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I got lucky early on in my marketing career and was able to cut my teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, I hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. I spent the past two years as the Head of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New Product of 2019" by BevNET. In 2020 I came over to TCHO Chocolate in Berkeley, California to lead a rebrand project, which ultimately ended up being a complete overhaul of the product P&L and brand positioning of the company as a whole. We ditched dairy and soy and launched an entirely new line of plant-based chocolate bars, and we are now one of the fastest-growing brands at Whole Foods Market and in the Natural Channel across Total US. Overseeing a retail, DTC and foodservice marketing and sales, TCHO has found it's legs again and is growing and competing in each channel quite competitively. I have over 15 years of experience with three dynamic and category-leading brands. Energy. Protein. Kombucha. I have a passion for leadership, which was my minor in college. I deeply care about the people around me and the difference they are making (or can make). I've also been very loyal in my career, jumping headfirst into brands that I love and tirelessly hustling to build word of mouth and sales. Specialties: Creativity / Brand Strategy / Leadership / Executive / Innovation NPD / Social Media / Culture & Lifestyle Marketing / Ecommerce / Digital Marketing / Sports Marketing / Event Production / Brand Management / Consumer Collecting / CPG / Field Marketing / Opinion Leaders / Collegiate Marketing / Sampling Program / Trade Marketing / Relationship Building / Integrated Programs / Athlete Marketing / Sponsorship / Partnership / Shopper Marketing
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Senior Vice President MarketingTcho Ventures, Inc. Jun 2020 - PresentBerkeley, Ca, UsSVP of Marketing for TCHO Chocolate in Berkeley, California. Overseeing all marketing activity for the brand, which includes supporting wholesale, food service, and e-commerce (Shopify website).
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Vp Sales & MarketingRevive Kombucha Jun 2018 - Apr 2020Petaluma, California, UsCreated true category innovation with Revive Sparkling Kombucha, an ambient kombucha with low calories and sugar, which won "Best New Product of 2019" by BevNET Magazine and:- Helped grow $ sales +16% vs YA, more than doubling the +7% category - Became a star at Safeway where $ sales are +54% and total Revive Brand velocity increased by +37%- Top 5 Beverage in $ sales on Thrive Market's e-commerce platformHeld account calls and worked to ensure successful brand product launches at retailers like Safeway/Albertsons, Whole Foods, 7-Eleven, and more. Led field sales team to drive brand presence on the shelf at the local store level, resulting in increases across many key metrics tracked over rolling 4w periods (units, $, ACV).Developed Revive's brand book, brand guidelines, product catalog, DAM system and more. Built out the annual operating plan for content, advertising, shopper marketing, trade, digital, field, and communicationsBrought Revive's rebrand to life in 2018 with its first advertising campaign (OOH + Print + Digital) and won "Best New Packaging" by BevNETRevived Revive's Instagram, growing followers by 420% over 22 months by focusing on voice, vibe, and consistency of micro-stories to build a lifestyle brand with an ownable niche within the kombucha categoryRight hand to co-founder and CEO, and as a team with our CFO led the organization through establishing Core Values to lead everyday actions -
Vice President Consumer MarketingCytosport, Inc. Apr 2016 - May 2018Walnut Creek, Ca, UsResponsible for Muscle Milk Brand P&L, Advertising, Social Media, Sports, Field Marketing, National Events, Communications and Customer Marketing for the Muscle Milk Brand. Oversight of rebranding and national campaign efforts resulted in a 51% increase in household penetration. Finding the balance between star athletes and pop culture icons such as Steph Curry, Clay Matthews and Julie Ertz alongside "everyday athletes" is key. Highlights include an integrated video campaign with Clay Matthews that solidified Muscle Milk as the #1 Protein Brand with Millennials, and a social media influencer marketing series entitled “Everyday Athletes” that became our most viewed and shared story on social. Recently began leading the charge on Muscle Mik's implementation of a data strategy, which includes marketing attribution to better understand our customer and their consumer journey. As a CPG marketer striving to connect online advertising to offline sales, implementing a DMP, using a DSP and being able to utilize real-time brand intelligence certainly provides a clearer view of the buying process while making our customers more tangible, leading to more strategic and impactful marketing decisions. Developed brand identity for the Evolve brand of plant-based protein products, a strategic line of innovation built to attract new users into the CytoSport family. Oversaw product launch at key retailers such as Whole Foods, Target & HEB. To create awareness for the Evolve brand, we developed an influencer project to visit all 59 National Park to capture content and create park guides. To date, this project has garnered over 25 million in earned media. -
Director Of Marketing, Field Marketing & National EventsCytosport, Inc. Dec 2012 - Apr 2016Walnut Creek, Ca, UsResponsible for the strategy and execution of national field, event and customer marketing activity. Leveraged sports marketing assets such as Steph Curry, Chicago Blackhawks, Clay Matthews, UCLA, USC, U of Texas and 20+ other partners to build sales in key markets; results include a +25% market share where we have field teams versus where we do not. When building our field marketing organization, we reached a height of 20 key markets, 44 branded vehicles, 42 brand and team managers and over 300 part-time brand ambassadors (sampling team members and collegiate ambassadors). Was responsible for the annual strategic plan, recruiting, training materials, motivating and of course reporting to ensure a return to the organization. Our team also oversaw regional customer marketing programming, working cross-functionally with field sales teams and Pepsi distribution centers to build an environment where we were able to gain mindshare, build excitement and gain space on shelf in the convenience and large format channels. In 2013, Muscle Milk was named one of the “Top 25 Most Innovative Consumer & Retail Brands” by Forbes, as well as a “Top 10 Most Innovative Company in Fitness” by Fast Company. Noted in each was our field marketing and influencer programming, which I led from a national perspective.
