Owner and managing partner of iTrip Austin, an industry-leading vacation and short-term rental (STR) property management and marketing company. With a local team, we manage all aspect of short term rentals in Austin, Lago Visa, Round Rock, Cedar Park, and Dripping Springs. Our boutique customer service ensures your questions are answered, your peace of mind is intact, and your property is expertly maintained. Plus, we partner with dozens of rental services to maximize marketing and keep your property booked.

Led a team of three product managers, implementing features that increased cardholder digital engagement and ability to self-service within the mobile app, resulting in close to $1M in annual savings.• Implemented twelve major features in one year including: o Mobile app feedback redirection led to a 90% increase in Apple App Store rating in three months. o Enhanced merchant information with mapping to improve most transaction data using Mastercard’s merchant data feed. o Conversational AI digital chat assistant. o User experience improvements to multiple features resulting in increased engagement and conversion.• Led discovery and contract negotiations for new digital analytics tool (Quantum Metrics). Conducted analysis based on digital metrics as well as back-end metrics using SQL in Snowflake to correlate online metrics with offline metrics.• Created and managed Digital Servicing roadmaps in Product board and Asana based on detailed ROI analysis. Prioritized features by cost savings and effort realizing cost savings within 3 months of leading Digital Servicing.

Delivered multiple digital features from idea through market launch working with geographically distributed Agile development teams in a complex regulatory environment.• Conducted build vs. buy analysis for features. Negotiated contracts and implemented solutions with strategic partners such as Plaid, Amazon, Kasisto, and Helpjuice leading to faster implementation of key features which created higher cardholder engagement and cost savings.• Implemented real time payment transfers from one debit card to another using Visa Direct which increased cardholder funding by millions of dollars.

Created digital payment solutions for millions of cardholders. Led initiative to provide support for Google Pay, Samsung Pay and Apple Pay mobile wallets which resulted in increased spending on debit and prepaid cards. • Created and improved B2C features for Netspend's online account center and mobile app which drove 45% annual user growth.• Increased monthly logins by 30% by introducing fingerprint and Face ID login capability on the mobile app.Keywords: Fintech, digital wallet, payments, digital strategy

Led an Agile development project to replace the existing billing system with a combination of Zuora and custom development for a SaaS based recurring revenue billing solution. Identified key metrics and led development of a reporting solution to improve sales conversion and increase customer retention using Totango.Keywords: Agile, SaaS, recurring billing

Creating fun and innovative mobile (iOS and Android) games to teach concepts of personal finance to kids.

Led an international product line team responsible for the shopping cart for all subscription products and underlying payment systems. Rolled out shopping cart with recurring billing features to 17 international websites. Introduced tiered pricing model for subscriptions on multiple sites which resulted in a 16% increase in ASP while keeping overall conversion constant. Managed multiple projects simultaneously in an Agile environment with tight deadlines across dispersed development teams and delivered with high quality.Keywords: payments, Agile, international websites, ecommerce

Product manager for people search site (www.switchboard.com) and some cross-site features for other properties such as www.superpages.com.Keywords: search, Agile, advertiser click through

I was the product manager for the Today's Deals page leading a talented team of 4 engineers using Agile Scrum. I increased the revenue from the Today's Deals page by 160% by working closely with all retail buyers to increase participation and deal selection. I implemented several customer facing features to increase customer engagement and improve likelihood of a deal going viral.Prior to working on Today's Deals, I was the senior program manager on the Target.com account, responsible for all new feature development on Target.com. I oversaw multiple large projects to ensure consistent delivery, meeting scope, quality and schedule agreements representing a budget of over $1M per year. I initiated improvements to the project management process within the Amazon Services organization affecting multiple customers.Keywords: Agile, ecommerce, prioritize, consult with C level executives

As of August 2008, HSBC shut down their Auto Finance business. I executed new feature development of E-Commerce initiatives including a B2B web site that generated $2.4 billion in annual auto loan originations and a B2C web site that generated $720 million in annual auto loan originations. I led the development of a XML based nearly instant credit decision service that was implemented by several automobile manufacturers and lenders.Keywords: finance, XML API, ecommerce

Kinzan was a startup developing SaaS applications for companies with large franchise and affiliate networks. I worked with major clients like Avon building solutions for all of the Avon representatives to have personalized websites.Keywords: SaaS, ecommerce

Process redesign and data warehouse solutions.

Consulting for medium and small sized companies to create database reporting applications. Successfully sold new consulting engagements.Keywords: consulting with external clients, database, reporting applications