Josh Pack, Mba Email & Phone Number

United States

Responsibilities:- Directly manage the Paid Search strategy of both Brand and SMB targeted Search and eCommerce campaigns with a monthly budget exceeding $180k. - Advise other Business Units on SEM best practices as well as regular training around new Paid Search developments. - Manage and optimize product feeds for distribution partners.Accomplishments:US Paid Search and eCommerce saw a 71% decrease in cost per order, a 60% decrease in cost per onsite lead, and a 101% increase in average weekly order volume. Driving factors of this performance gained include implementation of Adobe conversion tracking within Marin, expanding coverage of TE products within Google Manufacturer Center, and transitioning to a more accurate segmentation of products within Paid Search Shopping campaigns. Successfully took control of US Brand Paid Search account which saw a 93% increase in click-through rate and a 14% decrease in cost per return visitor. Also took over as lead contributor to the TEOA Paid Search initiative to establish a standard work document that will aid in improving Paid Search performance across all business units managing their own Paid Search accounts at TE Connectivity.

Norristown, Pa

- Assist other agencies with regular account maintenance of their Paid Search clients. - Interact with clients that had no previous PPC campaigns to help build targeted paid traffic to their websites to increase leads using Google AdWords, Bings Ads, and Facebook Ads. - Conduct thorough keyword research based on clients' websites with keyword research tools (SEMrush, Google Keyword Planner, Long Tail Pro)

Philadelphia, Pennsylvania

- Manage all pay-per-click (PPC) channels for one of the leading restaurant supplies distributors in the northeast with a focus on acquiring new B2C and B2B customers. - Allocate and actively manage a total PPC budget of $30,000 per month across Google Ads, Bing Ads, Facebook Ads, Amazon, and Waze. - Starting with no previous campaigns, achieved an advertising cost of sale (ACOS) of 12% through Amazon in 2 months with an inventory of 5,000 SKUs.- Successfully researched and implemented a full stack PPC strategy in Google and Bing ads, making use of Search, Display, Remarketing, Video, and Shopping campaign types.- Achieved an average ROAS of 500% through Google Ads and Bing Ads. - Design and A/B test landing page experiences to drive qualified leads for the B2B sales force. - Create strategic reports using Google Data Studio to inform management of past performance and future opportunities.

Trevose, Pa

- Manage a book of 50 clients within Google Ads and Microsoft Ads and a total monthly ad spend of 100,000. - Built and managed Display, Remarketing, Search, Shopping, and Video campaigns within both Google Ads and Microsoft Ads. - Successfully increased ROAS of a large ecommerce business from 400% to 600% within 4 months. - Trained and mentored junior level Paid Search Associates in Digital Marketing best practices.

Trevose, Pa

Support- Interact with users of SEMrush and provide tailored solutions for their needs, including SEO/SEM recommendations based on data provided from SEMrush.- Troubleshoot any technical problems users have encountered by email or phone, including analyzing their website code to find SEO errors reported by SEMrush.- Analyze customer's AdWords campaigns (budgets between $1,000 and $50,000 a month) and researched ways they can improve by using SEMrush data. In many cases this led to a decrease in ad spend, or better utilization of their current budgets, with an increase in conversion.- Decreased emails/case ratio by 30% after 3 months on the job.- Became Lead Support Specialist after 5 months.- Introduced sales responsibilities to the Support Specialist position and brought in $23,000 in sales in first 3 months.- Aided the Sales team as a technical advisor, helping large customers with their API integration of SEMrush data. Customer Success- Aided in creating a Customer Success Manager program after 15 months of working for SEMrush.- Created the processes needed for proper tracking of activities within Salesforce.- Created customized reports within Salesforce to reflect and monitor CSM activities.- After three months of tracking, grew monthly revenue from $1,300 to $19,000.

Blue Bell, Pa

- Conduct business-to-business sales to gain new accounts for Verizon- Interview and train new employees in the practices of business-to-business sales- Interact with 30-40 businesses a day

Waverly, Ny

- Interacted with several potential customers on a daily basis and provided office supply solutions for their expressed needs- Researched and presented detailed sales quotes to potential customers- Analyzed daily sales data to plan each day accordingly

- Developed creative and innovative Marketing Strategies to launch ProSpot UHG, LLC and increase revenues- Hand coded the entire website using HTML and CSS. - Designed and implemented ProSpot UHG, LLC website and ensured the site was SEO to increase traffic- Established www.prospotuhg.com as an e-commerce website

West Long Branch, New Jersey

- Developed and distributed promotional materials, and career tools (fliers, social media feeds, newsletters, and general email) to increase awareness of numerous events and school activities.- Provided general administrative support as needed.

Horsham, Pennsylvania

- Spearheaded efforts to improve the efficiency and productivity of office staff by integrating state-of-the-art technology solutions into four international locations- Evaluated, recommended, and implemented Microsoft Forecaster for an international company which had proven success after implementation- Analyzed daily data input from company managers to ensure Microsoft Forecaster was operating properly- Completed general accounting work and data input

Master Of Business Administration (Mba), Marketing, 3.78 Gpa

Bachelor Of Business Administration (Bba), Major In Marketing, Minor In Information Technology, 3.55 Gpa

Activities and Societies: Monmouth University Football

Full Stack Web Development Certification, Computer Software Engineering

Currently working through Front End Development Certification