Responsibilities - Providing strategic direction and leading the Analytics product across Resolution & OMG - Developing and continuously improving the Analytics methodology, processes & documentation in line with market and vendor enhancements - Maintaining the Google Analytics Certified Partner (GACP) and GA Premium Reseller relationship - Educating both clients & internal teams of Resolution's data & analytics approach - Upskilling internal teams across Resolution to deliver Analytics services independently for their clients

Responsibilities - Educate OMD of the importance of SEO in the framework of paid, owned & earned media - Retain and grow the SEO revenue and client list for Resolution Media & contribute to broader OMD new client pitches - Lead a team of SEO Managers and Analysts, based at OMD Sydney - Manage internal processes and streamline operational efficiency - Continuous evolution and improvement of the SEO product and approach for Resolution & OMD - Be the lead in the area for Website Analytics within both Resolution Media and OMD Sydney

Responsibilities - Providing world class SEO services for a number of OMD and PHD brands - Setting up internal SEO processes & methodology for the OMD SEO team - Provide mentoring and professional career development for two SEO executives - Running internal SEO training sessions across Omnicom Media Group - Represent the SEO team as a thought leader within PHD and OMD Brisbane offices - Growing existing and new client revenue for SEO, including Domino’s Pizza, VRTP, Luxottica, Visa, and Hyatt Hotels

SEO Responsibilities- Client management, strategy development, and integrated communications for key clients in government, tourism, automotive, FMCG, health, and online retail- Increased SEO traffic, rankings and conversions to client websites- Consulting on the latest SEO tactics based on industry landscape and algorithm updatesManagement Responsibilities- Tweak existing operations to streamline work efficiency and improve product offering- Managed the monthly workflow across an SEO team of up to 10 to ensure timely completion of projects- Contribute towards the development of internal SEO tools and reporting capabilities- Developed an in-house SEO induction kit containing all processes and documentation related to the SEO services and tools- Spearheaded an internal training course for the Google Analytics Individual Qualification (GAIQ) program- Provide ongoing mentoring, training and set KPIs for new starts and fellow SEO team members

Identifying opportunities to integrate PPC, SEO and Social Media seamlessly into the overall marketing mix and working closely with clients to exceed ROI targets. My clients ranged from international corporations to SMEs in competitive industries including travel, accommodation, insurance, and online classifieds. This role involved:- PPC Campaign Strategy & Management- SEO Auditing & Implementation- Social Media Optimisation- Web Analytics- Landing Page Optimisation- Account Management and upselling

Search Engine Optimisation (SEO)Pay Per Click (PPC) Campaign ManagementClient ManagementOnline CopywritingLanding Page Testing