Zhenyu Lei Email & Phone Number

Washington, Dc, Us

As a GLG Expert and Network Member, I bring experience and expertise to help clients solve tough challenges, gain market insights and hone business strategies. I specialize in identifying investment opportunities and crafting growth strategies within China's thriving tech industry, enabling clients to thrive in this dynamic and competitive landscape.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

Virginia, United States

Virginia, United States

• Devised a digital transformation strategy for a global top-2-ranked business school by refining objectives, strategic initiatives, and implementation roadmap• Developed and presented product differentiation recommendations to a tech client’s CEO by conducting in-depth analysis of market and competitive landscape, strengthening client’s $XM fundraising round• Spearheaded a team of X, organized and facilitated X brainstorming workshops, and interviewed Xstakeholders, resulting in creation of AI-driven mental health tool for a healthcare client with $XM revenue

Shanghai

• Co-led company as one of only two C-suites; Responsible for business growth, financial planning, and strategy• Championed a 20-member commercialization team, bolstering growth across five key business lines by expanding the B2B client network and launching marketing campaigns, resulting in an annual revenue surge of 20%• Initiated and launched “PracticeInCity”, China’s first mental-wellness studio, diversifying digital-centric model and unlocking fresh revenue channels in a previously unexplored offline service segment• Developed and rolled out an algorithm-driven mental health tool rooted in Cognitive Behavioral Therapy techniques, securing a user influx of 300K within three months and positioning the company for its B+ round financing

Shanghai

• Transformed business from content creation to digital mental health service and built a new business model by launching three digital products, acquiring $3M in Series A from a U.S.-based VC firm and elevating valuation from $8M to $35M • Initiated online user acquisition via SEO, digital marketing, and social media, positioning KnowYourself psychological assessment as a top three brand in China with a commanding 25% market share and an addition of 1.8M users • Employed quantitative analytics on a 3M user database and conducted weekly qualitative interviews, leveraging user study insights to guide product development and boost monthly active users by 15%

Beijing&Shanghai

• Monetized company’s content business with acquisition of 200+ advertising clients and partnerships with three global leading media agencies; transitioned company from pre-revenue phase to post-revenue with $3M B2B sales• Handpicked, recruited, and trained a three-member commercialization team from its inception, setting individual KPIs and catalyzing a monthly sales growth rate of 15%

Beijing

• Coordinated internal and external production teams to create industry’s pioneering VR documentary for Siemens, resulting in Caixin setting new standards in VR content and enhancing project profit margins by X%• Managed a dedicated 5-member team, crafting and executing a digital marketing strategy for GE; Applied A/B testing and conversion rate optimization for GE’s campaign, leading to an overachievement of campaign KPIs by X%

Hangzhou, Zhejiang, China

Digital Marketing | Consumer Data Analytics

Master Of Business Administration - Mba

Full-time STEM MBA • Active member of Consulting Club, Tech Club, EVC Club, Net Impact Club • Dickson Foundation Merit Scholarship •.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs, 3.86/4.0

Activities and Societies: Student Union, Young Volunteers Association• Awards: Narada Merit Scholarship (top 0.2%), Global Times Qizhi.

Exchange Student, Media/Journalism