Part of a five-person commercial team securing sponsorship agreements across a range of club-owned inventory, including in-stadia assets, social media, kit sponsorship, events, and more.I currently fulfil a commercial role in a five-strong team, which includes:Client portfolio / revenue growth:• Building large-value client responses where appropriate, utilising audience insights from Nielsen, YouGov, and uplift studies to support pitches, working with brand and account management, ensuring offered rights are deliverable, in line with league directives and structured correctly• Assist in creating new opportunities to sell and leading on the creation of branded content assets, up-skilling commercial teams• Identifying new business to generate revenue across a wide-range of owned assets, as well as up-selling existing clients with additional opportunities• Brought on 30+ new corporate clients in the 2024 season, including TEMPUR and Accor HotelsSenior stakeholder leadership:• Led an overhaul of the offered commercial programme at the end of the 2024 NRL season, including valuation analysis using league-wide benchmarking on high-value assets, and collaborating with CRO to map a route to achieve increased commercial revenue• Worked with design teams to re-design all commercial proposal assets to ensure best practice to clients and agencies on market• Re-structured digital offering internally, including pricing structure and commercial assets to be offered to market, with focus on social media growth• Commercial reporting and forecasting

Head of Sales of The Good & The Bad & The Rugby (part of the Platform Media group) from its launch to vacating my role in February 2023 to go travelling. Revenue growth:• Agreed the brand’s first six-figure partnership (175k GBP) two months after its inception• Commercial revenue growth year-on-year May 2020 - February 2023: • Achieved a vast improvement in commercial campaign profitability from launch (high of 83% in 2022) during my tenureClient portfolio growth:• Built a commercial portfolio from zero upon launch of the brand in May 2020, to include some of the most-well known brands in global sports sponsorship, including Amazon Prime Video, Red Bull, Heineken, City Index, Vodafone, TikTok, Guinness, Domino’s, Honda and more• Made and maintained relationships with several media agencies, including FUSE (Mediacom), Initiative, Wavemaker, UM Brands, M+C SaatchiSenior stakeholder leadership:• Including commercial reporting, forecasting, business planning to board level• Sales team management: meetings, strategy and reviews, plus interviewing and integrating new team membersTeam and talent management:• Liaise with relevant internal teams to build client responses, including audio and video producers, social media managers, account and production managers. This also extended to pitching creative ideas, utilising the various specialities within the team to win business• Management and relationship build with brand talent, including pitching opportunities for ambassadorship, client meetings, between account and production staff• Be the decision maker of all commercial assets pitched, and provide direction to account managers, production staff on campaign P+Ls• Management of project teams at commercially-led events off-site, including UK and Europe to create podcast, video and social media content

Overseeing sales strategy of five sports media rights holder brands, and a team of three salespeople, as well as leading on pitch responses for large-scale NGB tenders. I was co-managing a newly-launched NFL media brand, Gridiron, which included a wide scope of responsibilities and gave me my firstexperiences of business management and administration:Commercial growth and account management:• Built Gridiron to become the company’s most profitable media brand, creating a six-figure commercial offering across print and digital channels, andhelping to reduce costs operationally• Maintained a client portfolio to include relationships with NFL, ESPN, Visit The USA, Skybet, GoPro and more• Account managed all my own commercial campaigns, including liaison with design, editorial teams and clients• Activated commercial campaigns at four Super Bowls, two Pro Bowls and multiple other NFL events in the UK, Europe, and USAProduct development:• Led a company-wide commercial strategy change to focus on social media content creation and audio podcasting due to shifting industry trends, withcampaigns sold and activated at the 2020 Tokyo Olympics and Ashes test matches in the UK and Australia 2017/18 and 2019• Ideated the launch of a yearly NFL annual alongside its monthly magazine, distributed across the UK & Ireland, central and eastern Europe and USA• Built a white-labelled sports consumer trip to the USA, held yearly, to provide new revenue streams to the brandSenior stakeholder leadership:• Stakeholder leadership including commercial reporting, forecasting to board level• Sales team management: meetings, strategy, periodic reviews• Identifying new sales talent to join our company in new growth areasTeam management:• Work with design teams to produce commercial responses to agency and client briefs• Liaison with editorial and production staff to deliver commercial campaigns in the UK and when working overseas

Volunteer for my cricket club. U14 Head Coach