Sr Director Global Web Marketing & Strategy
CurrentDelivers world-class digital experiences to inspire, educate, and engage customers throughout their buyer journey, with a strong focus on AI optimization for awareness and lead generation.• Directs global website strategy, including CRO, UX/UI, web design, international localization, content strategy, web development, and production• Leads ABX strategy implementation to position Seismic.com as a premier demand generation engine• Develops lead-generating web experiences, such as an ROI calculator, Maturity Model assessment, user-led product demos, and buyer-focused demo videos• Enhanced SEO for Seismic, increasing organic traffic by over 5% YoY and improving average rankings by 12 positions• Spearheaded AI-driven translation solutions, achieving 80% accuracy and improving GTM efficiency by reducing GTM time by 85%• Collaborated with EMEA team to accelerate international market growth, executing awareness campaigns, localizing Seismic.com and key assets, creating region-specific web experiences, and onboarding regional marketing agencies• Drove a 45% YoY increase in North American and 17% in EMEA lead generation conversion rates through ongoing optimization initiatives• Increased closed-won deals influenced by the website by 20% within the first quarter• Owns the MarTech stack, driving marketing efficiency improvements across the organization