Developed partnership and white glove VIP hospitality programming to help support market conditioning, client retention and growth while increasing brand recognition within the healthcare space. • Successfully ideated, built, deployed, and amplified unique and engaging league level NFL programming driving broader brand awareness and thought leadership including custom content and community work.• Built and activated diversified white glove VIP programming strategy for Ever north Health Services that helped deepen client/prospect connections and drive long term client growth. • Served as SME within the Sports and Entertainment space among internal brands and stakeholders for The Cigna Group. Helped navigate the sponsorship space and build strategy to activate upon.• Led aspects of sponsorship management, talent sourcing and event planning within sports sector for The Cigna Group.

Developed athlete and sports marketing Go-To-Market strategy for Ladder Sports Nutrition, a premium supplement company founded by LeBron James and Arnold Schwarzenegger. • Led all aspects of sponsorship management, including evaluation, negotiation, activation development and execution. • Managed relationship with all athletes (A+) and partnerships with a goal of integrating endorsers/partners throughout Ladder ecosystem (email, web, paid, digital, etc.) at key business/marketing times.• Managed production and athlete budgets. • Collaborated with peers and Sr. Brand team to ensure messaging and partnerships are aligned with brand and athlete’s persona. • Facilitated reforecasting athlete, partnership, production, and media budgets each month.• Managed relationships with 3rd party external agencies (PR, Paid Media).

Led the development of strategic marketing campaigns for the Specialty Retail and Pro Sports sector of Jostens with the goal of driving YOY incremental sales. Oversaw program management to ensure the right marketing mix and timing were utilized to maximize sales. • Internal team lead who worked cross functionally throughout Jostens to develop successful programs and ensure timelines were met starting with conceptual art, website buildout and product manufacturing.• Analyzed sales metrics and online data to monitor campaign and product performance to provide recommendations and deliver continuous program improvements and enhancements.• Managed the specialty business P&L including forecasting and projections to ensure business objectives meet revenue and volume goals. • Sourced and managed 3rd party vendors for new product development and cost saving measures for Jostens Pro Sports and Specialty Retail business lines resulting in multiple new product launches and cost savings.

Led a team of Regional Marketing Specialists and had overall responsibility for local marketing efforts in the East Region with a focus on: • Providing a regional lens with a goal of tailoring corporate initiatives in an effort to maximize store sales and traffic via traditional and non-traditional media, partnerships and promotions• Identifying and negotiating key relationships with collegiate, professional and multi-regional partners• Managing and balancing regional marketing budget• Providing thought leadership and career development to team of Regional Marketing Specialists and Promotional Coordinators• Creating national content and earned media programs generating multi-million impressions

• Responsible for marketing strategy and implementation of Corporate initiatives in assigned region which includes the selection and ongoing management of both grassroots and national sponsorship relationships. • Evaluate and Negotiate all media support programs, sponsorship opportunities, and community events in assigned region to help build the Academy Sports + Outdoors brand and drive store sales.

• Managed a successful relationship with sponsors with a focus on exceptional client service while managing to contract terms • Negotiated the purchase of marketing assets between sponsors and entity to ensure best possible value for clients • Conceptualized and present new marketing ideas to clients with an effort on enhancing current sponsorship with a focus on revenue growth• Collaborated with partners on the development of yearly strategic plans in an effort to best utilize contracted sponsorship opportunities • Prepared and present yearly recaps, using Repucom, to showcase value of sponsorship for partners with a goal of continuing and growing the relationship where appropriate • Managed event hospitality and executive hosting for clients onsite to foster relationship with an objective of future program growth• Coordinated driver/talent race weekend schedules, while managing requests, with a focus on media and partner obligations Clients included: Novo Nordisk, TD Bank, Target, OKUMA, Cessna, Lucas Oil, Energizer, Tsovet, Big O Tires. Tire Kingdom, Midas, National Tire and Battery (NTB)

• Managed sponsor relationships with a focus on client services and contract fulfillment with a goal of meeting sponsor expectations while managing to internal ROI hurdles and contract terms• Oversaw the execution of marketing promotions, utilizing events and social and mass media marketing channels, to ensure a timely and successful implementation while maximizing sponsorship opportunities for clients• Facilitated executive meetings across multiple sponsors with an objective of driving incremental B2B opportunities• Managed contractual assets including appearances, executive hosting, hospitality, media, promotions, publications, retail activation, and signage for all sponsors Clients include: Bass Pro Shops, Copenhagen, Dish Network, Lincoln Electric, Stanley Black & Decker, Universal Music Group, US Bank and VERSUS Network

• Interfaced with clients while managing all aspects of their marketing initiates utilizing various sports platforms• Conceptualized and implemented mass, grassroots and guerilla marketing strategies to meet specific client objectives while leveraging contractual assets such as talent appearances, commercials and concerts• Developed and executed specific marketing tactics utilizing mobile marketing tours, sampling and sweepstakes Clients included: Alltel, Best Buy, Dish Network, Gillette, Lowe’s and Wrigley’s