Josh Mangum is the Founder of WiT Group - a performance-based digital marketing agency, and the Objective Based Marketing (OBM) approach. An entrepreneur and inbound marketing expert, Josh uses the objective-based marketing approach to align sales, marketing, and operational tactics which ensure optimal return on efforts.Josh helps companies reach their full potential by fully examining company objectives and tailoring strategic marketing & solutions to achieve long-term goals. With a unique proficiency in operations and a high technical aptitude, Josh is able to bring a well-rounded range of experience to tie complex strategies together. By applying tactical execution to complex strategies, Josh holds an impressive track record of growing companies and getting the desired results. Josh Mangum is a demand generation and inbound marketing expert with core competencies in inbound lead generation, search marketing, SEO, PPC, CRO, Automation, UX/UI design, ROI-driven analytics, and data interpretation. With a proven track record of success driving measurable and quantifiable results for companies in a wide range of growth phases, Josh excels at creating and documenting scalable processes, and developing successful marketing and sales teams. High degree of experience with the development of strategic online marketing strategies.Josh enjoys finding creative strategies that drive results through automation, AI, creativity, and processes for B2C, D2C, and B2B companies.