Chief Commercial Officer
New York, Ny, Us
Led 50+ person commercial team (Marketing Services, Enterprise Subscriptions, Research & Custom Content, Customer Success) serving seven vertical communities with powerful content and meaningful connections. Assets include American Banker, Bond Buyer, Financial Planning, Accounting Today, Digital Insurance, Employee Benefits News, and Most Powerful Women in Banking. Group served 2,000+ clients in Financial Services, B2B Enterprise Technology, Management Consulting, Legal, and Government. Accomplishments included:- Building a flat Enterprise Subscription business to double-digit, 7-figure annual growth through introduction of a new commercial model, tiered pricing, restructured sales incentives, staffing changes, and new commercial partnerships. - Growing new logo sales from Marketing Services clients by over $1m annually, through introduction of a lead nurture program, new hires, and restructured sales incentives.- Increasing average account spend from top-100 strategic accounts, through introduction of new integrated packages across products (branding, lead-gen, research) and platforms (media, events).- Leading go-to-market launch of new subscription pricing model, omnichannel media & event sponsorships, new live event franchises, and Intent 360 lead nurture and scoring offering, to strong market reception.- Reorganized subscription and research/custom content groups, redefined sales territories, and made key talent hires to align expertise with customer communities.