They Rule is an interactive visualization of the interlocking directories of the largest US companies.

Designed and developed Lexi's World, an app that helps introduce kids to letters and words. ** 2019 Honor Recipient of the Association for Library Service to Children's Excellence in Early Learning Digital Media Award **** 2019 Special Mention for Education in the BolognaRagazzi Digital Award **

I came to San Francisco in 2000 to work with Amy Franceschini at Futurefarmers, www.futurefarmers.com. We became collaborative partners on many commercial and personal projects. At Futurefarmers we followed an endless regimen of creative experimentation interrupted only for explosions of breakdancing and discussions about composting. We aimed to cultivate consciousness and in the process made many beautiful community websites, Flash games, information visualizations, and applications. Our clients included Swatch/HP, MTV, and EMI.Some of our personal projects included www.communiculture.org, comix colab, and www.theyrule.net.They Rule is a Flash based web application that lets users browse through the interlocking directories of Fortune 500 companies. They can arrange and annotate the data and save it as maps for other users to view.

Outside of Futurefarmers, (we still collaborate), I have been working on various projects for Odopod an interactive design company that makes elaborate websites and applications for devices. I have worked there as both a coder and an interaction designer on projects such as the Tape site for Nike Soccer, and parts of Nike Skateboarding. I have also worked with them extensively on mobile phone applications using FlashCast technology for Macromedia. Some of the more conceptual work that I have done there has been for Yahoo, designing interfaces for finding and managing content in interactive television.In 2004, my wife, Amy Balkin, and I collaborated on a majorproject for Greenpeace, exxonsecrets.org, visualizing the funding of think tanks and institutions that are skeptical of human causes of climate change.Currently, I am working for Chatango.com.

In 1997 I became a freelance web designer; my first project was for www.skatestore.com. I designed and built a dynamic magazine, bulletin board, and store for them in Cold Fusion, and Flash 3. In early 1998 and worked on a long project for Pearson publishers scripting the HTML for a redesign of the Financial Times website, www.ft.co.uk.I was accepted into the Royal College of Art in 1998 and spent the next two years studying interaction design (Computer Related Design). We mostly worked in collaborative teams, on both physical and onscreen design problems. The focus of my study was on designing online tools for communities. One project I helped create was the ePAD, a sketch of a digital paper system for groups. We created a simple interaction language for the users to create and manage text and images they created in a meeting situation. My final project was called Prototype World, which was a social site which later became www.communiculture.org.

In 1996 I started work as a designer at Computer Artworks, a software and computer game company that specialized in organic looking 3d objects and mutating genetic algorithms. I created textures and 3d models for the cult screensaver “Organic Art”, and helped design early interactions of their first game “Evolva.” (dates approximate)

In 1995 moved to the London where I worked for a commercial and music videos director, Steve Lowe and his companies, The Big Loan Company and Alfagetty. I mocked up motion graphics on Macs so he could spend less time in post-production making creative decisions.

After graduating with my BA I traveled to Tokyo, Japan. I taught English part time at Nova in Gotanda, Tokyo.

I had another part time job at Konami, user testing a video game. (Not sure of exact dates) While in Tokyo I also created some digital illustrations for Tokyo Journal and Easy Magazine.