Driving strategic growth and innovation. Focused on scaling operations, enhancing customer experiences, and fostering a culture of excellence.

Advisory focus - Product-market fit, customer acquisition and pricing strategy, strategic partner acquisition, franchisee operational consulting, investor relations and fundraisingA joint venture between Rentuu and easyGroup (billion-pound brand conglomerate), easyHire is part of the same easy family brands as easyJet. Our technological vision is to be a truly globalized business built off one platform, in the cloud, supporting every country’s equipment hire ecosystem instantly with live updates and real-time upgrades. Transforming Europe's leading value brand into a global force making equipment hire easy and affordable to all.easyHire brands - easyToolHire, easyEventHire, easyNoleggio, Rentuu

Helping businesses enter, take advantage of, and grow in the rental, sharing, and circular space.Select projects - ERP Rental Software Company - Valuation, exit strategy, and introductionsRental Marketplace - Customer analysis, pricing, strategic planning and modeling, risk mitigation, strategic partner and investor pitchingLed selection and implementation of industry-specific benchmarking data as a service (Daas) tool tracking over 100 companies and over 1,000 data points in its first 90 days. Perform quarterly analysis and release industry insights reports for equipment dealers, event rental, and tool & construction rental.Multi-generational rental company - acquisition strategy and valuationsStartup construction technology company - Market penetration, customer strategy, and product-market fitAmerican Rental Association - ERP Resource Guide; Marketing strategy - developed customer journey maps and personas for rental customer end-users, national ad campaign, social media strategy and implementation, national PR campaign with success in the WSJ; Educational programsTechnology, Growth Opportunities, Culture Building, Marketing, Scaling, Software, Process Improvement, Six Sigma, Brand Management, Sales Technique, Asset Management, Operations Management, Recruiting, Mergers and Acquisitions, Valuation, Vendor Relationships

Develop and implement programs and services that expand and strengthen the #equipmentrental industry. Increase the visibility of member benefits for ARA’s Associate and General Members in the equipment, construction, general tool segment, and specialty segments.Provide strategic leadership and align program and service goals with ARA’s organizational strategy. Increase engagement through the delivery of innovative programs focused on the unique needs of the equipment membership.Lead ARA’s international endeavors to promote rental across the globe and be a driver for a more sustainable and circular economy.Full time staff role reporting to the CEO supporting all major projects for the equipment rental industry and membership.

Advisory focus - Product-market fit, pricing strategy, technology road map, customer acquisition, promotion and marketingLogiMove CheckMobile Global (LCG) is a worldwide operating brand focused on digital transformation and enhancing workflows. We have a proven platform, partnering with customers ranging from start-ups all the way to Fortune 500 companies.We are integrating state of the art mobile solutions which drive your business faster, smarter and leaner. We pride ourselves in innovation and therefore invest heavily in research and development in order to engineer cutting-edge solutions for our clients.We offer user-friendly, intuitive out-of-the-box software solutions. Additionally, we build customized software based on our clients’ application. We can integrate and implement a solution into your existing systems within days or weeks, improving efficiency and providing transparency for sustainable business growth.

Privately, 185-employee provider of SaaS and on-premise software solutions to the global rental & hire industry, largest rental-specific provider worldwideDeveloped & led execution of global vision and growth strategy. Owned global P&L. Managed 65-person team (sales, post-sale, product, software developers, HR); 5 direct reports. Executive team member; reported to CEO.• Developed evidence-based, targeted, regional sales strategies. Coached direct reports — EU, APAC, and Africa leaders — on execution. Implemented SaaS business model in EU. Grew APAC 66%. Opened Africa office, which signed company’s largest customer ever.• Transformed PoRS from a US company with international operations into a global, multi-cultural organization with shared values, systems, and processes. Accelerated change with new, cross-level/functional/cultural communications processes, events, and technologies.• Started Global HR. Hired 3-person team to further drive transformation and company performance. Introduced strategically-aligned recruiting, onboarding, development, and measurement systems and processes.• Led with internal recruiter on searches for 2 executive team members/CEO direct reports. Hired a Global Director, Customer Care from Hilton, the world’s top hospitality brand, and a Global Director, Finance from a publicly-held, global SaaS provider.• Recruited an international product manager. Updated product strategy. Provided end-user guidance to development team. Defined localization requirements. Evolved product portfolio to 4 primary, standardized solutions sold worldwide. • Identified and evaluated potential acquisitions. Finalized integration of 2016 UK acquisition with focus on products, sales, and culture. • Championed development and global adoption of integrated sales and post-sale processes. Included implementation leaders in customer needs discovery and solution development efforts. Simplified and improved customer transitions from sales to post-sale team.

Company: US subsidiary of $4+ billion Ashtead Group, a UK-based, international equipment rental company (LSE: AHT).Led sell-side, post-acquisition integration of Nickell Rental. Reported to Regional Vice President.• Planned aggressive Atlanta growth strategy; successfully executed first phase of integration. • Bridged brands, companies (people, systems, and processes), cultures, and customers.

Company: multi-location, award winning, privately-held, family-owned, B2B and B2C equipment rental company.Led post-recession turnaround. Focused on growth, profitability, and customer and employee-centricity. Managed 80-person team at 4 Atlanta locations; 4 direct reports. Reported to Board.• Grew revenue at a 20%, 5-year CAGR. Coached branch managers and inside sales leader. Made the Inc. 5000 list 4 years running from 2014 to 2017. • Moved company from losses to multi-million EBITDA. • Developed highly-regarded brand with national recognition as a leading, regional operator. Optimized type and number of potential exit strategies. Sold company to Sunbelt Rentals at best-in-industry multiple in 2018.• Achieved 4.5 employee engagement score on 5-point scale. Averaged 90+% annual employee retention. Recognized as a top, local employer with the 2018 SHRM-Atlanta IMPACT Award. • Designed and implemented rigorous KPI and capital allocation process for acquisition and disposition of revenue-producing assets. Met customers’ needs; optimized EBITDA.• Negotiated with vendors on price, financing terms, and other deal points.

Led 4-store branch operations, including sales and customer experience. Established P&L targets. Coached and mentored branch managers. Managed relationships with largest customers.

Acquired and turned around Saturn Security Systems, a 6-figure provider of commercial and residential security systems. Sold to larger competitor for 3X recurring revenue.