development- People Development & HR- Strategic Partnerships

Working with Atlanta's premier Major League Rugby team to elevate the dynamic and intense game of rugby in the greater Atlanta area and beyond. Key areas of focus include:- Marketing, Communication & PR Planning and Execution- Strategic Partnerships (local, national & international)- Corporate Culture and Strategic/Sustainable Growth Planning- Innovative Leadership within a Talented & Multifaceted Team

Served as the Chief Operations Officer & Chief Marketing Officer to move the mission of "helping kids with cancer and their families with financial and emotional support" forward. Pinky Swear Foundation is there to support a family during their childhood cancer journey when they need it most - right now.Led and directly collaborated with the following teams:- Organizational Strategic Planning- Business Operations & Human Resources- Family Support Programming- Finance and Accounting- Marketing and Communications- Student Leadership and Engagement

Key responsibilities included:- Built and implemented the agency’s annual strategic marketing plan - Owned the entire digital footprint, across all earned and owned channels- Optimized, personalized and improved account-based marketing programs; owned and managed CRM system- Oversaw and managed the content and creative team- Created and owned editorial calendar- Social media strategy, content curation/creation, facilitation and measurement- Owned thought leadership strategies, logistics, presentation support, etc. in partnership with CEO- Public relations and media relations initiatives on behalf of the agency

- Led the strategic planning process for the Zoo’s external communication plan, focusing on earned and owned media channels, with a new emphasis on storytelling through video- Built and maintained positive relationships with local, national and international media to effectively share Minnesota Zoo stories on a regular basis- Served as Minnesota Zoo’s main/initial spokesperson- Developed content for various publications, including websites, social media, blogs, and magazines- Managed marketing and communications budget and fiscal year budget planning process for department- Served as back-up to Marketing and Communications Director and several other staff in the department- Served as interim Marketing and Communication Director during leadership transition

- Led the development and implementation of the Zoo’s (first) editorial calendar, as well as regular communication strategy teams- Curated website content, planned for public relations, directly managed social media and other communication and marketing efforts- Work directly with marketing partners to fulfill various strategies including former and current creative agencies, media buyers, guest survey intercepts, advertisers, publishers, etc.- Increased visibility of Zoo’s efforts to save wildlife by participating in efforts in Namibia and Guatemala- Continued to successfully plan and execute Social Media and Marketing Coordinator duties

As the Minnesota Zoo's Social Media and Marketing Coordinator, I manage/oversee all social media network accounts associated with the Minnesota Zoo and many of their marketing efforts.- Develop and execute social media content strategies and promotional strategic plans on behalf of the Zoo to build, grow and maintain a positive reputation and recognition for the Minnesota Zoo- Connect and build strong relationships with other social media and marketing managers from other AZA-accredited Zoos and cultural organizations and attractions to help build a positive reputation for accredited zoos and aquariums globally- Work with Zoo staff to develop strategic content for social posts, blog entries, Google Hangouts for classrooms, YouTube videos, marketing promotional materials, website content, etc.- Write and edit internal and external communications on behalf of the Minnesota Zoo including (but not limited to) quarterly member e-newsletter, monthly e-blast to general public and annual reports- Produce and execute traditional Zoo public relations efforts and special events, including press releases, photography, videography, and radio trade contracts- Manage year-round Marketing and Sales Internship program- Marketing Liaison to AZUL, the Minnesota Zoo's young professionals community

Assisted in coordinating and managing large-scale events and promotions with a bi-coastal marketing and event production agency.Significant Contributions:- Assisted with Delta Sponsorship Activations such as the First Annual L.A. Food and Wine Event, L.A. Lakers games, LA Kings games, Holiday in the Hangar, etc.- Researched brands/demographics for current and upcoming events and campaigns- Assisted in project proposal preparation and creation- Managed the West Coast Office Intern program- Sourced and processed new freelance producers, etc.- Work closely with vendors and outside producers for events (ie. Annual Delta Marketing Summit)- Assisted in social media development and event coverage- Compiled, organized and managed the entire Storage Inventory for the West Coast officeClient List included (but not limited to):- Delta Airlines- Caliche Rum- SKYY Vodka- beats by dr. dre- iHeartRadio- Puma- Relativity Media- AEG Live

Manage and develop all aspects of social media for AZUL/YPAC, the young professionals group for the Minnesota Zoo with included, but not limited to Twitter, Facebook, blog, website, etc. Participated in strategic planning for the direction of the board and Zoo.

As part of the Minnesota Zoo's Guest Services Deptartment, my main objective was to provide excellent customer service to all Zoo guests and coordinate the Music in the Zoo concert series from the Zoo’s perspective.Signicant Contributions:- Over-saw the day-of tasks for the Music in the Zoo shows- Main source of communication between all Zoo departments, as well as with the externalproducer (Sue McLean and Associates)- Handled all guests complaints and concerns

As the PR/Marketing intern for the Minnesota Zoo, I had mulitple responsibilites and timemanagement was a huge part of successfully completely all tasks along with multi-taskingand excellent communication skills with internal and external peers and clients was a must.Assisting with and managing media, social media networks, and special events were mymain responsibilites.Signicant Contributions:- Wrote news releases and coordinated local media stations- Brand/Demographic Research- Launched the NEW 3M Penguins of the African Coast exhibit marketing campaignincluding commercial coordination- Managed social media platforms (Facebook, Twitter, etc.)- Crisis communication management and online brand reputation management- Strategic planning for special event set-up including Brew at the Zoo and Family Farm Festival

As the 2011 Beastly Ball intern, my main objectives were to manage all auction items (live, silent and online) using Auction Tracker software and the silent auction software, BidPal. Assisting in all other aspects of this exclusive black-tie fundraising event was also one of my main duties. The Beastly Ball occurred on April 30, 2011 and raised over $500,000 with an attendance of 628.Signicant Contributions:- Silent/Live/Online auction item mangement- Car rae ticket coordination and management- Invitation and mailing management- Annual Corporate Breakfast event set-up- Decoration planning and preparation