As Director of Email Services I strive to deliver a premium, value-added experience for clients of all sizes. I serve as the primary point of contact for clients, offering a single resource to triage requests and coordinate with other departments. Responsibilities of mine include managing reporting, training, and creative services to ensure seamless client operations.In my role, I also combine account management and operational duties, by not only onboarding clients into using our services and tools, but overseeing email setup and scheduling, collaborating with clients to define and build target audiences and automations, and work closely with the data and analytics team to generate insights that drive client success.

- Develop and execute strategy of agency email marketing programs to well over 1 million recipients each year- Manage the software and process of sending over 1.5 million emails every month- Manage editorial for a twice-monthly e-newsletter, MyCom, the agency’s flagship e-newsletter providing marketing tips for leaders. to ~40k recipients, specializing in leading communications, digital technology and marketing best practices- Produce MyCom Church Marketing podcast which includes curating topics; serving as liaison with host, and guests; utilizes digital editing and production software to make edits of digital file; uploads files to service providers so that episodes are distributed.- Oversee budget- Work with marketing manager for paid advertisement and organic promotion of e-newsletter and podcast- Manage, assign and review the work of the email marketing specialist- Monitor agency reputation regarding deliverability.- Lead Generation: Grew database over 135k (+38%) contacts in just 3 years.- Onboard and train clients in email/marketing automation using Marketo.- Works closely with web and IT teams to audit/optimize landing pages for better conversion/SEO- Direct team of writers and editors

- Archive email content on organizational websites using CMS (Sitecore)- Build and edit clean, responsive html templates for quality emails and campaigns using Marketo- Write, edit and proof articles, enewsletters

Works with content, design, and clients to facilitate projects through all stages of development and execution including design, writing, proofreading, review, printing, and archiving. Provides ongoing quality assurance to marketing campaigns as well as ensuring that projects are managed and deadlines are met. Analyzes data through metrics including Google Analytics, Facebook & Twitter Analytics, and email marketing analytics through Salesforce Marketing Cloud (Exact Target). Creates weekly project status reports for all projects. Creates monthly and quarterly marketing client reports. Informs customers and additional marketing teams of upcoming marketing campaigns. Develops content for online and social media marketing for department - Increasing Facebook reach and engagement significantly year over year with content I wrote.

Solutions for both digital and non-digital needs. Social media marketing, e-mail marketing, website strategy and management, and other online marketing initiatives. Marketing, project management, client & volunteer management, within the for profit and non-profit sectors.

Oversees operations for digital distribution and manages digital services team. Works with over 40 different digital services providers including iTunes, Amazon.com (including Audible.com), and Google, working with over 400 different record labels to ensure the accurate delivery of their digital content including music, ebooks, audiobooks, and video. In less than 3 years I was able to increase the amount of content delivered from 18k albums to 45k albums, with digital revenues increasing 33%.

I managed all of the content and marketing for the Word Distribution website, including leading the complete redesign of the site; I worked closely with clients known as Marketing Groups, maintaining their relationship with Word as well as strategically planning ad initiatives with them on behalf of the record labels we distribute. I also serve as marketing services manager in order to provide marketing infrastructure for other record labels. I distributed a email newsletter using Silverpop Engage to both externally and internally to over 1500 recipients.

Managed successful marketing promotions for DVDs using retail and consumer advertising resulting in #1 selling DVD title in market segment. I oversaw budgets of over $100,000 for marketing/advertising campaigns for increased consumer brand recognition. I managed inventory for 100+ home entertainment titles and coordinated production. I created new product marketing materials and presented materials to sales staff. I supervised the production, design, and distribution of an in-store interactive video display update to over 200 stores. I helped developed booth theme for industry-wide tradeshow attended by over 7000 retailers and over 350 exhibitors, winning best music booth for best design and concept theme.

I was in daily contact with record labels, manufacturing vendors (Print and CD manufacturers), as well as our distribution center in order to provide the best possible turn around on physical cd and dvd product. I also maintained appropriate inventory levels in the distribution center, and made informed buying decisions of product for my assigned labels.

Received inbound phone calls and correspondence from customer base and offered the best and most efficient solutions for their problems. Part of team receiving Industry wide award for best Customer Service Team 2002.

Called on retail stores to sell music.