Led the digital transformation and revenue generation of a broadcast network sales team.• Managed, upskilled, & coached a team of experienced Account Executives across Linear and Digital inventory • Led streaming sales across Paramount+, Pluto TV and CBS News Bay Area OTT• Led local programmatic sales efforts and strategy• Led business development strategy through enhanced prospecting and outreach strategies• Named Salesforce champion representing the Bay Area. Worked across the country to roll out enhancements and improved workflows.

Developed, launched, and operationalized self-service advertising platform. • 2021 Highlights: • Region with the highest full year revenue and highest percent to goal • Region with the highest single quarter revenue ever • Region with the highest single month revenue ever • 6x AEs promoted to market retail AE; 1x AE promoted to Sales Development• Onboarded, upskilled, and coached team of Account Executives • Customized the sales processes, including CRM, to improve efficiencies, drive organizational adoption, and increase accountability leading to revenue• Created and executed a business development prospecting program at no additional cost• Built compensation plans, collaborated on marketing alignment, developed go to market strategy and personnel development programs

Managed multi-screen (OTT & CTV) advertising and attribution solutions across 8 Bay Area offices represented by 43 Account Executives.• Led pilot program launching enhanced streaming product to drive new digital sales • Oversaw business development strategy which led to incremental sales of $1.2 million• Managed team of Advanced Platform Solutions Specialists• Drove operational efficiencies and product positioning with partner departments such as Product, Creative, Marketing, Traffic, and Data Innovation & Insights

Sold multi-market and local campaigns for a mobility based “Smart Screens - Smart Cities” advertising and data platform that utilized the gig economy for distribution and scale.• Built and defined sales positioning for direct clients and agencies • Trained and mentored fellow Account Executives on media sales strategy and pricing • Led the political advertising sales strategy

Sold integrated advertising across TV, digital, mobile, and social. • Ranked as #1 business development seller across local team• Ranked #2 digital media seller across entire NBC Sports Regional Networks Group• Generated an average of more than $1.5 million in new business per year • Grew billing from $350,000 in 2012 to $7 million in 2019 • Led the political advertising sales team for the network across local & national offices• Sold, managed, and renewed advertising campaigns based on the full integrated NBC Sports portfolio of assets

Brokered national and regional sponsorship sales through customized marketing solutions. Represented sponsorship inventory across 40+ network properties across the country. • Produced more than $1 million in new business as lead business development AE• Generated five new business accounts while growing existing clients• Managed political sales for the Western US• Collaborated with upper management on special projects including forecasting and traffic systems, as well as order input programs for offices throughout the country• Sold to client verticals including but not limited to: Automotive, tourism, QSR, social app, political, CPG, and film studios

• Customized media packages for prospective and current clients for over 30 regional sports properties across the U.S• Collaborated with and supported five Account Executives on all account needs including style variations and timelines for client packages• Trained and supported three Client Service Coordinators• Collaborated with upper management on various projects including forecasting systems, traffic systems, call letter schemes, and order input programs to be utilized across all national sales offices.

• Managed daily maintenanace of media units for accounts that included a presence in: NHL, MLB, NBA, NCAA, and high school athletics• Maintained high profile national accounts • Managed customer relations for over 30 regional sports properties through makegoods, allocations, and spot placement reports

Analyzed data for a Sports Investment and Advisory Firm• Developed feasibility analysis of new business ventures, targets, and strategic partners