• Identified and spec’ed improvements to advertising technology including 2 pivotal integrations with existing Martech product.• Identified opportunity and developed data-collaboration partnership in the iGaming sector• Negotiated media buying PaaS contracts on three continents• Introduced consultative sales - combine advertising with onsite martech solutions to solve clients' CAC and LTV challenges. • Directly assist local MDs with RFP creation, pitch meetings and sales calls.• Provide sales training and programmatic education across the group.

• Identified business opportunity for creation of a demand side platform.• Created specification and managed development of proprietary media buying platform.• Secured start-up funding.• Negotiated acquisition and exit to Ve Interactive ltd.

GlibHippo was a boutique digital media and sales agency—digital expertise with a focus on programmatic video. We specialized in compressing the learning curve for businesses transitioning from analog marketing and analog products to digital - starting with creative, continuing through to lifetime value and beyond. We also bundled select international media into audience packages for brand advertisers. • Executed transition from a sales house model to a digital trading desk• Transformed business from strict performance advertising to Video and high-value display.• Year-on-year growth: 147%• Operated in 9 countries.• Negotiated sales representation agreements with leading media groups across DACH

Responsible for Danish business while directing UX and CRO development for Sweden, Denmark and Norway.• Grew DK subscriber base 61% from 2007 - 2010.• Introduced comprehensive evaluation and testing of Nordics on-boarding process including AB and advanced multi-variate testing.• Introduced churn mitigation to Scandinavian business. • Created a dynamic system for continuing improvement of our signup process. **Nordic lessons implemented across geographies including DE & UK improving conversion across the company. • Led creation of Nordic VoD/streaming platform.• Sourced and negotiated VoD content agreements, adding new - occasionally premium - content regularly.• Identified M&A opportunity and acquired DVD rental business from competitor CDON.com for LOVEFiLM.SE. • Produced first national LOVEFiLM TV campaign. **Increased incremental sales 100%• Refined & updated online marketing strategy for Sweden, Denmark & Norway to become sustainable.

Managing Director of Danish business unit, led the company during difficult, five business European merger in 2006. Directed merger related IT for transition to common platform. Managed a dozen staff, incl. tech, customers service and operations. Consistently outperformed quarterly budget targets and controlled costs.• Achieved annual customer growth of 70%• Pre-CRM, implemented multiple churn mitigation strategies.• Directed marketing - closed valuable commercial partnerships including white-label with Scandinavia's largest retailer, COOP.• Optimized online advertising against ROI.• Advised executive team on new Nordic business strategy, reworking group price and product offerings based on DK success. Adopted across Nordics.• Introduced customer retention and win-back strategies across Nordics. • Advised collaborative filtering project, inspiring reworking of internal algorithm.

Digitarian was Denmark's first & only successful online DVD rental company.• Achieved 100% year-on-year growth, grew to 35 employees, reached break-even and successfully exited startup – acquisition by LOVEFiLM International.• Designed and implemented innovative marketing communication strategy for an under-funded startup in an unfamiliar and hostile business environment, creating the market for online DVD rental in Denmark.• Designed award-winning Web site, nationally recognized for usability, on a budget that could only generously be described as 'shoestring'.• Designed cost saving on-line customer service system - reducing labor cost by 50%• Co-designed logistics system for inventory management and distribution.• Secured start-up, angel and VC funding.• Provided blue-print of regional consolidation - Lovefilm, Video Island & Digitarian.• Served as the company's right brain, responsible for all communication – consumer and business - both English and Danish.

Account DirectorHorizon.FCB – Cairo, Egypt 8/2000 - 5/2002Horizon.FCB is advertising agency Foote, Cone and Belding’s Middle East Network.Combined western communication expertise with a deep local knowledge to successfully communicate international products to diverse groups of Egyptian consumers. Hired initially to work on the DaimlerChrysler account, responsibilities grew to include Shoprite (South Africa), and Sprint accounts.

Specialized in office furniture hierarchy politics - Aeron chairs are for managers.Rode to work in a bullet proof van.Luxuriated in 'local hire' salary and status purgatory.