Leading a story-first creative agency and studio specializing in premium content production. Advising Fortune 500 brands and unicorn startups on storytelling and content strategy. Innovating filmmaking workflows, including AI workflow integrations, with concept films featured in MIT Technology Review. Currently serving as Executive Producer and Director for projects such as the Netflix feature documentary Untapped, in partnership with the Fortune 500 brand Workday. Providing guidance to professional athletes on documentary and live podcast content while building partnerships with major production entities, streaming platforms, and top-tier brands.

Transitioned into the parent company from Uninterrupted, reporting directly to the Chief Creative Officer. Developed and led sports-focused TV and film series for major streaming platforms, driving seven-figure revenue. Advised global brands on storytelling strategies, directed high-profile productions featuring NBA, NFL, and MLB talent, and collaborated with C-suite executives on marquee projects. Oversaw a diverse content slate, implemented sustainable workflows, and mentored teams across Athlete Relations, Production, and Creative/Social departments.

First in-house producer and one of the original 15 employees at the organization. Developed and led sports-focused TV and film series for owned and operated channels as well as major streaming platforms. Advised global brands on storytelling strategies, directed high-profile productions with NBA, NFL, and MLB talent, and collaborated with C-suite executives on marquee projects. Oversaw a diverse content slate, implemented sustainable workflows, and mentored teams across Athlete Relations, Production, and Creative/Social departments.

Co-launched BullsTV, the internal production arm of the organization, developing workflows and in-house creative direction for marketing campaigns. Directed & produced large-scale productions across TV, web, and social media while collaborating with teams to drive innovative strategies and secure partnerships. Managed staff, vendor relationships, and budgets, advancing from Production Assistant to Senior Creative Producer.