- Full-funnel marketing strategy- Paid, owned and earned channel integration- Omni-channel media strategy and program management- Marketing program measurement and KPI establishment- People and budget planning- Marketing program management across brand, DTC, retail and online marketplace selling channels

Lead strategy and execution of full-funnel, go-to market for brand, product, content, social, influencer, affiliate and paid media marketing programs across the 6-brand US Dorel Juvenile portfolio - Maxi Cosi, Safety 1st, Cosco Kids, Tiny Love, Monbebé and Disney Baby.

- Paid and Owned Media Consumer Acquisition Strategy for Evenflo Juvenile Goods and Rollplay Toy brands- Performance Media measured with ROAS and CPA KPIs- Mobile/SMS + Email Marketing Program Lead- Content Marketing Strategy- Consumer Experience Program Lead- Affiliate Marketing Program Lead- Referral Marketing Program Lead

- Cross-Channel, All-Channel eCommerce Digital Shelf Content Strategy Reinvention, resulting in cross channel brand content score rising from 55 to 95 in 1 year and conversion rate improvements of 25%+- D2C and 1P Retailer eCommerce merchandising and 1P data drive acquisition program owner - online advertising, affiliate marketing, eMail/SMS/CRM and content for commerce- Cross-brand Salsify PIM system champion with owner across content, product data, commerce enablement, enhanced content and feed publishing capabilities- Multi-market ratings and reviews intake and syndication program with 400%+ in syndication growth and 120% conversion rate enhancement in less than 2 years.- Multi-brand product seeding and sampling program that ensure max fly-wheel utilization for consumer product launches.- Internal go-to-market systems and methods reinvention for cross-functional product launch preparation- Multi-market sales team enablement - MAP / UUP program retrenchment, achieved a MAP pricing violation rate less than 2% consistently in under 6 months.- Cross-retailer pricing communication and internal data centralization- Development of 1P marketing data integration program and transition to new ESP / CRM platform

- Paid digital advertising leader for US market, overseeing display, social, online video programs leveraging holistic brand-based buying model- Heavy focus on video ad placement and targeting leveraging YouTube/Google, Facebook, Instagram, Snapchat, Programmatic and specialized ad networks- Lead brand management teams through media planning process with global media agency- Manage in-market campaign execution and optimization across at 35-brand portfolio- Scope and manage creative and media agency partners- Leveraging cross-channel campaign learnings, lead seasonal campaign analysis and presentation of findings and feedback to US and global brand and product development teams.- Custom video and image content creation with partners including Disney Co-Op, InHouse Inc, BuzzFeed, Facebook and Snapchat

− Led development of marketing strategy and execution of digital marketing communications across CRM, Email, OLA, SEO/SEM, Video, Social and Website/eCommerce channels− Oversaw re-design and development of the CVS/pharmacy mobile application for iOS and Android. Included coordinating communication across 5 client stakeholder groups to deliver application and go-to-market strategy and promotion campaign− Program lead for CVS/pharmacy display and mobile advertising – driving 6MM+ monthly visits to CVS.com. Strategic focus is customer acquisition and retention for in-store sales involving strategy, creative, measurement and optimization− Research, development and roll-out lead for CVS Health digital segmentation, used for product/service design and go-to-market planning. Included 3-months of ethnographic research as well as quantitative validation.− Senior relationship lead for Datalogix, a B2B ad-tech brand. Led relationship initiation, pitch, scoping and ongoing execution of brand strategy, positioning and identity development as well as website redesign and product/service design consulting. Brand positioning efforts cited as major factor in recent acquisition of Datalogix by Oracle− Relationship lead for Halo Pet Food account, oversee strategy and integrated marketing program development across TV, print and digital channels− Manage growth and development for two account team members

• Account lead for New Balance, LoJack, BJ’s Wholesale Club, Wolfers Lighting, Head of the Charles Regatta and Museum of Science and Industry, Chicago• Leading the first brand repositioning of LoJack Corporation, including development of primary consumer research, segmentation, target consumer personas, positioning, identity and product development framework• Oversaw development of cross channel marketing strategy for LoJack, New Balance and BJ’s – including doubling of annual digital ad spend by BJ’s Wholesale driving 3X ad effectiveness through refinement of targeting strategy and creative optimization • Managed creation of interactive in-store consumer experiences for New Balance Boston flagship store (PSFK, April 2012) as well as LoJack’s 1,500+ auto dealer showrooms nationwide• Produced 2012 New Balance web documentary film about world champion track athlete, Jenny Simpson, garnering over 10,000 views in less than two weeks ahead of 2012 Olympic trials, including promotion and distribution plans.• Led user experience design, measurement planning and development of New Balance’s first fitness mobile application, with 15,000 installs to date as well as tablet app for Mars educational program for MSI, Chicago and NASA• Directed retrenchment of go-to-market social media content and engagement strategy for BJ’s Wholesale Club as well as New Balance Running, Baseball, Classics and retail stores, including establishing measures of success.• Provide council to executive clients on planning and budgeting to ensure proper funding of digital brand marketing plans• Serve on agency new business team, developing RFP responses and serving on pitch presentation teams• Own organic growth within current client portfolio• Manage growth and development for two account team members

