Josh Samson Email & Phone Number

Seattle, Wa, Us

Bellevue, Wa, Us

• Executive marketing planning for OEM partners• Field Marketing Enablement for OEM partners• Asset management, review, and distribution for new PC category launch• Building and monitoring launch plans to achieve defined business outcomes

Kirkland, Washington, Us

• Accountable for driving new customer acquisition for enterprise accounts, aligned with revenue and customer adds targets. Attributable revenue grew 31% YoY and customer adds grew 18% YoY - coming in $8M ahead of forecast• Integral part of launch team tasked with first coordinated product launch in company history, including content creation, social media promotion, internal hype and sales enablement influencing $26M new pipeline in 6 months• Strategized technical blog content to reach formerly unmet audience and sourced experts to contribute resulting in increased blog engagement by 63%• Managing external designers to redesigned blog to improve user experience, editorial control, increase time on site, and expansion for use in other demand generation efforts• Building demand generation content for multiple campaigns including e-books, white papers, webinars, and infographics contributing to 49% of total marketing leads• Developed first ever custom thought leadership surveys with Ponemon Institute that explored the State of Patch Management in the Digital Workplace, and how enterprises are Managing Risks and Costs at the Edge resulting in 43% of prospect engagement, highest of any recorded marketing collateral• Driving 25% increase in average time on website and 15% decrease in bounce rate in just 7 months by partnering with subject matter experts to prioritize SEO keywords, internal and external linking for increased SEO ranking while continually analyzing performance for boosting technical readership• Designed and executing on new a social media strategy intended for technical audience that increased followers on LinkedIn by 104% and impressions and interactions by 2300% and 2032% respectively in less than 8 months• Generated 1861% increase in LinkedIn sharing YoY and 600% increase in sharing among target audience on Facebook

Redmond, Washington, Us

• Established new Connected & Ready podcast channel to harness influencer strategy taking advantage of peer and SME perspectives aligned with key audience insights• Developed strategic framework, creative execution, and established operational excellence ensuring organizational alignment with program goals• Benefits of program included accelerated speed to market for new messaging, launch of new ABM and GEP engagement channel• Program highlights included 1,300 average episode downloads, 18-minute average listening time, driving average of 50 clicks to Contact Me programs• Translated audience persona/customer journey insights into content strategy for business priorities to drive customer adds aligned with key sales plays• Worked with cross-team stakeholders on messaging alignment in e-books, white papers, trends reports, infographics, quick guides and other formats to achieve measurable marketing goals• Optimized re-engagement channels to accelerate lead conversion by scaling nurture and trigger email strategies• Drove demand for virtual events to fill audience gaps in BDM engagement strategy• Leveraged data on content performance to maximize business impact aligned with organization’s KPIs• Owned customer-centric strategy for newsletter with circulation of 100,000 through editorial decision-making to re-engage known leads • Led internal and external communications for Microsoft's Business Applications across a range of Global Engagement Programs (GEPs)• Drove and co-presented leadership and skills development initiative across the organization on the importance of and mechanics of storytelling in business

Seattle, Washington, Us

• Shot product, portrait, corporate, product, and sports photography.• Managed creative, budget, and schedule for client projects from concept through delivery.• Generated business through use of Google Ads, Yelp for Business, and LinkedIn Ads Manager.• Performed high-end retouching and compositing using Adobe Photoshop and Lightroom.• Drove social engagement through use of Instagram and Facebook. • Client list included Microsoft Azure, Sprint, Crista Ministries, and Chin Music Press.

• Created communication strategies tailored to individual clients working in media, marketing, and design to help grow audiences and distribute content to increase web traffic and social engagement• Determined relevant KPIs aligned to social media trends and established reporting methodologies for clients to measure campaign success• Analyzed KPIs such as site traffic and social media trends to identify growth opportunities• Crafted long-form strategic plans to help clients achieve messaging goals, increase web traffic, and target audiences to maximize business impact

Seattle, Wa, Us

• Created, shot, and edited content for outward-facing marketing initiatives and award submissions.• Wrote and copy-edited content for company website.• Compiled monthly newsletter using InDesign and distributed via Mailchimp.• Produced videos for project funding, client presentations, and client deliverables.• Wrote, managed, edited, and promoted designers’ work on the company blog.

Redmond, Washington, Us

• Created engagement strategy to implement game and social mechanics across television, movies, music, and sports on Xbox to promote new ways of engaging with media on the system beyond core gamer demographic• Drove engagement strategy for a three-year vision of sports on Xbox to expand customer acquisition through content consumption through the system

Seattle, Wa, Us

• Managed all aspects of multiple award-winning multimillion-dollar project Success at the Core from inception to completion—a complex online multimedia toolkit that integrates short documentary films, written materials, and website development targeted at a wide user base.• Analyzed metrics from third party research to determine projects’ impact. To date over 15,000 active users engage with Success at the Core regularly.• Drafted and edited website content, generated marketing materials, and wrote concise project overview documents.• Organized and ran focus groups to evaluate project relevancy and potential impact.• Managed outreach for the film WHERE GOD LEFT HIS SHOES to benefit homeless families.

Ma, Communications - Digital Media

Ba, Communications

Certificate, Photography