Josh Peters Email & Phone Number

New York, Ny, Us

Washington, Dc, Us

I lead WaPo's data partnerships, identity resolution, 1P data strategy and with a focus on our ads business and data risk / data privacy. I negotiate and manage all of our adtech vendors and work with engineering on deploying all ads-related solutions both purchased and built internally, which includes all data privacy evaluations and DPA processes with legal.* Initiated a cross-company program to increase our collection and use of first-party data.* Created WaPo’s cookieless strategy that covers IDs, contextual, data transfers, and client audience onboarding and enablement through privacy-compliant methods.* Lead commercial analytics in creating insights that demonstrate the value of our 1P data and show areas for potential investment and growth. * Initiated multiple projects with our engineering teams to develop products ranging from brand suitability to contextual and audience targeting enhancements, and cookieless targeting solutions. * Lead a team of programmatic specialists and sellers to test innovative new programmatic offerings and optimize our programmatic direct sales process.* Designed a robust reporting solution with BI and Analytics to give deep insights into our commercial data, open and direct programmatic operations, revenue metrics, and 1P data capture initiatives. - Developed processes with legal for evaluating business risk with data usage in audience, product, analytics, and more when it comes to data privacy and regulations like VPPA, CCPA, and GDPR.* Lead data-sharing initiatives with sales, legal, data and AI/ML groups, engineering, and our commercial group for deeper internal use and client integrations.* Negotiated all vendor contracts, provided redlines to legal and privacy teams, and managed the vendor relationships while overseeing their deployment with engineering and their subsequent use internally.* Build and implement privacy-centric policies and best practices for advertising with our legal and privacy teams.

Washington, Dc, Us

* Directed the overhaul, re-build, and redeployment of WaPo’s audience and advertising data platform.* Collaborated across multiple teams for company-wide change management to deprecate the old audience and ad targeting system (Zeus) and on boarded the new one (Convergence).* Built a team of audience strategists responsible for WaPo’s audience-based and contextual advertising.* Advised on every aspect of the new brand suitability platform from concept to deployment.* Created the cleanroom program that connects WaPo data with client data for pre-campaign planning and allows advertisers to pull post-campaign reports.* Managed all the ad tech contracts and data privacy regulations and needs with WaPo’s legal team.* Directed the building of comprehensive dashboards for revenue reporting at the taxonomical topic and audience level for monthly reporting by my team.* Delivered master classes, and presentations, and participated in roundtables at industry events around the globe to demonstrate and discuss the accomplishments of my team and provide thought leadership.

New York, Ny, Us

● Built and managed 4 revenue streams, and their related teams, over the last 7 years.● Directed the collection and strategic usage of BuzzFeed's 1st party, client’s 2nd Party and BF’s 3rd party data relationships and the related tech (DMP, Clean Room, LiveRamp, etc.).● Partnered with BF legal to create, deploy and manage our global audience data governance policies and processes to comply with localized privacy regulations like GDPR and CCPA.● Managed all vendor and client partnerships, globally, that relate to 1P, 2P and 3P data.● Collaborated with our AdTech dev team on the deployment of solutions and audience data management.● Lead data-sharing initiatives with Sales, Legal and Dev for deeper client integrations.● Lead the strategy and compliance for both BF's audience data and client's data in campaigns, media activations and research.● Developed all internal POVs for BuzzFeed on subjects of Data, Cookies (cookiless) and related products.● Primary day-to-day contact for all things MMM, MTA, Data Sharing, Data Partnerships 1P, 2P and 3P data usage.

New York, Ny, Us

In a nutshell, I’m responsible for all of BuzzFeed’s 1st party Audience Data collection, and the related tech, and the governance/compliant usage of that data. This extends to all of our 2P and 3P data sources, partnerships, vendors and relationships including measurement and attribution partners involving BF’s data. Getting more specific my responsibilities include the following...Lead the compliant collection and strategic usage of BuzzFeed's first-party data and related technology assets/stack.Develop, or vet 3rd party vendor solutions, for audience data capture and usage.Manage, vet and deploy BuzzFeed's audience data technology stack to enable advanced insights and usage into BuzzFeed's audiences for our ad-tech, marketing, sales, ad-ops, distribution, client services, and research teams.Work with BF legal, via in-depth DPIAs and Infosec analysis, to create, deploy and manage our global audience data governance policies and processes to comply with localized privacy regulations like GDPR and CCPA. This extends to all of our data-partners as well as our 1P.Develop and manage all internal POVs for BF's usage of 1P, 2P and 3P usage.Primary day-to-day contact for all things MMM, MTA, Data Sharing, Data Partnerships and 1P data usage.Manage all of the vendor and client partnerships, globally, that relate to 1P, 2P and 3P data within BuzzFeed.Manage project timelines and deliverable schedules and coordinate with internal stakeholders on initiatives surrounding BuzzFeed's 1P data.Operationalize Media Mix Modeling with industry’s top vendors; interface with Tech, Ad Products and turn MMM/MTA into a productized solution inside of BuzzFeed.

