Josh Reed Email & Phone Number

Brooklyn, NY, US

- Full-funnel marketing strategy- Paid, owned and earned channel integration- Omni-channel media strategy and program management- Marketing program measurement and KPI establishment- People and budget planning- Marketing program management across brand, DTC, retail and online marketplace selling channels

Brooklyn, NY, US

Westmount, Quebec, CA

Lead strategy and execution of full-funnel, go-to market for brand, product, content, social, influencer, affiliate and paid media marketing programs across the 6-brand US Dorel Juvenile portfolio - Maxi Cosi, Safety 1st, Cosco Kids, Tiny Love, Monbebé and Disney Baby.

Canton, Massachusetts, US

- Paid and Owned Media Consumer Acquisition Strategy for Evenflo Juvenile Goods and Rollplay Toy brands- Performance Media measured with ROAS and CPA KPIs- Mobile/SMS + Email Marketing Program Lead- Content Marketing Strategy- Consumer Experience Program Lead- Affiliate Marketing Program Lead- Referral Marketing Program Lead

Canton, Massachusetts, US

- Cross-Channel, All-Channel eCommerce Digital Shelf Content Strategy Reinvention, resulting in cross channel brand content score rising from 55 to 95 in 1 year and conversion rate improvements of 25%+- D2C and 1P Retailer eCommerce merchandising and 1P data drive acquisition program owner - online advertising, affiliate marketing, eMail/SMS/CRM and.

Pawtucket, RI, US

- Paid digital advertising leader for US market, overseeing display, social, online video programs leveraging holistic brand-based buying model- Heavy focus on video ad placement and targeting leveraging YouTube/Google, Facebook, Instagram, Snapchat, Programmatic and specialized ad networks- Lead brand management teams through media planning process with.

Pawtucket, RI, US

Boston, MA, US

− Led development of marketing strategy and execution of digital marketing communications across CRM, Email, OLA, SEO/SEM, Video, Social and Website/eCommerce channels− Oversaw re-design and development of the CVS/pharmacy mobile application for iOS and Android. Included coordinating communication across 5 client stakeholder groups to deliver application.

Boston, MA, US

• Account lead for New Balance, LoJack, BJ’s Wholesale Club, Wolfers Lighting, Head of the Charles Regatta and Museum of Science and Industry, Chicago
• Leading the first brand repositioning of LoJack Corporation, including development of primary consumer research, segmentation, target consumer personas, positioning, identity and product development framework
• Oversaw development of cross channel marketing strategy for LoJack, New Balance and BJ’s – including doubling of annual digital ad spend by BJ’s Wholesale driving 3X ad effectiveness through refinement of targeting.
• Managed creation of interactive in-store consumer experiences for New Balance Boston flagship store (PSFK, April 2012) as well as LoJack’s 1,500+ auto dealer showrooms nationwide
• Produced 2012 New Balance web documentary film about world champion track athlete, Jenny Simpson, garnering over 10,000 views in less than two weeks ahead of 2012 Olympic trials, including promotion and distribution.
• Led user experience design, measurement planning and development of New Balance’s first fitness mobile application, with 15,000 installs to date as well as tablet app for Mars educational program for MSI, Chicago and.

Boston, Massachusetts, US

• Relationship lead for $5.5 Million P&G / Oral-B North America and Global accounts - including strategy, campaign creation and delivery of work for toothbrushes, floss, toothpaste and children’s products
• Provided Oral-B Electric toothbrush brand team with digital thought leadership on ecommerce focused $15 Million digital media plan that resulted in first-ever category share growth over competition
• Fostered client relationship resulting in incremental growth of over $750,000 fee to date in 2011, including a new work stream in Canada.
• Partnered with North America and Global client teams resulting in over $1.1 Million incremental fee in 2010
• Manage program integrations with global agency partners in Europe, Asia and Latin America with Publicis, SaatchiX, MSL Group and Starcom MediaVest Group
• Cross-region relationship lead between Digitas US and offices in London, São Paulo and Hong Kong who service P&G

Boston, Massachusetts, US

• Operational management of digital campaigns for P&G/Oral-B for use in North America, Europe and Latin America
• Oversee content strategy for Oral-B global website platform that supports 20+ counties globally
• eCommerce and online video content strategy development
• Directed Global SEO content optimization of oralb.com resulting in 40 point increase in SearchMart scores
• Led development of first branded mobile application for Crest and Oral-B
• Developed digital video strategy for SunTrust Bank’s first online brand campaign, SolidSalutes.com

Boston, Massachusetts, US

• Day-to-day management of pontiac.com content execution
• Retail campaign execution within website and email channels
• Functional lead for digital launch of Pontiac G8 sports sedan and Vibe crossover
• Led strategy and execution of seeded video, including GM's most successful viral video to date, 1.2 Million views without media support for "Spy Hunter" commercial.
• Point marketing resource for re-launch of Pontiac.com in 2008 on new unified GM brand content site platform
• Collaborated with strategy and analysis group to suggest UI and content optimizations for brand website.

New York, NY, US

• Managed 23 websites for 20 radio stations via proprietary content management system
• Wrote, designed and developed content for all sites
• Designed, produced and launched 13 radio station websites on single CMS platform in 3-months
• Managed and developed messaging for segmented CRM e-mail program for 20,000+ listeners each week.
• Monitored and analyzed daily and monthly site and streaming traffic to direct site design and content optimization
• Provided customer service support for users of all sites

New York, NY, US

• Developed station promotions ranging from contesting to on-site events for 12 stations
• Acted as station liaison with regional webmaster, developing online content and graphics
• Supervised eight part-time employees and interns including hiring and training
• Wrote, created and produced on-air copy
• Wrote and issued press releases, maintained and fostered press relationships with local and industry media
• Represented station regularly at community events, promotions and trade shows

Poughkeepsie, NY, US

• Wholly responsible $300,000 marketing budget including media, yielding over $13 Million in annual revenue
• Developed and implemented 3-year positioning and integrated marketing communication plan for school
• Developed and facilitated creation and updating of 400+ page, Industry-award winning website
• Created quarterly and annual multi-channel marketing plans in concert with program directors and dean
• Merged 4 independent databases into one mail-email CRM strategy shared across 6 locations
• Directed all local and national media planning, buying, and creative development