Josh Mackey Email & Phone Number

Auburn, Wa, Us

Charlotte, Nc, Us

Lead and manage a team of 10, collaborating with leadership and key stakeholders across multiple business units to assess and analyze partner targets and growth opportunities, resulting in a $20M increase in revenue YoY, exceeding targets by 15%.Led the overhaul of in-store event strategies, including promotional redesign and enhanced customer engagement, resulting in a 150% year-over-year sales increase and over $3M in single-day revenue across Partner Stores, exceeding sales targets by 20%.Responsible for hiring and managing a team focused on integrated and omnichannel messaging, consolidated email marketing platforms, and enhanced content strategy, increasing channel sales by 10% and achieving a 25% increase in customer engagement.

Charlotte, Nc, Us

Strategic team leader who executed a comprehensive rebranding initiative across four businesses over two years, culminating in the launch of a unified company rebrand across 30+ locations, including individual websites, digital and print assets.Developed and implemented first-party product in-store marketing strategies that boosted revenue by 15%, securing a $250,000 budget to accelerate in-store merchandising and drive further growth in first-party product sales.Implemented targeted marketing campaigns and conducted in-store and virtual trainings, driving YoY first-party sales growth from 24.5% to 31.1%, increasing share of wallet by 13.8%, and boosting unique buying partner spend by 38%.

Charlotte, Nc, Us

Consolidated customer contact data and email marketing platforms from four businesses into a single system, reducing redundancy by 300% and streamlining weekly communications, which increased open and click rates by 20%.Adapted to COVID-19 protocols by boosting digital marketing on available/in-stock product and virtual training efforts, leading to a 200% increase in attendance and a notable revenue growth of 15% on those brands in quarter.Onboarded 15 new first-party brands and over 2,000 SKUs within 30 days following the SnapAV acquisition, boosting product margins by over 20% and driving 10% revenue growth in first 6 months.

Launched brand with 100+ products, generating 10,000+ orders from 24 countries in 12 months, exceeding first year revenue goal in sales by 20%, and expanding market presence by achieving a 30% customer growth rate.Executed viral marketing campaigns increasing traffic by 400% and sales by 200%, leading to unprecedented brand awareness and acquiring 30% new customers.

As the founder of Mackeydesigns - I provide consultation and services for marketing, photography and web/graphic design to private clients.• Co-Author of How to Digitally Photograph Cars, Published 2008.• Great understanding of SEO to generate over one thousand unique users on Mackeydesigns.com on a monthly basis.• Industry recognized name for automotive photography and education.

Charlotte, North Carolina, Us

Redesigned brand and customer messaging by implementing a modern content strategy, combining effective copywriting and graphic design, and driving targeted monthly and seasonal campaigns, resulting in a 10% YoY revenue increase.Redeveloped in-person Home Tech Tour Expo events by streamlining branding, simplifying registration, and enhancing digital event campaigns, leading to a 200% increase in event registration and attendance.Awarded Key Contributor for 2019 as a result of redeveloping dealer communication, streamlining in-store events and increasing yearly total revenue by over 15% from previous year.

Crafted comprehensive marketing assets, including industry-best design and photography, to boost brand awareness across social media, SEO, AdWords, TV, and print advertising, resulting in a 25% increase in brand recognition.Boosted brand recognition through strategic media campaigns and impactful proposal videos, resulting in a national spotlight on Shark Tank, doubling franchise sales, increasing website traffic by 200% and 50% increase in service bookings.Executed 12-month targeted email marketing automation strategy, reducing churn and increasing monthly recurring revenue by 10% each month over the previous year, resulting in a 30% reduction in churn.

Us

Developed and launched an automotive lifestyle brand and website focused on the automotive culture in the Pacific Northwest. Content focused on magazine quality features with over 20 lifestyle events produced in the region.• Developed key relationships with Toyota USA, Mazda USA & Formula DRIFT to drive awareness of their brands at key enthusiast events.• Created & managed an event team of over 15 employees to set a high-quality standard that customers learned to expect.• Designed and managed marketing proposals for event sponsorship that generated thousands in top line revenue per event.• Attracted over 100,000 spectators across 20 different automotive enthusiast events.

Seattle, Washington, Us

Provide assistance to sales and marketing management with communications media and advertising materials to effectively represent the company’s products and services to customers and prospects, as well as maintaining, reviewing and updating all packaging projects.Key Responsibilities:• Provide creative and technical input regarding company website design to ensure branding and thematic consistency, high quality standards, and format standardization• Maintain and update website to keep current, such as writing press releases, blogs, and market reports • Support the sales team with templates, graphics, and photography, along with ad-hoc production of sales flyers as needed• Update existing original artwork files for packaging designs and/or other printed materials• Facilitate completion of brochures, posters, advertising, audio-visual presentations, and/or packaging materials• Photograph commercial-ready photos for customers and company• Update and maintain company Facebook, Twitter and other social media accounts• Maintain customer and prospect contact lists for electronic and traditional mailings• Perform special projects as directed by Senior Management Team• Oversee and maintain packaging projects and maintain and updated database of new and existing packaging• Coordinate, manage and produce trade show materials

• Provides graphic design that maintains high quality brand identity• Responsible for all marketing that has generated positive brand growth• Developed race team sponsorship proposals that has created long-lasting business relationships and revenue • Management of all company-branded merchandise that has increased awareness and sales

Business Management

Education record