Overseeing and managing the Volkl, K2, LINE, Dalbello and Marker Bindings marketing teams, collaborating across departments and regions.

Specialize in crafting exceptional digital experiences, enhancing user interfaces, and driving data-driven strategies.

As a founding member of Season, in collaboration with the Nidecker Group and evo, I'm focused on reshaping the conversation about what it means to own snowsports equipment. Season is driving conversations about sustainable practices and longevity within the industry, setting a new standard for winter sports enthusiasts.

Working within the Elevate Outdoor (previously K2 Sports) family of brands I stewarded and implemented the brand vision and identity of LINE Skis & Full Tilt Boots globally. Relative to the brand vision set forth I direct marketing staff to conceptualize and implement all marketing, product graphic, creative and promotional programs. I am the chief correspondent and spokesperson for the brands externally to contracted agencies, media, athletes, sales reps, and retailers regarding brand and product marketing and communications. • Develop and manage global marketing budget and validate to K2 Sports executive team• Negotiate contracts for athletes, artists, photographers, and film production companies• Direct development teams in creating comprehensive, commercially viable product lines in tune with target customers• Set forth a yearly marketing plan and calendar to hit key dates for optimal sell in and sell through initiatives• Develop key strategic corporate and media partnerships aligned with our brand identity

I conceptualized, developed and executed yearly brand and marketing initiatives while supporting the Global Brand Director in product and graphic development. • Created and distributed marketing assets (images, video & brand copy) to the international sales force. • Developed on brand point of purchase display and swag items for global sales force and retail network• Managed relationship and strategy for non-endemic media with our contract public relations agency (Hayter & Verde PR)

I executed global marketing initiatives as well as managed, developed and deployed all digital content and assets.• Managed, maintained and grew all social media channels and websites• Managed e-mail marketing concepts, creation, and execution using current best practices

I cultivated, managed, supported and amplified a group of global athletes while assisting in every aspect of brand marketing operations including but not limited to product testing, graphic design, contract negotiations, trade and consumer marketing.• Developed and sourced marketing content around key athletes • Created, managed and maintained all social media accounts

I worked on the floor in sales for 2 months and then moved into a position to design local advertisements and assist the owner with marketing initiatives.

I edited, created and managed website content as well as spearheaded new online marketing initiatives including, podcasts, video posts, athlete interviews and news updates.