HiLite creates AI based production and live streaming products.

Advised the CEO of DropLabs on product direction in the gaming and entertainment verticals. Produced LoveLoud, a LGBTQ+ music festival, with Dan Reynolds of Imagine Dragons. Executive produced World TeamTennis’ 60+ live matches and features with distribution on CBS, ESPN+, and global streaming. Co-developed iOS app for tracking Tour de France and New York Marathon athletes in real-time. Produced branded content for Universal Sports, FX, and NBC for shows like Sons of Anarchy, Nip/Tuck, Justified, and Top Gear.Ideate next generation product strategies and content. Invigorate staid brands such as the National Archives, Smithsonian, Mount Vernon, and Colonial Williamsburg with 3-year new media marketing plans.

Managed a $6M budget and relaunched GoPro’s YouTube and Facebook streaming channels by managing programing, production, introducing new production technologies reworking contracts, budgets, business affairs standards and rights clearances. Gained over 32M views in the initial launch and took six of 18 developed series into production, negotiated 10 sponsorships, 10 VR productions, and supported six sports leagues.

Optimized new location openings by partnering with local charities, celebrities and VIPs and donated $100K+ in one year. Defined a technology roadmap to ensure that all systems were compatible including POS, online and in-store ordering, CRM, website, HR, accounting and business intelligence reporting. Updated the brand story and message. Increased social media presence 20x through partnerships, ads, and organic growth.

Launched several first and innovative streaming events such as Live VR multi-cam, a multi-cam stream of Passion Pit from SXSW music festival, and first live stream into Twitter Card. Produced the 24 Hour Social Influencer Film Festival featuring 10 YouTube influencers, 10 original videos, and integrated live streams. Brokered multi-million dollar sponsorship for Bonnaroo and Outside Lands music festivals. Drove new content creation for clients such as American Express, Delta, Taco Bell, and Ustream.

Delivered annual sales growth from $9M to $40M. Managed Google, ABC, Academy Awards, Grammys, and Viacom accounts. Established an analytics methodology. Responsible for product timelines, budgets, marketing and strategic partnerships.

Created a strategy to build a new 24/7 sports television network serving 50M homes. Recruited broadcast and operational talent to staff a 50-member team including production, operations, distribution, and scheduling. Implemented a workflow for linear and streaming distribution which provided 2K hours per year. Owned production operations, streaming and technical details, creative, programming and IP licensing.

Biggest Loser, Beauty and the Geek, Unan1mous