Bootstrapped the company and grew it to a team of 17 full time employees with offices in San Francisco and Buenos Aires• Directly managed P&L and KPIs to assure portfolio was hitting key metrics• Managed and led team of engineers, QA, artists and game designers• Drove game design and new features for titles across web, iOS, and Android platforms• Negotiated and managed publisher relationships including Kongregate, SGN, 6Waves and Making Fun• Wore many hats, including production, project management, content creation, live services, QA, user acquisition, and UI/UX• Published 3 titles, including the hit games CLASH: Rise of Heroes and BloodRealm. Grew revenues to 7 figures by second year of operation

Set strategy and vision for a first-of its-kind concept. This included seeking out site locations, lease negotiations, P&L management, operations management, hiring a team, sales training, building team culture, advertising and marketing, financial accounting, human resources, public relations, tax compliance, and inventory management.• Oversaw timeline & build-out of two multimillion dollar retail locations.• Negotiated contracts & managed designers, contractors and architects to complete store design & construction.• Grew each store from launch to $5 million in revenue.• Established relationships with local businesses to grow B2B sales.• Implemented in-store special events and worked with the local community, creating innovative ways to attract and retain customers.• Hired and trained high quality team members. Implemented exciting bonus programs to inspire sales.• Ran store and warehouse sales/promotions on a continual basis.• Monitored and maintained store margins.• Led both San Francisco and Emeryville locations to be the company’s top performing stores in North America.• Appeared on several HGTV and local design television programs promoting the business.• Managed staff schedules and payroll.• Was recipient of multiple awards including Best of the Bay for Bay Guardian, Best of the Bay Citysearch, Best of the Bay 7x7 Magazine, and Best of the Bay Yelp.com

• Developed and produced corporate messaging, including advertising, promotional materials, collateral materials,extranets• Helped establish and maintain a consistent corporate image throughout all product lines, promotional materials, online presence, and events• Managed and forecasted global tradeshows and seminars exceeding $2 million annually, including NAB, Seybold, Content World, and others• Generated and managed sales leads via direct marketing and outbound email campaigns• Provided creative direction for online image and Marketing Communication activities

Developed acquisition and retention marketing efforts designed to drive web site traffic and sales. These include paid and natural search, CPM/CPC/CPA display advertising, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs• Directed interactive agency in revamping our web presence to increase SEO, resulting in a cleaner, more search engine friendly design• Developed target segmentations within specific vertical markets to best implement marketing strategies• Directed from the ground up our e-commerce offering, including vendor selection, distribution plan, pricing, promotions, visual merchandising, product merchandising, site navigation and shopability, transaction processing, onsite promotion management and site analytics• Initiated retention marketing strategy, which included email marketing, bounce-back direct mail, and appreciation programs

• Managed strategic media planning and buying process, which included developing media objectives and marketing building and reinforcing the client’s brand, retaining customers through promotions and direct marketing, accurately setting client's expectations, and effectively managing team's workload• Developed marketing strategies and tactics (online and traditional) for clients, including Sun Microsystems, Amazon.com, eBay Motors, AutoTrader.com, SmartPlanet, Macy’s.com, and OmniSky• Conducted target audience and market research using such methods as @Plan, Media Metrix, & Nielsen NetRatings,• Presented performance results to clients quarterly, including cost-benefit for advertising budget• Worked with 3rd party servers to assure client's campaign was accurately and effectively managed• Developed Partner Marketing plans with companies such as CBS Sportsline and Etrade• Managed and trained a team of planners, buyers, analysts and associates

• Designed on-line and email media plans based on media objectives and strategies for various Microsoft Software• Conducted demographic research and developed concepts that effectively improved consumer targeting• Analyzed, evaluated, & optimized campaigns based on advertising objectives for Microsoft.• Developed a solid understanding of several internet user segments including PC gamers, small businesses, IT enthusiasts, and business decision makers• Negotiated with media representatives to drive down cost metrics (CPM, CPC, CPA, etc.)• Managed & trained Media Analysts on various media planning responsibilities