We are From To, a brand strategy and word studio for brands and agencies. We combine insight, ideas and intuition to turn organisations and their brands around.We go find the black and white in worlds of grey. 
And we use that clarity to create identities that are 
full of colour, life, focus and individuality. Above all, though, we love doing good work with great people.Clients including: British Library // e& + Etisalat // University of York // Louvre Abu Dhabi // Gloucester Cathedral // Made by Tottenham // Sportily // Hear Me Out // Food Quarter // Mirfa Bay // Lateral

The search for a freelancer can be a slog. Where do you even start? That friend of a friend who worked with a designer that one time. Your mum's friend's son who is looking for marketing work. Or, how about that former colleague who isn't "in that line of work anymore mate, sorry". Sounds familiar I bet.Lemon is a community of specialist freelance marketers with a focus on startups like yours. We're creatives, developers and strategists who come together on a project-by-project basis, depending on your brand's needs.We can help you with things like Shopify, SEO, design, copywriting, UX and animation. You just tell us what you're looking to achieve and Lemon will put the right team together for you. We like to keep things personal and believe intimacy goes a long way our line of work. You'll get to know us and, in most cases, will come to see our freelancers as one of your own.

My work is helping food startups grow. Having worked with a variety of food businesses, I understand firsthand the highs and lows that come with taking an entrepreneurial bite from the UK food scene. Not only can I support your business across the spectrum of creative marketing, I can add a dash of insight and expertise in other food related areas too.

Through marketing in its broadest sense, my primary objective is to drive awareness and footfall to London’s oldest wholesale fruit, veg and flower market. Key responsibilities: SEO + PPC | social media | content management + strategy | creative strategy | ambient | copywriting | ad-hoc design | budget The Food Exchange:An offshoot of New Covent Garden Market, my primary objective at The Food Exchange is to help build a new home for London’s food community. This involves a mixture of creative, marketing and business development.Key responsibilities: Social media | content management + strategy | creative strategy | brand development | ambient wayfinding | copywriting | messaging | ad-hoc design | budget | events | community engagement

During my three years at e-Careers I grew a marketing department of one into a team of seven, split across designers and copywriters, as well as managing communications with our Mumbai tech team.With core skills in design, messaging and copywriting my position developed into a senior management role, sitting between marketers, copywriters and designers. I ensured the tone and voice of the brand was captured in every piece of marketing collateral, working closely with other departments to create an identity that reflected the needs of our target audience.My most recent project saw me developing the branding and messaging for the re-branding of e-Careers. This involved pitching to the board of directors, CEO and chairman of e-Careers our new identity, as well as overseeing the whole project from a messaging and branding perspective. Key responsibilities:- Messaging: Strategising the tone and voice of e-Careers- Copywriting: I wrote all copy across major on/offline collateral and main website - Marketing: Strategised, developed and implemented hundreds of campaigns across varying channels- Branding: Developed e-Careers' most recent brand strategy- Web design: Designed well over thirty e-commerce websites- Management of marketing and design team- Presenting and pitching internally to key stakeholders and externally to valued partners- Account management of over thirty major accounts- Sales enablement: Using Salesforce, I worked closely with sales team to inform and interpret stats and sales figures- Content management: Development and population of blogging/vlogging platform- Product management: Managed the life-cycle of new products- Web development: I communicated daily with our Mumbai based tech team as a mediator between design, sales and web development departmentKey partners include: Axelos | AAT | Sage | College of North West London | Thames Valley Chamber of Commerce | CompTIA | Dialectyx | City Business Library | Reed.co.uk | Monster