Josh Pace Email & Phone Number

Chicago, Il, Us

Portage, Mi, Us

Whitestone, New York, Us

Whitestone, New York, Us

Las Vegas, Nv, Us

• Develop and implement regional marketing strategies, programming that aligns with overall brand objectives and campaigns• Create trial, awareness and memorable consumer experiences generating brand love & equity• Drive volume by developing retail marketing programming across multiple channels; assess, negotiate and purchase media (e.g., digital, print, ooh, radio)• Press outreach and execution• Manage local social media handles and strategy• Hire, train, coach and develop marketing leads and teams of brand ambassadors in core markets • Maintain a strong relationship with multiple distributors which includes presentations, tracking, reporting as well as general RTM optimization and program execution• Asses and negotiate key partnership, sponsorship and cross branding opportunities• Manage an annual budget ensuring maximum ROI, monthly p&l reconciliation and product forecasting • Pull and analyze Nielsen Scans data to identify sales trends, insights, and consumer behavior in order to fine tune sales and marketing strategies

Atlanta, Ga, Us

• Build brand loyalty, increase trial and awareness through experiential and grassroots marketing programs and events• Work with GLACÉAU brand teams to create programs that align with national and regional brand strategies and initiatives GLACÉAU Brands • Manage an annual marketing budget of $450,000• Assess and negotiate local media buys (i.e. digital, print, ooh and radio) • Created breakthrough social media programming through Facebook, Foursquare, You Tube and Twitter• Align with current market trends and build relevant programming to target core demo• Build relationships with community leaders, identify opportunities and sponsorships • Hire, train, manage and develop a team of vehicle brand ambassadors• Work with promotional agencies and athlete partners, on consumer programs (both retail and grassroots driven)• Work with regional sales team and the Coca-Cola bottler system to establish strategic marketing tactics to leverage assets to gain incremental sales activity and new territories

Us

• Increased brand loyalty through breakthrough field marketing activation that supported grassroots, retail programming and event sponsorships• Hired, trained, managed and developed a team of vehicle brand ambassadors• Implemented marketing programs that aligned with national and regional brand strategies and initiatives for GLACÉAU brands that resulted in triple digit growth 3 years in a row• Capitalized on current market trends and built relevent programing to core target demos• Created and implemented local launch plan for vitaminenergy • Worked with regional sales team to establish strategic marketing tactics to penetrate new terrirtories and leverage assets to gain incremental sales activity• Activated college sampling program to build brand equity among college demographic• Oversaw an annual marketing budget of $400,000• Negotiated local media buys (i.e. print, ooh, radio) • Created and presented program recaps to distributors, retailers and GLACÉAU management

New York, Ny, Us

• Developed and executed signature lifestyle programming and localized national priorities in order to break and promote new and emerging talent• Developed key local music influencer network to drive buzz and word-of-mouth • Managed regional college relationships and special events to create buzz and awareness• Activated social media strategies targeting local lifestyle accounts • Executed in-store promotions, listening events and facilitated artist meet and greets • Created and managed a 300+ lifestyle account database in the greater Chicago market

Chicago, Illinois, Us

• Performed consumer marketing field research for Fortune 500 CPG companies• Measured penetration, display execution, usage• Analyzed purchase behavior and trend data• General input and analysis• Field study

Us

Bachelor, The Arts, Marketing, Entertainment And Media Management

Undergraduate, English, Biology