Joshua Ratner Email & Phone Number

Greater New York City Area

Smilebooth is a photo-driven, technology-backed, experiential marketing company.Smilebooth technology empowers your audience to generate a stream of high-quality, instantly shareable branded content.We produce hundreds of content based experiences with some of the worlds best marketing agencies and brands each year. With offices all over the country we can bring your brand to life any time, anywhere. As the Senior Client Partner I oversee some of the companies most valued relationships. A keen focus on partnering with clients in the technology space to integrate Smilebooth proprietary technology across branded experiences for maximum engagement.

New York, United States

Noun Agency generates cultural relevance for brands by creating integrated strategies that connects them with the people, places and things shaping culture today.Noun works with clients on tailoring relevant strategies including:• Brand strategy• Influencer marketing and strategy• Brand partnerships• Cultural programing and curation

Sydney, Australia

Responsibilities:Develop and implement marketing and brand strategy for business units in harmony with Macquarie’s marketing plan and brand strategy.Develop and maintain media plans, budget and tracking.Develop advertising including TV, print and online.Develop and implement Internet strategy including content development plan, and tracking.Develop and maintain visual identities including, brand oversight and ongoing maintenance.Oversee supplier relationships including selection, termination, briefing and budget.Oversee market research; ensuring business unit marketing plans dynamically reflect investor need.Engage with Legal and Risk teams, defend communications and marketing strategy.Engage with Corporate Affairs team; ensure PR policy is incorporated across marketing activities.Manage marketing team, ensuring appropriate implementation of brand and marketing strategy.Recruitment, training and leadership, performance review, management and firing.Ongoing management of marketing and sales strategy integration including Salesforce rollout.Achievements:Rebranding of the Macquarie Professional Series contributes to winning S&P Product of the yearDistributor of the Year 2010 and 2011, and continued inflows during the financial crisis.Contributed to growth in the Macquarie Agricultural Funds Management business, which manages more than 3.6 million hectares of land and $A1 billion in investments and commitments

Greater New York City Area

Responsibilities:Develop and implement communications strategy in adviser, retail and key account channels. Produce sales and marketing collateral, e-newsletters, publications and event content.Develop, launch and maintain brand position and visual identity for Lazard Funds nationally.Oversee product-marketing campaigns including Internet, direct mail, media and trade advertising.Design and execution of e-newsletters including content, implementation, reporting and tracking.Creative content responsibilities including marketing and sales collateral, monthly E-newsletters, thought leadership and research, PowerPoint and webinar presentations. Development and production of photography and video for a variety of media both online and off.Advertising, media and design agency relationship management.Responsibility for budgets, negotiation of supplier contracts and ongoing account management.Research design, reporting and implementation including internal and client focus groups.Report writing culminating in business case and strategy recommendations.Event and trade show strategy and implementation on a national level. Achievements:Successful launch and take-up of the Lazard Funds brand in U.S retail adviser channel.Product launch received airplay in a variety of financial media across the U.S.

Sydney, Australia

Responsibilities:Develop and implement marketing communications strategy across multiple channels including website, newsletters, e-newsletters, print and advertising.Develop and implement brand strategy for BT Financial Group’s new brand identity. Develop and implement communications plan for business units including Wrap and Corporate Super.Assist in developing communications and brand strategy for Magnitude Financial Planning.Content development and production for tactical marketing campaigns on and offline including events. Relationship management for Internet marketing agency including ongoing budget and planning.Creative content responsibilities including newsletters, website and marketing collateral for both online and offline direct marketing, thought leadership pieces and marketing presentations. Procurement responsibilities including negotiation and management of supplier contracts.Design and co-ordination of focus groups for media campaigns and website developments.Achievements:BT visual identity wins Australian Brand Design Award for 04/05.Ten Investing Truths handbook triples expected circulation.Media launch for proprietary research picked up in national media.Selected for the Cape York Fellowship, providing business strategy and marketing support to community enterprises based in aboriginal communities in Far North Queensland.