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Brand Marketing Manager For Muscle MilkCytosport, Inc. Apr 2010 - Nov 2012Walnut Creek, Ca, UsLaunched the Muscle Milk Brand in the Upper Midwest, based out of the Minneapolis market. The Minneapolis / St. Paul metro area saw the highest per capita growth rate in all of the United States from 2010 to 2012, growing at +73%. Developed the Muscle Milk Recovery Grant program, which “recovers” high school athletic programs that show financial need with grants. To date, we have delivered over $2MM to empower student-athletes.
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Field Marketing ManagerRed Bull North America, Inc. Feb 2008 - Apr 2010Fuschl, AtJoined Red Bull a year after they entered the Minnesota market in 2002 as a part time employee, and hustled my way to overseeing all marketing in a 5 state region in the Upper Midwest. Viewed as a national star that excelled at translating global strategy to a local level, developed numerous original events and programs that were considered national and global best practices. Highlights include a pond hockey tournament, Red Bull Open Ice, which pitted teams from the USA against teams from Canada, Russia and Sweden. -
Team ManagerRed Bull North America, Inc. Feb 2006 - 2008Fuschl, AtManaged all sampling activity for Red Bull in the Minneapolis & St. Paul market, accountable for recruiting, training, motivating, planning and day-to-day administration. Implemented a bull-ring approach to gaining distribution at corporate food service accounts Best Buy HQ, IBM, General Electric and Northwest Airlines.
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Account ExecutiveClear Channel Radio - Minneapolis & St Paul Jun 2005 - Feb 2006London, England, GbOne of two first-year account executives targeted for promotion by the Clear Channel Innovation Team, a team of the top thirteen sales managers in Minnesota. Represented KFAN sports radio, the leading station with Men 18-45 in the Minneapolis & St. Paul Metro. -
Director Of Ad Sales And MarketingRift Music Magazine Apr 2004 - May 2005Took the magazine from a minus 5% ad to edit ratio to a near 40% ad to edit in three issues by building a database of nearly 400 prospects and managing communication between business owners and Rift Magazine. Created and managed image based parties for local entertainers and business owners, creating an urban/indie/underground vibe for Rift while building relationships with key advertisers.
Josh Mohr Skills
Josh Mohr Education Details
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University Of MinnesotaWith Emphasis In Strategic Communication; Leadership Minor
Frequently Asked Questions about Josh Mohr
What company does Josh Mohr work for?
Josh Mohr works for Tcho Ventures, Inc.
What is Josh Mohr's role at the current company?
Josh Mohr's current role is SVP of Marketing at TCHO Chocolate | B Corp..
What is Josh Mohr's email address?
Josh Mohr's email address is jo****@****ail.com
What is Josh Mohr's direct phone number?
Josh Mohr's direct phone number is +161272*****
What schools did Josh Mohr attend?
Josh Mohr attended University Of Minnesota.
What are some of Josh Mohr's interests?
Josh Mohr has interest in Children.
What skills is Josh Mohr known for?
Josh Mohr has skills like Purchasing, Supply Chain Management, Strategic Sourcing, Business Strategy, Strategic Planning, Supply Chain, Procurement, Logistics, Outsourcing, Sourcing, Manufacturing, Global Sourcing.
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