New York, Ny, Us

I run a small and scrappy team ay BuzzFeed that handles everything from pre-roll to partner video distribution. Over the 3+ years I've been at BuzzFeed I've helped grow the team from being just me handling a handful of videos a month into the dynamic, multi-faceted behemoth it is today. And we're just getting started.

New York, Ny, Us

Manage and execute all aspects of BuzzFeed’s media buys, including strategic planning, creative development, trafficking, optimization, reporting and analysis, across multiple social networks and ad buying platformsServe as the liaison between the Social Discovery Team and other departments within the organization, working very closely alongside the Account Management, Ad Operations, Sales and Creative teamsManage relationships with publishers and media vendors to maximize the performance of existing buys and stay current with new products/featuresContinually test and evaluate new strategies, tactics, and partnerships in an effort to evolve and improve the product offering

New York, New York, Us

Work with the social, digital and brand teams to develop social media strategies and recommend final media plans that meet campaign strategies and client objectives.In addition to creating paid social strategies for our alcohol book of business, and 2 entertainment brands, I supervise the LA based team of social strategists. These strategists cover everything from home and box-office entertainment and automotive to CPG and QSR.

Los Angeles, California, Us

Design and implement effective social media marketing campaigns, overall social media creative and strategy development, and tactical execution for Fortune 500 brands and global companies, including, Mars, Pepsi, 6 major entertainment studios and Hotels.com among others.Analyze and track campaign’s success against client goals, benchmark results against client competitor and provide ongoing recommendations to the clients. Provide a wide range of regular creative input for existing and prospective clients and work directly with the client and my internal team. In addition to day to day client management I managed custom third party technology integration and mentor junior social media staff.

Glendale, Ca, Us

Built the social media department from scratch with only my salary as the budget, to start, and grew revenue by 5X in 11 months. Developed and executed all social media strategies, reports, department / company plans, guidelines, audits, training, and consulting for clients ranging from large retail chains to international medical brands, B2B manufacturing clients, and Fortune 500 companies.

I have worked with companies ranging from Fortune 500 tech companies to small businesses on building and optimizing their social media and internet marketing efforts.I co-authored the book TwittFaced (avail on Amazon) which is a guide to utilizing and maximizing social media and written from my experience. While social media is my focus I'm well versed in all the main areas of internet marketing including SEO, SEM (PPC), email, and content marketing.

Us

Advisor on the Social Marketing Committee for the WTC and one of the 3 lead bloggers for the organization. The WTC is one of the first organizations to support tech focused women in Utah, and around the US. Their goals are to promote women in leadership and provide resources to strengthen their careers.

As the membership director I have worked with the other board members, SMCSLC members, and local businesses to create events and experiences that benefit both our sponsors and our attendees.

My duties at RoyalAnts included a large amount of research involving social media and new media marketing in addition to writing up and deploying marketing plans and strategies. When I come across a new form of social media or new media I researched it, analyzed it, wrote internal white papers, updated the internal resource wiki, and discussed its potential with other members of the business operations team. If it could be useful for our business I created an implementation plan including budget and hours. The web strategies and plans for implementing social media, mixed online marketing (SEO, SEM, email, etc.), guerrilla marketing, were crafted by me and discussed with all of the business owners and implemented based on the resources we had available. I also had some additional duties in the daily running of the business that fell outside of marketing.

Monroe, La, Us

I've done everything from customer service and tech support to creating customer engagement metrics, monitoring and implementing customer engagement and satisfaction programs. Recently I put my 2+ years of social media research and expertise from RoyalAnts into motion and was instrumental in creating a social media plan for Qwest that will cover the many facets of Qwest, it's products, services, and partners.

Redmond, Washington, Us

Handled executive escalations, communication with NOC, and high profile issues. Supervised over two teams of 15+agents and provided technical knowledge and advice to team members. Create articles used in the MSNKB.

Master Certificate, Internet Marketing

Bachelor Of Applied Science - Basc, Computer Science