Rypplzz /rip·uhlz/ has a patented software platform that connects the digital and physical worlds like never before.

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Salesforce Business Consultants are tenured marketing and customer experience experts, innovators and problem solvers who apply their digital acumen + proven methodology to deliver comprehensive business, marketing and technology strategies that help our clients evolve their digital customer experience and undergo successful digital transformation for their organization.This specialized team of innovators and problem solvers has established itself as a global “Center of Excellence” and incubator for some of the world’s most sophisticated digital solutions. The team is consistently credited with creating a high profile for clients, generating major traffic and driving billions of dollars in annual revenue. Their work spans across organizations such as Walmart, Microsoft, Target, Coca-Cola, GAP, Brooks Brothers, Gannett, Fidelity, Citigroup, Best Buy, Abercrombie & Fitch, Nike, Groupon and more.

Social Power is a boutique PR & Marketing Consulting Agency that specializes in innovative strategy and helping both brands and artists use digital media to drastically improve their business. Social power particularly helps brands "reach" and "engage" with their target audience in a more efficient and effective manner that drives positive business resultsSocial Power has worked with a diverse portfolio of clients, ranging from tech-startups to large corporations in a variety of verticals.Clients:• Evite• PepsiCo• Atari• Sony Pictures Entertainment • Gearfoot - Tech-startup, peer2peer marketplace for sports and recreational gear • SkilledUp - Hub for online courses, training, and tutorials• Automation Co. - Cross-channel marketing agency specializing in print and digital communications• Ellen Michaels Presents - Event management agency specializing in event marketing• And multiple small enterprises in various verticals....

Responsible for holistic marketing strategy and leading the marketing team in the execution of strategic plans, leveraging a 360 approach to cross-channel marketing and driving ROI positive results Use both qualitative & quantitative data to develop strategic action plans that drive results Identify opportunities in the industry or marketplace and present ideas for new products, services, or procedures that will generate revenue Building strategic partnerships and collaborative relationships with external partnersCollaborating with cross-functional teams in accomplishing goals aligned to the strategic direction of the businessBudgeting / Forecasting - Develop / manage budgets and forecasts, anticipating the resources needed to implement strategic plans, and finding ways to increase revenue and decrease costsWork closely with Biz Dev / Sales team in creating strategic partnerships with advertisers and building assets that are attractive to advertisers

Atari is the original innovator in video gaming, now focused specifically on social / mobile gaming applications.• Conceived and launched holistic digital strategy to support CEO with the launch of multiple product launches and re-inventing the Atari brand• Established Atari's social footprint, building an online community in excess of 1MM social media followers across various Atari-owned brands • Serve as the resident ‘digital marketing expert’, actively supporting marketing with best practices, as well as keeping up with latest industry news to capitalize on emerging trends and tools. • Responsible for managing brand identity / reputation in the online community• Established 100+ direct relationships with key influencers to leverage as brand ambassadors• Built and led a highly effective digital marketing team consisting of internal and external resources.• Defined policies and procedures for digital media strategy and trained the organization in digital best practices.• Managed online acquisition & retention efforts via digital channels (social, search, mobile, email) with budgets in excess of $600k, while optimizing for CPA (cost per acquisition) and ROI• Utilized external agencies when prudent to leverage digital marketing efforts• Worked closely with product development and monetization team to analyze user behavior and develop strategy for in-game features• Utilized analytics and monetization tools (such as Flurry and Kontagent) to monitor user behavior in game • Managed the email marketing & communication strategy for 7MM subscribers• Monitored KPI’s including: o Social Media: Likes, followers, suscribers, views, reach, engagement, mentions, sentiment, o Online / Mobile Marketing: Clicks, visitors, CTR, Conversion rates, CPC, CPM, CPIo Social & Mobile Apps: Daily & Monthly Active Users (DAU / MAU), Average Revenue Per User (ARPU), New Users Per Day, Concurrent Users, Revenue per Source / Install, Retention

• Built the business from the ground up without outside funding, reaching $1M in revenue within first 2 years (while studying as a full-time student at Boston University).• Served as the CMO (Chief Marketing Officer), responsible for all marketing strategy: campaign development and optimization, lead generation, media buying, online marketing, social media, PR, and community management• Served as VP of Sales, handling price negotiations with customers / vendors, and trained a team of sales reps to do the same by providing on going coaching, mentoring, and motivation to ensure quotas were met• Direct reports consisted of the COO (Chief Operating Officer), Executive Assistant, Office Manager, and Sales Reps• Utilized analytics software to optimize click-through rates, conversion rates, and ROI

Marketing Agency specializing digital marketing and social media• Managed all online marketing strategies for various clients including: Facebook Ads, SEO, SEM, Affiliate Marketing, PPC, Media Buying, and Email Marketing.• Developed and managed Lead Generation websites for companies in various industries• Conducted A/B Testing and utilized online tools to track campaign performance and optimize click-through rates, conversion rates, and CPA (cost per lead, cost per sale, cost per install, etc.)• Managed creative design teams to develop effective ads and webpages, optimized for ROI based on campaign analysis

- Developed and managed a sales team of over 15 people who were account managers for products in various industries - Developed business plans with sales managers and provided ongoing coaching, mentoring, and motivation to ensure sales managers met goals- Conducted multiple sales presentations for large convention audiences (over 200 attendees)- Led trainings for prospecting and recruiting to expand distribution