Josh Mohr Email & Phone Number

Berkeley, Ca, Us

SVP of Marketing for TCHO Chocolate in Berkeley, California. Overseeing all marketing activity for the brand, which includes supporting wholesale, food service, and e-commerce (Shopify website).

Petaluma, California, Us

Created true category innovation with Revive Sparkling Kombucha, an ambient kombucha with low calories and sugar, which won "Best New Product of 2019" by BevNET Magazine and:- Helped grow $ sales +16% vs YA, more than doubling the +7% category - Became a star at Safeway where $ sales are +54% and total Revive Brand velocity increased by +37%- Top 5 Beverage in $ sales on Thrive Market's e-commerce platformHeld account calls and worked to ensure successful brand product launches at retailers like Safeway/Albertsons, Whole Foods, 7-Eleven, and more. Led field sales team to drive brand presence on the shelf at the local store level, resulting in increases across many key metrics tracked over rolling 4w periods (units, $, ACV).Developed Revive's brand book, brand guidelines, product catalog, DAM system and more. Built out the annual operating plan for content, advertising, shopper marketing, trade, digital, field, and communicationsBrought Revive's rebrand to life in 2018 with its first advertising campaign (OOH + Print + Digital) and won "Best New Packaging" by BevNETRevived Revive's Instagram, growing followers by 420% over 22 months by focusing on voice, vibe, and consistency of micro-stories to build a lifestyle brand with an ownable niche within the kombucha categoryRight hand to co-founder and CEO, and as a team with our CFO led the organization through establishing Core Values to lead everyday actions

Walnut Creek, Ca, Us

Responsible for Muscle Milk Brand P&L, Advertising, Social Media, Sports, Field Marketing, National Events, Communications and Customer Marketing for the Muscle Milk Brand. Oversight of rebranding and national campaign efforts resulted in a 51% increase in household penetration. Finding the balance between star athletes and pop culture icons such as Steph Curry, Clay Matthews and Julie Ertz alongside "everyday athletes" is key. Highlights include an integrated video campaign with Clay Matthews that solidified Muscle Milk as the #1 Protein Brand with Millennials, and a social media influencer marketing series entitled “Everyday Athletes” that became our most viewed and shared story on social. Recently began leading the charge on Muscle Mik's implementation of a data strategy, which includes marketing attribution to better understand our customer and their consumer journey. As a CPG marketer striving to connect online advertising to offline sales, implementing a DMP, using a DSP and being able to utilize real-time brand intelligence certainly provides a clearer view of the buying process while making our customers more tangible, leading to more strategic and impactful marketing decisions. Developed brand identity for the Evolve brand of plant-based protein products, a strategic line of innovation built to attract new users into the CytoSport family. Oversaw product launch at key retailers such as Whole Foods, Target & HEB. To create awareness for the Evolve brand, we developed an influencer project to visit all 59 National Park to capture content and create park guides. To date, this project has garnered over 25 million in earned media.

Walnut Creek, Ca, Us

Responsible for the strategy and execution of national field, event and customer marketing activity. Leveraged sports marketing assets such as Steph Curry, Chicago Blackhawks, Clay Matthews, UCLA, USC, U of Texas and 20+ other partners to build sales in key markets; results include a +25% market share where we have field teams versus where we do not. When building our field marketing organization, we reached a height of 20 key markets, 44 branded vehicles, 42 brand and team managers and over 300 part-time brand ambassadors (sampling team members and collegiate ambassadors). Was responsible for the annual strategic plan, recruiting, training materials, motivating and of course reporting to ensure a return to the organization. Our team also oversaw regional customer marketing programming, working cross-functionally with field sales teams and Pepsi distribution centers to build an environment where we were able to gain mindshare, build excitement and gain space on shelf in the convenience and large format channels. In 2013, Muscle Milk was named one of the “Top 25 Most Innovative Consumer & Retail Brands” by Forbes, as well as a “Top 10 Most Innovative Company in Fitness” by Fast Company. Noted in each was our field marketing and influencer programming, which I led from a national perspective.

Walnut Creek, Ca, Us

Launched the Muscle Milk Brand in the Upper Midwest, based out of the Minneapolis market. The Minneapolis / St. Paul metro area saw the highest per capita growth rate in all of the United States from 2010 to 2012, growing at +73%. Developed the Muscle Milk Recovery Grant program, which “recovers” high school athletic programs that show financial need with grants. To date, we have delivered over $2MM to empower student-athletes.

Fuschl, At

Joined Red Bull a year after they entered the Minnesota market in 2002 as a part time employee, and hustled my way to overseeing all marketing in a 5 state region in the Upper Midwest. Viewed as a national star that excelled at translating global strategy to a local level, developed numerous original events and programs that were considered national and global best practices. Highlights include a pond hockey tournament, Red Bull Open Ice, which pitted teams from the USA against teams from Canada, Russia and Sweden.

Fuschl, At

Managed all sampling activity for Red Bull in the Minneapolis & St. Paul market, accountable for recruiting, training, motivating, planning and day-to-day administration. Implemented a bull-ring approach to gaining distribution at corporate food service accounts Best Buy HQ, IBM, General Electric and Northwest Airlines.

London, England, Gb

One of two first-year account executives targeted for promotion by the Clear Channel Innovation Team, a team of the top thirteen sales managers in Minnesota. Represented KFAN sports radio, the leading station with Men 18-45 in the Minneapolis & St. Paul Metro.

Took the magazine from a minus 5% ad to edit ratio to a near 40% ad to edit in three issues by building a database of nearly 400 prospects and managing communication between business owners and Rift Magazine. Created and managed image based parties for local entertainers and business owners, creating an urban/indie/underground vibe for Rift while building relationships with key advertisers.