• Relationship lead for $5.5 Million P&G / Oral-B North America and Global accounts - including strategy, campaign creation and delivery of work for toothbrushes, floss, toothpaste and children’s products• Provided Oral-B Electric toothbrush brand team with digital thought leadership on ecommerce focused $15 Million digital media plan that resulted in first-ever category share growth over competition• Fostered client relationship resulting in incremental growth of over $750,000 fee to date in 2011, including a new work stream in Canada.• Partnered with North America and Global client teams resulting in over $1.1 Million incremental fee in 2010• Manage program integrations with global agency partners in Europe, Asia and Latin America with Publicis, SaatchiX, MSL Group and Starcom MediaVest Group• Cross-region relationship lead between Digitas US and offices in London, São Paulo and Hong Kong who service P&G• Currently building relationships with global and regional clients to secure new work streams in Asia• Led global social media strategy development, as well as ongoing North America activation for Crest, Oral-B and Scope.• Leading development for 2012 London Olympic Games online brand activations by Crest and Oral-B• Work closely with Project Management and Client Finance on forecasting, billing and reconciling of fee and pass-through budgets• Manage three direct reports and an intern with responsibility for training, education and career development.

• Operational management of digital campaigns for P&G/Oral-B for use in North America, Europe and Latin America• Oversee content strategy for Oral-B global website platform that supports 20+ counties globally• eCommerce and online video content strategy development• Directed Global SEO content optimization of oralb.com resulting in 40 point increase in SearchMart scores• Led development of first branded mobile application for Crest and Oral-B• Developed digital video strategy for SunTrust Bank’s first online brand campaign, SolidSalutes.com• Supervised strategy and build-out for GMC mobile shopping websites including CRM integration• Managed 2009 GMC – NFL mobile promotion, yielding best-ever participation for a mobile activation within all of General Motors including CRM email opt-ins.• Social Media strategy development and community management for Pontiac and GMC auto brands • Marketing lead for Pontiac brand sunset, including lead retention/shift strategy during GM bankruptcy• Led numerous fast-paced retail campaign launches within digital channels for Pontiac, Buick and GMC auto brands• Management of Senior Associate Staff

• Day-to-day management of pontiac.com content execution• Retail campaign execution within website and email channels• Functional lead for digital launch of Pontiac G8 sports sedan and Vibe crossover• Led strategy and execution of seeded video, including GM's most successful viral video to date, 1.2 Million views without media support for "Spy Hunter" commercial.• Point marketing resource for re-launch of Pontiac.com in 2008 on new unified GM brand content site platform• Collaborated with strategy and analysis group to suggest UI and content optimizations for brand website.• Led online content updates for 2008 and 2009 model years - including creation of CG assets and online "configurator" shopping tool updates.

• Managed 23 websites for 20 radio stations via proprietary content management system• Wrote, designed and developed content for all sites• Designed, produced and launched 13 radio station websites on single CMS platform in 3-months• Managed and developed messaging for segmented CRM e-mail program for 20,000+ listeners each week.• Monitored and analyzed daily and monthly site and streaming traffic to direct site design and content optimization• Provided customer service support for users of all sites• Maintained enhanced content including podcasts, blogs, news and information feeds and audio streams• Led online local sales that led 3-year successive growth, over 50% each year: display, pre-roll and on-air integration• Developed sales packages which increased local web revenue 160% and tripled the number of local clients in 5 months• Implemented streaming sales strategy that exceeded revenue goals by 200% which yielded +10-20% sales per contract• Managed discount deal and auction eCommerce engines that generated over $40,000 per year, per market.• Owned brand management of all stations, including re-branding of 8 stations• Developed and implemented marketing plans during rating periods inclduing print, OOH, direct and e-mail campaigns• Designed and oversaw production of all station related merchandise, banners and signage• Supervision of part-time and intern staff members

• Developed station promotions ranging from contesting to on-site events for 12 stations• Acted as station liaison with regional webmaster, developing online content and graphics• Supervised eight part-time employees and interns including hiring and training• Wrote, created and produced on-air copy• Wrote and issued press releases, maintained and fostered press relationships with local and industry media• Represented station regularly at community events, promotions and trade shows• Participated regularly on-air to promote events and contests• Co-coordinated annual radiothon for St. Jude Children's Research Hospital raising $400,000+ annually

• Wholly responsible $300,000 marketing budget including media, yielding over $13 Million in annual revenue• Developed and implemented 3-year positioning and integrated marketing communication plan for school• Developed and facilitated creation and updating of 400+ page, Industry-award winning website• Created quarterly and annual multi-channel marketing plans in concert with program directors and dean• Merged 4 independent databases into one mail-email CRM strategy shared across 6 locations• Directed all local and national media planning, buying, and creative development• Art Directed and oversaw pre-press of all publications and related collateral• Created and facilitated direct mailings including list acquisition, piece creation and outbound• Developed CRM database system specifically for continuing education recruitment marketing and admissions• Member of Institutional Integrated Marketing Taskforce to standardize marketing practices from GCE throughout the college