• In charge of coordinating all phases of creative work from idea research through execution while inspiring all team members.• Accountable for merchandising, engineering and display of core and new product line categories. • Created unique, engaging & customer focused product packaging designs for all packaging, PDQ’s, & marketing materials.• Strategically supervised overall creative vision for every aspect of the company. • Directed creative strategy and execution for re-branding of LED product company.• Enhanced company brands through extensive rebranding, evolution of customer experience by applying data-driven enhancements,and establishment of visual design standards.• Provided design support, creative ideation, and new ideas for products, logos, packaging, and all supporting marketing materials.• Researched and presented monthly reports of evolving industry and emerging trends & technologies.• Developed team leadership skills through mentoring and training.• Prioritized and delegated workloads to team members.• Performed analysis on B2B & B2C sites utilizing Google Analytics to improve traffic.• Developed, tracked and improved landing pages KPIs.• Gathered metrics on campaign and collateral material for search optimization.• Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.

• Lead company-wide E-Commerce marketing initiatives in the areas of Search Engine Optimization (SEO), Paid Search, Email, Comparison Shopping Engines, Amazon integrations, Affiliates, 3rd party platforms and referring partners.• Responsible for research, development, and execution of metric-driven end-user experience of both B2C & B2B websites as well as redesigning traditional print catalogs to seamlessly integrate shopping experience while utilizing forecasting methodology to accurately predict sales, customer acquisition program costs.• Executed E-Commerce software and HTML updates to improve conversion %.• Acted as liaison between chief executives and IT, financial, creative, sales & marketing.• Designed original marketing concepts, company identity/branding solutions, brochures, booklets, graphic apparel designs, and logos. Responsible for all backend website analysis, A/B site configuration, Mobile platforms optimization, all under tight deadlines in a high-paced environment.

•Supervised all end-user website optimization initiatives, content creation, and presentation to maximize customer experience while increasing sales and brand loyalty.• Provided leadership, strategic direction and management for all E-Commerce operations established through extensive web analytic research and up-to-date E-Commerce practices.• Other duties included growing revenue, supervision of team members across 3 locations, outsourcing digital agencies & ASI vendors, and improving online user experience across hundreds of customized e-commerce stores.• Utilized advanced knowledge of offset, web, screenprint, lithography, digital print technology, embroidery, CAD- cutting vinyl applications, DTG art-prep/production, dye sublimation, large format/All-over printing, simulated process separations & film production to provide better, more cost-effective decorating solutions to the custom order/ASI segment of company.• Worked with customers, developers, technical writers, and interface designers to deliver new E-Commerce websites for camps, schools, consumer products, & corporate programs.

• Built online apparel business from basement hobby to nearly $1M gross yearly revenue.• Responsible for hiring, training, mentoring, and disciplinary corrections of all employees.• Oversaw operations, creative & marketing while catalyzing team output of 5 production & creative staff to meet sales, lower costs, and drive revenue.• Implemented digital asset management (DAM) systems increasing productivity.• Organized and supervised photography shoots & post-production digital prep, sizing, & optimization of photos for marketing materials for both web & print catalogs.• Responsible for all marketing and sales in the U.S and International B2C & B2B including overall strategies, forecasts, and budgets for numerous online apparel retail channels.• Managed All SEO & E-commerce initiatives, website design & refinement for in-house brands & customized boutique E-commerce solutions.

•Managed over $1M in Screen Print & Embroidery artwork for companies such as Harley-Davidson, NBA/NFL/MBL, McDonalds & many other Fortune 500 companies & local businesses.• Handled everything from customer service, artwork creation, revisions, product sourcing, order entry and pricing & order arrangement to approving prints on-press and everything in between.• Created huge amounts of art proofs while proactively answering 100's of e-mails and executing clients feedback to ensure smooth & accurate production of a huge variety of decorated promotional products.