Digital Marketing Coordinator
Current- Implement overall company marketing strategies and execute existing marketing plans.Conceive of and produce digital ads and content to fit our marketing message.- Create strong, consistent, and engaging digital content, with an emphasis on developing visual assets. - Improve upon our current inbound marketing strategy to include drip campaigns.- Make marketing recommendations based upon data analytics.- Coordinate creation of YouTube videos and edit videos for publication.- Collaborate and coordinate effectively with the team to ensure marketing solutions fulfill our strategic vision and drive sales.- Develop a deep understanding of our wide-ranging audience.- Analyze industry news and developments to make recommendations on when content creation is needed.- Brainstorm social and digital media content to be part of a content publishing strategy.- Produce and maintain a social content calendar that motivates and educates our audience, primarily within LinkedIn.